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DLP Overview

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Title: DLP Overview


1

Dairy, Livestock and Poultry Division Foreign
Agricultural Service U.S. Department of
Agriculture An Overview
2
DLP Mission Statement
  • To support the U.S. agricultural sector in its
    efforts to increase exports of dairy, livestock,
    and poultry by means of
  • Market Development
  • Market Intelligence
  • Market Access

3
DLP Overview
Marketing
  • Work with non-profit agricultural associations
    (Cooperators) in developing overseas markets
    through FAS administered programs, i.e., the
    Foreign Market Development Program, the Market
    Access Program.
  • Cooperators submit a Unified Export Strategy
    application, incorporating FAS programs in a
    strategy to develop and maintain foreign markets
    for their products. DLP evaluates and approves,
    Cooperators implement.

4
DLP Overview
Marketing (cont'd.)
  • In 2001, DLP worked with 9 cooperators,
    administering over 22 million in program funds
    to develop and maintain worldwide markets for
    dairy, livestock, and poultry products. The
    Cooperators
  • Represent the broadest industry groups
  • Provide trade support, educate buyers and build
    buyer loyalty, increase market presence of
    product, develop product images, work to secure
    market access.
  • Operate overseas regional offices that promote
    and facilitate trade.

5
DLP Overview
Analysis
  • Commodity Analysis Provides comprehensive and
    timely international supply and demand analysis
    with monthly U.S. trade projections.
  • FAS Program Support Researches and analyzes
    data for Divisional support of USDA initiatives,
    including briefing papers and memoranda.
  • Information Management Updates country pages,
    international trade reports, and provides timely
    updates of trade developments on the web.
  • Customer Service Advises the public on bi- and
    multi-lateral regulatory changes and their impact
    on U.S. export opportunities.

6
DLP Overview
Sanitary/Phytosanitary Trade Issues
Liaises with agricultural organizations and
domestic government agencies (federal regulatory
agencies such as FDA, FSIS, APHIS Office of the
U.S. Trade Representative) regarding
  • Animal and animal products trade issues
  • Changes in the regulatory environment and trade
    that affect the status of animals and animal
    products in overseas markets.

7
The following slides show samples of products DLP
provides to its customers, including DLP web
pages and the variety of information available
through these pages.
8
DLP Homepage
9
Sample International Agricultural Trade
Report Provide trade data analyses, market
assessments, competitors' marketing efforts
10
Country Page Summary of a countrys meat
situation and outlook, with a special emphasis on
trade.
11
Sample Country Page Commodity Situation
12
Sample Country Page Commodity Trade Matrix
13
Sample Trade at a Glance Monthly data updates
of exports and imports
14
Sample Commodity Page - Dairy Analysis,
exports, links, and data by commodity
15
DEIP Analysis Page Information related to the
Dairy Export Incentive Program
16
USTrade - Online Database
17
USTrade Sample Trade Report
18
DLP Contacts
Ph (202) 720-8031 Fax (202) 720-0617 Email
dlp_at_fas.usda.gov
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