Creative Brief Project

1
Creative Brief Project

1. You are a client with a new product. Write a
   Creative Brief to present to your advertising
   agency.
2. You are an advertising agency. Based on the
   Creative Brief provided by the client, name the
   product and write a slogan for the product.

2

• You are a client with a new product. Write a
  Creative Brief to present to your advertising
  agency.
• Due Thursday at beginning of class. You will
  present to your advertising agency during class
  Thursday.
• 2. You are an advertising agency. Based on the
  Creative Brief provided by the client, name the
  product and write a slogan for the product.
• You will have Friday to work on the project,
  which will be presented Monday in class.

3

• Writing Creative Briefs
• http//www.theidm.com/index.cfm?fuseActioncontent
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• http//www.writethinking.net/Articles/leland/creat
  ive_brief.shtml
• Creative Brief Makers
• http//www.theidm.com/index.cfm?fuseActioncontent
  Display.chn21tpc86stp205
• http//www.jisc.ac.uk/index.cfm?nametoolkits_prod
  uction_creative
• How Ad Slogans Work
• http//money.howstuffworks.com/ad-slogan.htm