Second Opinion

1
Second Opinion

• Katie Sullivan
• Education Training Coordinator
• Education Interactive Services
• WXXI Public Broadcasting
• Series Genre Health
• Seasons 2 3 2006-2007

2
Second Opinion

• The goal of Second Opinion is to make people
  better consumers of their own healthcare, and in
  turn, achieve better medical outcomes.
• Building on that, the goal of Second Opinion
  outreach is to engage your community in dialogue
  about healthcare issues that are important to you
  locally.

3
Second Opinion

• Outreach Resources
• Second Opinion Outreach Toolkit
• Second Opinion Personal Healthcare Manager
• Station grants
• Second Opinion online pressroom at
  http//wxxi.org/secondopinion
• Comprehensive series Web site at
  http//www.pbs.org/secondopinion
• Content, public relations and logistical support
  for station events
• Assistance with local Blue Cross Blue Shield
  partnerships
• National / Local health partner resource list
• 3-part DVD screening copy of all season two
  episodes

4
Second Opinion

• Second Opinion gives you the opportunity to serve
  your community by opening up discussion about
  important healthcare issues, and by being a
  conduit for action and change.

5
Second Opinion

• Outreach Contact
• Fiona Willis Executive Producer Outreach
  Manager
• fwillis_at_wxxi.org
• [phone]
• We want to help you in any way we can! Please
  just let us know what you need. And of course,
  please let us know about your great Second
  Opinion outreach work.