Enteprise Blogs and Wikis

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Beyond blogs and wikis, theres Traction

• Enteprise Blogs and Wikis The KM 2.0 Path
• Jordan Frank
• www.TractionSoftware.com
• jfrank_at_tractionsoftware.com
• [phone]

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About Traction Software, About Me

• The Leading Enterprise Blog Platform
• Founded in 1996
• Current release 3.7
• Funded 2000 and 2002
• by In-Q-Tel (Venture arm of the CIA)
• Slater Interactive and private investors
• Customer Leadership
• US Air Force Navy, DOJ, In-Q-Tel
• State of CT CIO, State of TX Health
• 4 of the top 15 Pharmaceutical firms
• 14 of the Global 100
• Deployments with
• Small groups to 1000s of users
• 100s to 100s of 1000s of posts
• Black belt blogger?
• Read mine at www.tractionsoftware.com

July 2002
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Agenda

• Why Blogs Wikis?
• What are these 4 letter words?
• What is 2.0? and the KM 2.0 Path.
• Real examples, real results.
• QA
• Enterprise Considerations (if we get there)

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Why Blogs Wikis
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Two Words
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8 Below
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Why Blogs Wikis?

• They Work
• They Scale

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Marshall McLuhan

• I dont know who discovered water, but it wasnt
  a fish.

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Time Offers Context to History
Doug Engelbarts NLS (oNLine System a hypertext
journaling system) first demonstrated in 1968
brought time to hypertext.
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Time Offers Context to History
Doug Engelbarts NLS (oNLine System a hypertext
journaling system) first demonstrated in 1968
brought time to hypertext.
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Blogs bring Context to the Net
?
www.blogpulse.com
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The Aggregate Tells A Story

• Mrs. Superman raises cancer awareness,
• for a few days
• from sci fi
• to main stream
• An opportunity or a flash in the pan?
• Follow the story with RSS

www.blogpulse.com
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KM Works (Finally)
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IDC Agrees
Enterprise Blogs/Wikis
From Collaboration and Wikis and Blogs, Oh My!
How Web Publishing Tools Could Change
Collaboration - IDC, 2004, 32471
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What are theseFour Letter Words?
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Whats in a Word?
BLOG
WIKI
BLOG
BLOG
BLOG
BLOG
BLOG
WIKI
BLOG
WIKI
BLOG
BLOG
BLOG
WIKI
WIKI
BLOG
WIKI
BLOG
WIKI
BLOG
WIKI
WIKI
WIKI
WIKI
WIKI
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Quasi-Religious?

• BLOG
• Unedited voice of a single person

• WIKI
• Group voice, anyone can edit and anyone can read

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KM?

• BLOG
• Tacit

• WIKI
• Explicit

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Dictionary (.com)?

• BLOG
• an online diary a personal chronological log of
  thoughts published on a Web page

• WIKI
• Any collaborative website that users can easily
  modify via the web, typically without
  restriction.

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Literal?

• BLOG
• Web (hypertext)
• Log (journal)

• WIKI
• Hawaiian for quick or fast

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Practical

• System for easily posting, editing and managing
  web pages pertaining to a certain topic or
  purpose

• WIKI
• Displayed as a set of linked web pages

• BLOG
• Displayed in time order

and usually including features like comments,
categories, permalinks, RSS (or other
notification features), trackbacks
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Wikis (in the Enterprise) are Not

• Readable by all
• Editable by all
• Encyclopedias

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Wikipedia Bad Example

• Wikipedia is a popular wiki, but its an
  outlier and is not representative of what most
  enterprises are doing with wikis
• Peter OKelly
• Research Director
• Collaboration Content
• Strategies Service
• Burton Group

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Blogs (in the Enterprise) are Not

• Personal Voice
• Opinion
• Conjecture
• Blabbing
• Distracting

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The Mother of All Demos
WIKI
?
BLOG
1992 Towards High Performance Organizations A
Strategic Role for Groupware
Engelbarts 1968 demo showed three first time
innovations 1) NLS, a Hypertext Journaling
System, 2) GUI, and 3) Mouse!
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Wikis and Blogs are for Working Communication

• What content types do you deal with?
• Which are a problem?
• Working Communication
• Reports
• Problems / Opportunities
• Exceptions / Responses
• Questions / Answers
• Research notes
• First impressions
• FAQs
• Plans and status
• Disintegration a Problem!
• Email vs. Files vs. Other

Traditional approaches havent solved working
communication problems Top down Knowledge
Management is expensive and disappointing
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Wiki
Requirement ------------ ------------ ------------
Product Plan ------------- Requirement Requirement
----------------- -----------------
Requirement ------------ ------------ ------------
Organized by links and pages
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Wiki Happens in Blog Timeline
Requirement
Requirement
comments
comments
Proposal
Action
Idea
comments
comments
Requirement
Requirement
comments
comments
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Blog Timeline Spans Groups
Product Development
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Remember the Time Wall One Way to Display a
Timeline
Is this a blog or a wiki?
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Display Should be Up to You
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Blog. Wiki. What?

