ATL

1
ATL

• Individual assignment question
• Identify ATLs business (generic) strategy. Is
  there evidence of a fit between a) industry
  environment and business strategy and b) internal
  capabilities and business strategy?
• Do you agree with ATLs strategy of competing in
  multiple price segments? Why or why not?

2
ATL- Class discussion questions

• Using the 5 Forces model, assess the strength of
  each force within the ultrasound industry.
• What are ATLs key resources and capabilities?
  What are its weaknesses? Be sure to examine these
  in the context of product development,
  manufacturing, organizational structure and
  management
• Identify ATLs business (generic) strategy. Is
  there evidence of a fit between a) industry
  environment and business strategy and b) internal
  capabilities and business strategy?
• Do you agree with ATLs strategy of competing in
  multiple price segments? Why or why not?