Making Adverts

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Making Adverts

• Lesson One

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The Project

• Over the next few weeks we will
• Examine TV adverts
• Consider the effect adverts have on us
• Plan, film and evaluate our own adverts
• View our adverts and evaluate them

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This lesson we will

• Discuss how products are sold to us
• Discuss stereotyping and images used in adverts
• Write criteria for assessing adverts
• Watch some TV adverts and assess them

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The Lynx Advert
5
The Fiat Advert
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The O2 Advert
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What is an advert?
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Common Features of Adverts
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How are women often portrayed in adverts?
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What do we need to be aware of when watching
adverts?
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Task 1 - in groups of 4

• Write a list of things we should consider when
  watching adverts
• What makes an advert good?
• What makes an advert bad?

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Task 2 Type up your list

• Choose the 5 most important things to judge
  adverts on
• Log onto the computers and type up your list of 5
• Save it in your work area as
• Advert Assessment

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Task 3 Assess adverts

• Use your assessment criteria to be critical about
  the adverts
• Write notes about the adverts as we watch them
  again

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Have your ideas changed?

• Do you feel differently about the adverts now?
• Did you notice anything that you hadnt noticed
  before?

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Homework

• Watch a selection of current adverts on TV
• Choose one and examine it using your assessment
  criteria
• Write down your analysis of the advert