LITTERING FACTS

1
LITTERING FACTS

• Keep Tennessee Beautiful
• 2002 Regional Seminar
• Edith W. Heller, Presenter

2
PREVENTION VS. PICK-UP

• Littering is a social issue.
• Litter is the symptom of peoples behavior.
• Education can prevent litter.
• Litter prevention education is long-term
  solution.

3
PREVENTION VS. PICK-UP

• Pick-ups are temporary, cosmetic work.
• Cleanups alone are short-term solution.
• Cleanups should include education and public
  participation as service learners.

4
Litter Definition

• Litter is misplaced solid waste.

5
Where is solid waste mishandled?

• Homes
• Businesses
• Construction/demolition sites
• Loading Docks/Transfer Areas

6
Where is solid waste mishandled?

• During hauling by uncovered vehicles
• By motorists and boaters
• By pedestrians

7
Seven Sources of Litter

• Homes
• Businesses
• Construction/
• demolition sites
• Loading Docks/ Transfer Areas

• During hauling by uncovered vehicles
• By motorists and boaters
• By pedestrians

Mobile
Stationary
8
Litter Dynamics-Litter
Moves!

• Water
• Rain
• Wind
• Traffic
• Animals

Move misplace solid waste
9
SEVEN SOURCESHomesBusinessesConstruction
stiesLoading DocksDuring haulingMotorists/Boate
rsPedestrians
Trapped Litter
Prevention
Pick-up
10
The Litterer Attitude

• They believe someone else will clean up after
  them.
• They feel no sense of ownership for the property.
• Trash has already accumulated.

11
The Litter Witness Attitude

• I dont want to get involved.
• Theyll think Im crazy.

The Litter Victim Attitude

• Its their fault.
• There is nothing I can do about it.

12
The Gatekeeper Attitude(Decision-makers, role
models, status quo people)

• It is not my responsibility.
• Im only one person, what I do
• wont matter.
• Ive always done it this way.

13
Litter Prevention Education

• Awareness is first step.
• Awareness can lead to education.
• Consistent and constant message
• Message tone should be in-your face
• Target message to the audience
• Community has 5 main segments
• students, civic, government, business and
  media

14
Research shows that

• Rural roads 50 litter comes from uncovered
  trucks motorists.
• Motorists litter vast majority comes from
  males, age 16 to 24 (34)

15
Who taught YOU?A. The Garbage FairyB. Uncle
Slob and Aunt UglyC. Clean Community Leader
Take the trash out, please.