New%20York%20State%20Diabetes%20Campaign%20Overview%20Deborah%20Zahn,%20MPH%20Deputy%20Director

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New York StateDiabetes Campaign
OverviewDeborah Zahn, MPHDeputy Director
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New York State Diabetes Campaign Why Diabetes?

• More than 1.5 million New York State residents
  have diabetes
• The number of New Yorkers with diabetes has more
  than doubled in the last decade
• The total cost of diabetes for New York in 2006
  was estimated at 12.9 billion
• 8.7 billion in excess medical costs
• 4.2 billion in lost productivity
• Diabetes as a wedge issue

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New York State Diabetes Campaign Our Response

• The New York State Health Foundation (NYSHealth)
  has committed 35 million over five years toward
  a statewide campaign to reverse the epidemic of
  diabetes in New York.

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New York State Diabetes CampaignAreas of Focus

• Improving Clinical Care and Outcomes
• Improving diabetes outcomes at community health
  centers, hospital OPDs, and private physicians
• Mobilizing Communities
• Supporting community-based diabetes prevention,
  screening, and management strategies
• Promoting Policy
• Pursuing payment policies that sustain
  comprehensive, coordinated care for diabetes
  patients
• Supporting community-based policy strategies
• e.g., increasing availability of nutritious foods
  and recreation spaces

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New York State Diabetes CampaignWhat We Do

• Adults not kids
• Wholesale not retail
• Intermediaries not consumers

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New York State Diabetes Campaign Targets
FBOs
CHCs
Housing
Privates
Worksites
CAMPAIGN
OPDs
Health Plans
State Medicaid
Local Environments
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New York State Diabetes Campaign Campaign
Partners

• Campaign will support networks of hub
  organizations throughout the state to achieve its
  goals
• Each hub will drive change among its members or
  constituencies
• Providing technical assistance
• Communicating and disseminating information
• Developing and fostering opportunities to learn
  together
• Hubs and partners primarily will be solicited by
  the Campaign
• Hubs can be statewide or regional

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New York State Diabetes Campaign First Steps

• Dr. Neil Calman, President and CEO of the
  Institute for Family Health, chosen to lead the
  campaign with NYSHealth
• Established NYSHealth Diabetes Policy Center to
  pursue payment and environmental policy changes
• Awarded 12 organizations grants focused on
  improving the quality of clinical care to
  patients living with diabetes and community
  engagement
• Engaged the Community Health Care Association of
  New York State, the Academy of Family Physicians,
  the New York Chapter of the American College of
  Physicians, and the Hospital Association of New
  York State as initial clinical hubs

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New York State Diabetes Campaign First Steps

• Engaged Bridges To Excellence to provide
  technical expertise on payment policy
• Partnering with the New York Diabetes Coalition
  to assess barriers to improving diabetes outcomes
  and to develop state-level public health measures
  for diabetes
• Working with Center for Health Workforce Studies
  to assess supply and demand of Certified Diabetes
  Educators
• Assessing other diabetes policy issues

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New York State Diabetes Campaign Next Steps

• Engage additional clinical and community hubs
  throughout State
• Develop a pool of clinical and faith-based
  technical assistance resources
• Initiate a statewide social marketing campaign
  targeting providers and community- and
  faith-based organizations
• Engage payers to align payment policies with
  producing positive diabetes outcomes
• Develop plan for seeking reimbursement for
  additional diabetes resources, including diabetes
  educators and community health workers
• Initiate the Campaign evaluation

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New York State Diabetes Campaign Next Steps P2
Collaborative Partnership

• Western New York meeting with the New York
  Diabetes Coalition - TONIGHT!
• Were exploring many opportunities, including
• Supporting improvements in patient health
  outcomes
• Developing a business case for quality
  improvements and incentive payments
• Collaborating on social marketing