• Wikis and Blogs ? Proven collaboration results at
  web scale
• Enterprise hypertext collaboration should
  combine
• Communication
• Collaborative content editing (in Documents or
  Hypertext)
• Strong meta data model, flexible display modes,
  strong vector for time ordering
• Englebart called NLS a Journaling System
• We call it Traction TeamPage
• You can should call it what its deployed for
• A research system
• A product planning system
• A corporate communications home page

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What is 2.0, Really

• and the KM 2.0 Path

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Web 2.0
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Enterprise 2.0
Active Directory
Search Interface
ATOM

• Web 2.0
• Distributed services architecture
• Global identity, local permission
• Net-centric, standard interfaces
• ?Correlated timelines
• ?Permission filtered search

SOAP
LDAP
Mobile Interface
XML-RPC
IM Notification
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KM 2.0
CRM
ERP
WIKIS

• Enterprise 2.0
• Widgets in Weblogs and Wikis connect the dots
• Links and flat, social filtered taxonomy adds
  intelligence to information

BLOGS
CMS
HRMS
DMS
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Enterprise Examples

• Management Consulting IT Group
• Non Profit Association IJIS
• DOD CIO Funded Liberty Project
• Finance Global Bank
• Pharmaceutical Ipsen

Real Results
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Management Consulting IT Group

• Operations Change Log
• Document changes to hardware, network and
  software configuration
• Provide further update and annotation
• Discuss where necessary
• Updated as appropriate
• A simple, successful use-case which has lasted
  over 1.5 years by now

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IJIS Institute
Traction powered IJIS website Now easy to edit,
also Includes Search, RSS, and member Login

• Integrated Justice Information System Institute
• Consortium of government agencies, contractors,
  and consultants
• Quickly growing institute needed to
• Add syndication and search to their website
• Enable member collaboration
• Deploy a staff intranet
• A tall order for a small (but growing) non profit!

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IJIS Institute

• The Payoff
• Over 400 people working on 17 projects now
  collaborate virtually.
• One committee cut phone and in-person meetings by
  50
• Committee Collaboration
• Thousands of posts
• Over 700 comments
• Over 500 attachments
• Over 2500 edits
• Business Week

IJIS website Mobile skin delivered
automatically to mobile devices browsers
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DOD RAI-NC Liberty Project

• DOD CIO office funded 4 of 120 (Rapid
  Acquisition Incentive Net Centricity)
  proposals, including the Liberty Project

• Liberty Project While testing night vision
  technology, had the goal to develop and
  demonstrate the use case for application of a
  Enterprise Blog platform to Program Team
  Communication
• Participants included
• New York City Police
• Newport Police
• Army National Guard
• Naval Undersea Warfare Center
• Technology from Ford Motor

Front Page Cross-blog view of announcements,
test plans, trial results and other communication
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DOD RAI-NC Liberty Project

• Opportunity Analysis (From DoD Final Report
  December 2004 FOUO)
• The tool is universal in its applicability
  and can benefit all DoD components, program
  offices, and business functional areas through
• 50 Reduction in Time Expended for User
  Electronic Communications Management
• 75 Reduction in Status Reporting Process
• 29 Reduction in Total Ownership Costs
• 89 Reduction in Bandwidth Usage

A test result Post includes image, explanation,
and discussion of test result
The (Traction) solution provides a
secure, low-cost alternative for centralizing
daily communications in a web-based environment.
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DOD RAI-NC Liberty Project

• Qualitative benefits summary (From May 2006
  presentation to NARA by a Team Member)
• Ease of use, works like he web
• New partners and members are brought up to speed
  quickly
• Manages project information in an organized,
  searchable manner, accessible from any web
  connection
• Delivers the right information to the right
  people
• Minimizes information overflow
• Filters content and manages use through permission

Automated Email Summary Digest Permission
filtered, automated email summary Includes title
and first paragraph of each new post or comment.
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Global Bank Good Ideas
Idea form Easy to fill out form with 8 category
fields (e.g. urgency, potential, country, idea
type)

