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PROMOTIONAL CAMPAIGN LAUNCH Todays Agenda
100 pm - 115 pm Welcome Introductions 115
pm - 145 pm TOOLS that WORK presentation -purp
ose and benefits -branding and
products -performance targets -external launch
strategy 145 pm - 200 pm OYAP Skilled Trades
(placement form) 200 pm - 215 pm Refreshment
Break 215 pm - 245 pm Q A Panel 245 pm -
300 pm Distribution of Marketing Materials
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For your future For students For
employers For youth
Welcome to the Skilled Trades
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PROMOTIONAL CAMPAIGN LAUNCH Current Environment

• 17 KPDSB high school students drop-out prior to
  graduation
• 65 of students do not pursue post-secondary
  education
• 40 of new jobs will be in skilled trades and
  technology

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PROMOTIONAL CAMPAIGN LAUNCH Purpose of the
Campaign
A positive means of marketing the variety of
School-Work programs to educators, students,
parents and employers
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PROMOTIONAL CAMPAIGN LAUNCH Benefits of the
Campaign

• FOR EDUCATORS
• Outlines the process for enrolling students and
  recruiting employers
• Offers a tool kit to present to students as an
  option to stay in school
• Provides materials and incentives to recruit
  employers for student placements

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PROMOTIONAL CAMPAIGN LAUNCH Benefits of the
Campaign

• FOR STUDENTS
• Provides career options that will motivate
  students to stay in school and complete their
  education
• Introduces a worthwhile and viable option in
  addition to the more traditional post-secondary
  pathways
• Presents meaningful pathway options to a
  secure, satisfying and rewarding career

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PROMOTIONAL CAMPAIGN LAUNCH Benefits of the
Campaign

• FOR PARENTS
• Provides an opportunity for parents to support
  their children in career choices other than post
  secondary education
• Provides an alternative for students not
  interested in pursuing an academic pathway, or
  are hands-on learners and/or at risk

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PROMOTIONAL CAMPAIGN LAUNCH Benefits of the
Campaign

• FOR EMPLOYERS
• Allows employers to build the next generation of
  workers
• Develops a local talent pool
• Reduces cost and time to recruit and train staff
• Increases the ability to find qualified workers
• Promotes good corporate citizenship

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PROMOTIONAL CAMPAIGN LAUNCH Branding
For your future
Skilled trades offer more choices than ever for a
rewarding, challenging and secure career. We have
the tools to help you make the right choice for
your future.
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TOOLS that WORK Poster/Ad
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PROMOTIONAL CAMPAIGN LAUNCH Products

• PRINT MATERIALS AND WEB SITE
• Ontario Skills Work Yours to Discover
• Steps to Apprenticeship brochure/poster
• Web site (mid January external launch)
• www.toolsthatwork.ca
• Online registration form for employers and/or
  students
• Links page
• The work REPORT newsletter

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• PRINTED BI-ANNUALLY
• Features student and employers success stories
• Provides parents any updates on programming
• Introduces new incentives and skilled trades
• Markets employers as School-Work supporters
• Supports new program initiatives
• SUBMISSIONS ARE ACCEPTED AT ANY TIME THROUGH THE
  WEB SITE
• info_at_toolsthatwork.ca OR VIA FAX [phone]

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PROMOTIONAL CAMPAIGN LAUNCH Branding
For students
OYAP lets you try out a trade and receive high
school credits at the same time. The Cooperative
Education program, Job Shadowing and Job
Placements help you discover options and gather
information.
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TOOLS that WORK Poster/Ad
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PROMOTIONAL CAMPAIGN LAUNCH Products

• SUPPORT MATERIALS AND PROGRAMS
• NewsFlash! Apprenticeship Scholarship
• Details available through JobConnect
• Preliminary Registration Form
• Developed in partnership Crescive Corporation
  and MTCU
• Method of tracking potential and existing OYAP
  students
• Apprenticeship Training Standards
• Personalized Placement Learning Plan (PPLP)
• Library of Standards at Crescive Corporation

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PROMOTIONAL CAMPAIGN LAUNCH Branding
For employers
Passport to Prosperity and incentive programs
such as Job Connect and Cooperative Education Tax
Credit can help you connect with potential
employees and qualify for wage subsidies and tax
credits.
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TOOLS that WORK Poster/Ad
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PROMOTIONAL CAMPAIGN LAUNCH Products

• SUPPORT MATERIALS AND PROGRAMS
• Employer Recognition Work Plan Template
• Activities and timelines for employer recognition
• KPDSB coop programs are eligible up to 1000/year
• Due at Crescive Corporation by end of January
• Thank you letter template for new employers
• Coop Dept to provide employer contact information
• Crescive Corporation to mail out letters
• Thank you ad template (will be available)

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PROMOTIONAL CAMPAIGN LAUNCH Products

• SUPPORT MATERIALS AND PROGRAMS
• Newsflash! Employer Signing Bonus Initiative
• Details available through JobConnect
• Media Release! Tax credit for Employers
• Depending on the number of employees businesses
  can receive 25-30 tax credit for supporting
  student placements
• Targeted Wage Subsidies up to 50
• Details available through JobConnect/HRSDC

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PROMOTIONAL CAMPAIGN LAUNCH Branding
For youth
Job Readiness Programs, on the Job Training
Programs and Wage Subsidy Programs can help you
develop job seeking skills and provide access to
job opportunities.
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PROMOTIONAL CAMPAIGN LAUNCH Products

