Chapter 15 Portfolio and The Job Search

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Chapter 15 Portfolio and The Job Search
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Objectives

• Understand the purpose of a portfolio.
• Compile a generalized graphic design or
  advertising portfolio.
• Prepare a résumé.
• Conduct a job search.
• Learn about the interview process.

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What is a Portfolio?

• A portfolio is a body of work.
• It is used in the visual communications
  professions as a measure of ones ability.

4
Whats Included?

• What does a student need to include in a
  portfolio?
• 12 to 20 excellent, professionally executed
  pieces
• A resume
• A great presentation
• A book of working sketches (optional)

5
Student Advertising Portfolio

• Include at least three to four advertising
  campaigns in a student advertising portfolio.
• Advertising campaigns demonstrate ones ability
  to create a flexible strategy and related
  concepts, sustain it throughout a series, and run
  with it in a creative direction.

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Never Include in a Portfolio

• Never include a weak or poorly conceived/designed
  piece.

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Key Visual Element in Student Work

• Make sure your typography is impeccable.

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Generalized Graphic Design Portfolio Content

• Cover basics in portfolio content
• Logos
• Visual identity
• Branding
• Posters
• Covers
• Editorial design
• Packaging
• Annual report or other corporate communication
• Web site (can be on paper)
• Advertising

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Mini-portfolio and Self-promo

• A mini portfolio
• Is a version of your portfolio reduced or to size
• Consists of three to all of the pieces
• Can be mailed easily to prospective employers
• A self-promo can be an inventive piece that
  showcases your abilities.
• A self-advertisement to arouse a potential
  employers interest in your work

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Sample Resume
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The Job Search

• Try every possible avenue.
• Obtain an internship while still in school.
• Research places of employment.
• Check newspapers job listings.
• Check web job listings.
• Join a junior head hunter who does not require a
  fee.
• Network.
• Tell anyone and everyone that youre looking for
  a visual communications position.