• CIO Innovation Project
• Global effort to collect, evaluate and implement
  good ideas
• Build community amongst employees in 50
  countries
• Technical needs
• Quick Deployment
• Super simple
• Invite comments and ratings
• Flexible search and export to navigate and
  evaluate results

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Global Bank Good Ideas
Idea Comments Idea is displayed with category
labels. Threaded comments are encouraged
List of Ideas Ideas display on Front Page with
category and status
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Global Bank Good Ideas

• Outcome Over 2500 ideas collected in 1 month
• Search, drill down discovery, and CSV export
  functions help find and process the gems
• Results 13 Projects funded, including permanent
  idea blog

Category Drill Down expand category groups to
select and navigate
Dynamic Search by country, function, category,
status, title, content and time
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Ipsen Competitive Intelligence

• Ipsen is a 1B global pharmaceutical firm
  headquartered in France
• CEO mandated effort to build a competitive
  Intelligence function
• From Ipsens CIO, Thiery Barsalou
• CI is a Knowledge-intensive process with
  geographically and functionally distributed
  stakeholders, with different permissions,
  requiring strong communication and collaboration
  capabilities

The Intelligence Cycle
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Ipsen Competitive Intelligence
Readership spans the globe
and the business functions
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Ipsen Competitive Intelligence
Readership is consistent at 8,000 to 14,000 page
views per month

• Results
• Federated collection of 6 blogs hold over 3700
  articles 640 comments
• A community and repository for knowledge of the
  business environment
• Deployed to 250 named accounts (Intranet,
  Extranet, email),
• Available to 3,500 employees (Intranet)
• Dialogue around information is increasing (within
  the blog, and in meetings)
• Contributed to making CI important to business
  decision making
• Market-relevant communication is moving from
  email to the blogs
• Best practice model for knowledge management and
  collaboration at Ipsen

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Ipsen - Glossary

• Glossary for RD and Ops
• Need for common, accessible vocabulary used in
  submissions
• Common language set supports global collaboration
• External reference definitions stored with
  internal applied definition
• French and English terms are related

• Front End Dynamic title driven look up
  (e.g. Adverse), Full text search, Letter inde,
  Formatted view of definition, Comments, Print
  view, email out and export functions.

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Ipsen - Glossary

• Benefits
• More accessible than former PDF based glossary
  docs
• Interface fit to the application, makes life easy
  for readers and admins
• Consistent presentation of terms
• Journaling backend provides rich audit trail

Audit Trail Including additions, edits,
erasures, emails sent, and more
Term Add Edit Form With 4 fields for structure
and formatting consistency
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Beyond blogs and wikis, theres Traction

• Jordan Frank
• www.TractionSoftware.com
• jfrank_at_tractionsoftware.com
• [phone]

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Enterprise Considerations
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Support

• Not Optional
• Emergencies Happen
• Integration Issues Arise
• Development May Be Needed
• A Call Can Be Worth 1000s

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Directory Sign On Integration

• Not Optional
• Not a Checkbox
• Directory Integration
• Active Directory (users, groups, profiles)
• LDAP (users, groups, profiles)
• Hybrid (more than 1 of the above)
• Single Sign On
• NTLM
• SiteMinder
• All Directories Are Different
• some work out of the box
• some dont, see slide on Support

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Installation Platform

• Server Platform Requirements
• Hardware
• OS
• Database
• Web Server
• Cost to Own
• Installation
• Management
• Upgrades
• Understanding Enterprise Architecture Conflict
• The Question Does it run on Oracle?
• Often Means We do not allow Microsoft SQL
  Server DB.

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Enterprise 2.0 Info Flow

• RSS/ATOM Feeds
• Authenticated? Secure? Dynamic? Deep?
• Search Interfaces
• Search Skin? Search Federation? Search
  Integration?
• Web Services
• SOAP? XML-RPC?
• Notification
• RSS? E-Mail? E-Mail Newsletter? IM?
• Flexibility
• Widgets and Mashups
• On the fly content inclusion (e.g. user profile
  from HR)?
• And linking (e.g. invoice numbers to ERP)?

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Enterprise Blogs

• The web is organized by names and direct links.

Overall a link rich environment for
communication, collaboration, and connection to
other CM resources

• Permission filtered views

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The role of Email

• Email is a channel
• Not for Carbon Copy Collaboration
• On ramp for Communication
• Off ramp for Notification
• RSS client
• One tool of many