fi yuo cna raed tihs, yuo hvae a sgtrane mnid too Cna yuo raed tihs? Olny 55 plepoe out of 100 can. i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde

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fi yuo cna raed tihs, yuo hvae a sgtrane mnid
tooCna yuo raed tihs? Olny 55 plepoe out of 100
can. i cdnuolt blveiee taht I cluod aulaclty
uesdnatnrd waht Iwas rdanieg. The phaonmneal
pweor of the hmuan mnid,aoccdrnig to a
rscheearch at Cmabrigde Uinervtisy, itdseno't
mtaetr in waht oerdr the ltteres in a wrod
are,the olny iproamtnt tihng is taht the frsit
and lsat ltteerbe in the rghit pclae. The rset
can be a taotl mses and youcan sitll raed it
whotuit a pboerlm. Tihs is bcuseae thehuamn mnid
deos not raed ervey lteter by istlef, but
thewrod as a wlohe. Azanmig huh? yaeh and I
awlyas tghuhotslpeling was ipmorantt! if you can
raed tihs forwrad it
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Unintended Technology v.s.Accidental Technology
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• A vaccine is a preparation which is used to
  improve immunity to a particular disease. The
  term derives from Edward Jenner's use of cowpox
  ("vacca" means cow in Latin), which, when
  administered to humans, provided them protection
  against smallpox, the work which Louis Pasteur
  and others carried on. Vaccines are based on the
  concept of variolation originating in China, in
  which a person is deliberately infected with a
  weak form of smallpox. Jenner realized that
  milkmaids who had contact with cowpox did not get
  smallpox. The process of distributing and
  administrating vaccines is referred to as
  vaccination. Since vaccination was much safer,
  smallpox inoculation fell into disuse and was
  eventually banned in England in 1848.

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Unintended Technology v.s.By-Product Technology
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• A by-product is a secondary or incidental product
  deriving from a manufacturing process, a chemical
  reaction or a biochemical pathway, and is not the
  primary product or service being produced. A
  by-product can be useful and marketable, or it
  can have severe ecological consequences.
• Like many of today's great inventions, the
  microwave oven was a by-product of another
  technology. It was during a radar-related
  research project around 1946 that Dr. Percy
  Spencer, a self-taught engineer with the Raytheon
  Corporation, noticed something very unusual. He
  was testing a new vacuum tube called a magnetron
  (we are searching for a picture of an actual 1946
  magnetron), when he discovered that the candy bar
  in his pocket had melted. This intrigued Dr.
  Spencer, so he tried another experiment. This
  time he placed some popcorn kernels near the tube
  and, perhaps standing a little farther away, he
  watched with an inventive sparkle in his eye as
  the popcorn sputtered, cracked and popped all
  over his lab.

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Unintended Technology Examples
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VIAGRA

• Sildenafil was synthesized by a group of
  pharmaceutical chemists working at Pfizer's
  Sandwich, Kent research facility in England. It
  was initially studied for use in hypertension
  (high blood pressure) and angina pectoris (a
  symptom of ischaemic cardiovascular disease).
• The drug was patented in 1996, approved for use
  in erectile dysfunction by the Food and Drug
  Administration on March 27, 1998. It soon became
  a great success annual sales of Viagra in the
  period 19992001 exceeded 1 billion.

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TEMPUR-PEDIC BEDS

• Tempur-Pedic was founded in 1964 by Dag Landvik,
  after he was introduced to the viscoelastic
  mattress concept while in Europe scouting race
  horses.
• Viscoelastic TEMPUR material was originally
  designed by NASA for use in space, but after NASA
  abandoned it, Fagerdala, a Swedish technical foam
  firm, picked up the idea and made it into a
  mattress.

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BOTOX

• Botulinum toxin is one of the most poisonous
  naturally occurring substances in the world, and
  it is the most toxic protein. Though it is highly
  toxic, it is used in minute doses both to treat
  painful muscle spasms, and as a cosmetic
  treatment in some parts of the world.
• In December 1989, BTX-A (BOTOX) was approved by
  the US Food and Drug Administration (FDA) for the
  treatment of strabismus, blepharospasm, and
  hemifacial spasm in patients over 12 years old.

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BOTOX

• The cosmetic effect of BTX-A was initially
  described by ophthalmologist Jean Carruthers and
  dermatologist Alastair Carruthers, a
  husband-and-wife team working in Vancouver,
  Canada.
• On April 15, 2002, the FDA announced the approval
  of botulinum toxin type A (BOTOX Cosmetic) to
  temporarily improve the appearance of
  moderate-to-severe frown lines between the
  eyebrows (glabellar lines).

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Personal ComputersWeb
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Unintended Technologies Today
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Questions?Comments?