ATLANTIC COASTAL COOPERATIVE STATISTICS PROGRAM

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ATLANTIC COASTAL COOPERATIVE STATISTICS PROGRAM

• OUTREACH COMMITTEE
• Forbes Darby, Presenter
• Heidi Bray, Chair
• Kim Amendola, Vice Chair

2
OUTREACH MISSION

• SUPPORT ACCSP IN DESIGNING AND IMPLEMENTING DATA
  COLLECTION PROGRAMS AND INTEGRATING DATA INTO A
  USABLE MANAGEMENT SYSTEM
• PROMOTING ACCSP AS PREMIER RESOURCE FOR ALL
  ATLANTIC COASTAL FISHERY DATA
• GAIN ACTIVE SUPPORT AND PARTICIPATION OF
  CONSTITUENT COMMERCIAL AND RECREATIONAL USERS

3
OUTREACH GOALS

• BEGAN 3 5 YEAR CAMPAIGN TARGETING
• PARTNERS, TRADE ORGANIZATIONS, FISHERY MANAGERS,
  COMMERCIAL AND RECREATIONAL FISHERS, FISHING
  CLUBS, MEDIA
• CREATED WEB SITE, ACCSP BROCHURE, DIRECT
  COMMUNICATION WITH STAKEHOLDERS

4
OUTREACH GOALS

• CONSITUENT AWARENESS SURVEY (COMPLETED 2003)
• INTENT TO ESTABLISH BASELINE DATA TO QUANTIFY
  OUTREACH EFFECTIVENESS OVER TIME WITH SUBSEQUENT
  SURVEYS
• SURVEY WARRENTED IMMEDIATE CHANGES

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OUTREACH GOALS

• PREMATURE TO PROMOTE INCOMPLETE DATA RESOURCE
• STILL FILLING DATA GAPS
• SYSTEM ONLY PROVIDED GENERAL DATA BY STATE OR
  REGION
• CONSITUENTS PREFER MORE SPECIFIC DATA
• SYSTEM DID NOT ELICIT GREAT RESPONSE AS IT DID
  NOT PROVIDE MORE DETAILED INFORMATION

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OUTREACH GOALS

• 2004 CHANGED GOALS
• WORK WITH STATES TO FINISH IMPLEMENTATION OF
  COMMERCIAL CATCH AND EFFORT STANDARDS TO COMPLETE
  THE COASTWIDE DATA MANAGEMENT SYSTEM
• SAFIS
• MRFSS PERCEPTION

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OUTREACH COORDINATOR

• FIRST HIRED 2001
• RECOMMENDED BY OUTREACH COMMITTEE
• APPROVED BY ACCSP COORDINATING COUNCIL
• RESPONSIBILITIES
• ASSIST ACCSP DIRECTOR WITH COMMUNICATION NEEDS
• STAFF TO OUTREACH COMMITTEE
• CONDUIT BETWEEN OUTREACH COMMITTEE AND ACCSP
  PARTNERS
• PRESS RELEASES, TRADE SHOWS, WEB CONTENT

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OUTREACH COORDINATOR

• POSITION VACANT 2006
• NEW COORDINATOR STARTING LATE SEPTEMBER 2006
  (KATE FLEMING)

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COMMITTEE MEMBERS

• COMMITTEE FORMED DURING INITIAL STAGES OF ACCSP
• APPROXIMATELY 12 MEMBERS
• RESPONSIBLE FOR ALL OUTREACH NEEDS PRIOR TO HIRE
  OF OUTREACH COORDINATOR

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COMMITTEE MEMBERS

• LAST FULL COMMITTEE MEETING JANUARY 2005
• TWO SUB COMMITTEES FORMED
• SAFIS (NOT ACTIVE)
• MRFSS PERCEPTION (ACTIVE)
• CURRENT MEMBERS (as of last meeting January 2005)
• ATLANTIC STATES MARINE FISHERIES COMMISSION
• NOAA FISHERIES SERVICE
• U.S. FISH AND WILDLIFE SERVICE
• FISHERY MANAGEMENT COUNCILS (NEW ENGLAND,
  MID-ATLANTIC, AND SOUTH ATLANTIC)
• CORNELL COOPERATIVE EXTENSION
• VIRGINIA SEA GRANT
• VIRGINIA MARINE RESOURCES COMMISSION
• MAINE DEPARTMENT OF MARINE RESOURCES
• FLORIDA FISH AND WILDLIFE CONSERVATION COMMISSION
• NEW HAMPSHIRE DEPARTMENT OF NATURAL RESOURCES

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BUDGET
Outreach Committee Budgeted Costs Budgeted Costs Actual Costs Actual Costs
  Meeting Costs Outreach Activities Meeting Costs Outreach Activities
FY01 10,000 ??? ??? ???
FY02 12,800 19,200 0 13,583
FY03 3,000 5,000 5,467 13,090
FY04 8,000 18,511 5,198 5,003
FY05 6,200 25,500 7,589 9,500
FY06 6,400 0 91 0
Estimated FY07 11,500 5,000 N/A N/A
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SUCCESSES

• HIRING OUTREACH COORDINATOR (Kate Fleming)
• WORKING ON WEB SITE
• MRFSS SUB-COMMITTEE
• MEMBERS
• NH, FL, NOAA FISHERIES, ASMFC
• HIRED EXTERNAL CONSULTANT (2005)
• DEVELOPED
• KEY MESSAGES
• TWO POWER POINT PRESENTATIONS FOR STAKEHOLDERS
• LIST OF FREQUENTLY ASKED QUESTIONS
• CONDUCTED TRAINING JANUARY 2006
• COMMITTEE ON HOLD UNTIL FURTHER COMMUNICATION
  FROM NOAA FISHERIES SERVICE RE MRFSS DIRECTION

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CHALLENGES

• ACTIVE PARTICIPATION FROM COMMITTEE MEMBERS
• LACK OF COMMUNICATION AMONG OUTREACH COORDINATOR,
  OUTREACH COMMITTEE CHAIR, AND VICE-CHAIR
• LACK OF COMMUNICATION BETWEEN OUTREACH COMMITTEE
  AND OTHER ACCSSP COMMITTEES
• MOST PARTNERS HAVE RESISTED USING OUTREACH
  COMMITTEE/COORDINATOR AS THEY IMPLEMENT
  COMMERCIAL TRIP REPORTING PROGRAMS

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FUTURE FOCUS

• TRAIN NEW OUTREACH COORDINATOR
• REGROUP OUTREACH COMMITTEE
• IDENTIFY NEW OUTREACH GOALS
• INCLUDE USE OF WEB SITE FOR STAKEHOLDERS
• SAFIS SUB-COMMITTEE NO LONGER NEEDED NEVER MET
• CONTINUE MRFSS COMMITTEE

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FUTURE FOCUS

• FULL OUTREACH COMMITTEE NEEDS TO MEET MORE OFTEN
• COMMITTEE MEMBERS NEED TO UNDERSTAND ROLE MORE
  CLEARLY
• IDENTIFY BUDGET NEEDS