What can

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What can do for you ?

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What is VNUNet ?
A European network of strong online brands
UK vnunet.com Monthly impressions
6.844.765 Monthly unique users 1.770.972 PDA
subscribers 61,737
Belgium vnunet.be Monthly impressions 4 712
503 Monthly unique users 377 875 PDA
subscribers 10,852
Netherlands vnunet.nl Monthly impressions
6.220.859 Monthly unique users 1.053.859 PDA
subscribers 15,795
Germany vnunet.de Monthly impressions
2.502.299 Monthly unique users 644.419 PDA
subscribers 26,931
France vnunet.fr Monthly impressions
5.789.127 Monthly unique users 1.338.935 PDA
Subscribers 27,784
Italy vnunet.it Monthly impressions
2.105.483 Monthly unique users 447.069 PDA
subscribers 13,356
Spain vnunet.es Monthly impressions
4.060.773 Monthly unique users 1.093.011 PDA
subscribers 26,461
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What is VNUNet.be ?

• The only true ICT portal in Belgium
• Strong editorial content hot local and
  international ICT news, in-depth specials,
  opiniated columns, blogs,
• A jobs platform specifically targeted at ICT
  professionals managers, unique in Belgium
• Online guides ICT Guide, ERP Accountancy,
  Careers,
• An agenda delivering a complete overview of the
  most important Belgian ICT events
• A software downloads section
• Daily newsletter and a bi-weekly job alert by
  e-mail

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VNUNet.be - Portfolio
ICT Professionals ---- IT Tech End
users
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VNUNet.be Reach

• 275 000 Unique Visitors per month
• 348 000 Visits per month
• 1 200 000 Pageviews per month
• gtgt Not including Gizmodo.be and Belgian
  visitors of Tweakers.net!
• gtgt Official CIM/Metriweb statistics
• gtgt Monthly average for Q1Q2 2006

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VNUNet.be Socio-demographics (1)
Age 25-34 yo 107 116 99 35-44
yo 160 125 116 45-54 yo 109 125
132 Social groups 12 121 120
102 34 90 109 111 Profession Management
142 174 108 Employee 131 121 125 With
prof. activity 136 126 116 of
students 11 12 19 Education CollegeUnive
rsity 128 140 105
gtgt CIM / Metriprofile selectivity
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VNUNet.be Socio-demographics (2)
VNUNet Profile 80 has a higher degree
88 is working 48 has a management position
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VNUNet.be Socio-demographics (3)
VNUNet.be reaches 13 000 young, high-profiled
and well-educated ICT professionals end users
per day Some major brands have already
experienced the impact of online advertising on
VNUNet.be
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VNUNet.be Online Advertising (2)

• Why advertise on VNUNet.be?
• Visitors profile create brand / product
  awareness or trigger direct response (e-commerce,
  lead generation, ) with the majority of the
  Belgian ICT community and its decision makers.
• Content excluding e-mailing, the most popular
  online activity is searching for news, especially
  niche (VNUNet.be ? ICT news).
• Credibility VNUNet / Data News are strong
  brands with a great reputation in the Belgian ICT
  industry (built over 30 years).
• Guidance a dedicated sales representative will
  help you determine the most effective way of
  online advertising for your campaign and provide
  you with all the necessary reporting.

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VNUNet.be Online Advertising (3)

• Which advertising opportunities does VNUNet offer
  ?
• Pan-European Campaign
• gt Advertise troughout the European VNUNet network
• Run Of Network
• gt Advertise on the complete VNUNet.be portfolio
• Run Of Target Group
• gt Focus primarily on ICT Professionals or IT End
  Users
• Run Of Category
• gt Target Resellers, Developers, Service
  Providers, etc.

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VNUNet.be Online Advertising (4)

• Which advertising formats does VNUNet offer ?

Standard display formats Button 120 x 60
pixels Banner 468 x 60 pixels Skyscraper 120 x
600 pixels Leaderboard 728 x 90 pixels
MPU/IMU 336 x 280 pixels Text link with logo 50
characters Text ad with logo 90 x 60 pixels, 200
characters Pop-up 250 x 250 pixels Pop-under 720
x 400 pixels
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VNUNet.be Online Advertising (5)

• Other possibilities
• Advertorials
• Rich media (expandable banners, streaming, page
  peels, )
• Insertion in newsletters (logo, text ad, ...)
• Microsites
• RSS Advertising
• White papers (lead generation)
• Company profile in guides
• Web seminars
• Other ideas?

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VNUNet.be Online Advertising (6)
Examples Newsletter insertion
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VNUNet.be Online Advertising (7)
Examples White papers
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VNUNet.be Online Advertising (8)
Examples Microsite
VNUNet
Microsite
newsletters
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VNUNet.be Online Advertising (9)
Examples Webcasting
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VNUNet.be Pricing (1)

• How to advertise on VNUNet.be ?
• Orders are sent by VNU to DQA (Ad Management
  specialists)
• Availability management check material by DQA
• Start planning campaign
• Control
• Start campaign is confirmed
• Reporting

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VNUNet.be Pricing (2)
Standard pricing models Run Of Target Group gtgt
Based on CPM (cost per 1 000 impressions) gtgt
Minimum volume 50 000 impressions
ICT Professionals IT End Users BUTTON 25
10 BANNER 40 20
LEADERBOARD 55 40
SKYSCRAPER 55 30 IMU /
MPU 65 45 POP-UP 75 55
More
formats available at request
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VNUNet.be Pricing (3)
Standard pricing models Run Of Network gtgt Based
on CPM (cost per 1 000 impressions) gtgt Minimum
volume 50 000 impressions
Run of Network BUTTON 15, 75 BANNER
27 LEADERBOARD 42, 75 SKYSCRAPER
38,25 IMU / MPU 49,50
POP-UP 58, 50
More formats available at request
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VNUNet.be Pricing (4)
Standard pricing models Run Of Category gtgt
Based on CPM (cost per 1 000 impressions) gtgt
Minimum volume 50 000 impressions
Run of Category BUTTON 19, 25
BANNER 33 LEADERBOARD
52,25 SKYSCRAPER
46,75 IMU / MPU 60,50
POP-UP 71, 50
More formats available at
request
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VNUNet.be Pricing (5)
Pricing models Volume Reductions Banner 75
000 100 000 imp. ? -10 Leaderboard 100 000
150 000 imp. ? -15 Skyscraper 150 000 imps.
? -20
Frequency capping gtgt Restriction on the amount of
times a specific visitor is exposed to a
particular advertisement.
FC 1 ? 25 FC 2 ? 20 FC 3 ?
15 FC 4 ? 10
FC 5 ? 5
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VNUNet.be Timing

• Timing Single Point of Contact (SPOC)
• Reservation 2 weeks prior to campaigns
  starting date
• gtgt Subject to availability
• Material 5 business days prior to campaigns
  starting date
• gtgt Material must comply to IAB standards
  (http//www.iab-belgium.be)
• Reporting 3 business days after campaign
• Order material to be sent to Kathleen Jacobs
• KJ_at_VNUBP.BE

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Sales Contacts
Kristel De Swert Account Group
Manager kds_at_vnubp.be Stéphanie
Billon Account Manager Tel [phone]
stb_at_vnubp.be Jill Vissers Account
Manager Tel [phone] jv_at_vnubp.be

Kathleen Jacobs Sales Support Tel 32 2
678.16.14 kj_at_vnubp.be Sonia De Roos Sales
Support Tel [phone] sdr_at_vnubp.be