• SUPPORT MATERIALS AND PROGRAMS
• Skills Link program
• Crescive Corporation application to HRSDC
• Job Readiness training
• Job placements
• Youth Employment Centre (YEC)
• Kenora

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Why do we need a PROMOTIONAL CAMPAIGN? KPDSB
Performance Targets - Coop/OYAP
planned planned
actual actual
2003-04 2003-04
2003-04 2003-04 Male
Female Male
Female 1. Total number of Grade 11
students 30 15
14 10 2.
Total number of Grade 12 students
40 12 31
28 3. Total number of students
registered 10 2
1 1 as
apprentices 4. Total number of graduates
registered 10 2
1 1 as
apprentices
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KPDSB Performance Targets 2004-05 As determined
by MTCU
A. Students enrolled in OYAP
105 B. Registered apprentices
12 C. Secondary schools within
the district 5 D. Secondary
schools participating in OYAP 5 E.
Employers providing placements
120
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Ways Education Institutions Can Help Reduce
Shortage of Labour
Source CFIB, Survey on Labour Availability and
Training (Sept-Oct 2002)
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OYAP Best Practices For Co-op Teachers

• COOP TEACHERS ARE ENCOURAGED TO
• Provide the OYAP Coordinator with the names of
  all students in work experience placements
  related to the skilled trades
• Provide the OYAP Coordinator with Work Education
  Agreements at the beginning of the semester
• Advise the OYAP Coordinator of the names of
  students who have the potential to register as
  apprentices
• Provide the OYAP student with the opportunity to
  meet with the OYAP coordinator for an OYAP
  orientation session

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OYAP Best Practices For Co-op Teachers

• COOP TEACHERS ARE ENCOURAGED TO
• Incorporate components of the training standard
  or schedule of training into the PPLP
• Ensure OYAP students receive trade specific
  safety training
• Provide the OYAP student with a copy of the
  training standard or schedule of training
• Ensure OYAP students refer to the training
  standard or schedule of training during an
  integration day

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PROMOTIONAL CAMPAIGN LAUNCH Branding
Our program partners

• Government of Ontario
• MTCU Ontario Youth Apprenticeship Program
• Ministry of Education Passport to Prosperity
• Government of Canada
• Human Resources Skills Development Canada
• Keewatin-Patricia District School Board
• Kenora Catholic District School Board

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PROMOTIONAL CAMPAIGN LAUNCH External Multi-media

• NEWSPAPER ADVERTISING
• Get them working for You ad
• Week of Jan 10 Dryden Observer/Kenora Daily
  Miner
• Employers Wanted ad
• Week of Jan 17 Dryden Observer/Kenora Daily
  Miner/Sioux Bulletin/Ignace Driftwood/Northern
  Sun
• Outlining dates and times for Employer Skilled
  Trades Forum
• Invitations sent out employer database by
  Crescive Corporation

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PROMOTIONAL CAMPAIGN LAUNCH External Multi-media

• NEWSPAPER ADVERTISING
• Champion Apprentices ad
• Week Jan 24 Dryden Observer/Kenora Daily
  Miner
• Submissions for your area Champions and Employers
  due Dec 17/04
• Do you have a Champion Apprentice? form
• Digital photograph of student and consent form
• Fax to [phone] or
• E-mail to info_at_toolsthatwork.ca

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PROMOTIONAL CAMPAIGN LAUNCH External Multi-media

• RADIO ADVERTISING
• 60 second generic ad (student interviews)
• 16 full network spots to run week of Jan 10, 2005

• 30 second employer directed radio ad
  24 full network spots to
  run week of Jan 17, 2005

• 30 second student directed radio ad
  24 full network spots to
  run week of Jan 24, 2005

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PROMOTIONAL CAMPAIGN LAUNCH Employers Skilled
Trade Forum

• COMMUNITY-BASED INFORMATION SESSIONS
• Breakfast or Luncheon meetings
• Held in the communities of Dryden, Red Lake,
  Sioux Lookout, Ignace and Kenora
• Focusing on
• Employer benefits and initiatives available
• Partner programs and skilled trades statistics
• Process to enroll a student in the workplace
• Standards and training requirements of the
  Employer

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PROMOTIONAL CAMPAIGN LAUNCH School Council
Meetings

• COMMUNITY-BASED INFORMATION SESSIONS
• Luncheon meetings
• Held in the communities of Dryden, Red Lake,
  Sioux Lookout, Ignace and Kenora
• Focusing on
• Cooperative and OYAP programming available
• Feedback from parents for future marketing
• Alternate means to reach students and parents

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PROMOTIONAL CAMPAIGN LAUNCH Community Sessions

DRYDEN - Friday, January 21, 2005 Dryden Training
Cultural Centre - Atrium Employers Breakfast
Forum 800 am - 930 am School Council
Luncheon 1200 pm - 130 pm
RED LAKE - Tuesday, January 25, 2005 Northwoods
Waterfront Lodge Employers Breakfast Forum
800 am - 930 am School Council Luncheon 1200
pm - 130 pm
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PROMOTIONAL CAMPAIGN LAUNCH
IGNACE - Wednesday, January 26, 2005 Northwood
Motor Inn Employers Luncheon Forum 1130 am -
100 pm School Council Luncheon 100 pm -
230 pm

SIOUX LOOKOUT - Friday, January 28, 2005 Best
Western Motor Inn Employers Luncheon Forum 1130
am - 100 pm School Council Luncheon 100 pm
- 230 pm
Kenora - Tuesday, February 1, 2005 Best Western
Lakeside Inn Employers Breakfast Forum 800 am
- 930 am School Council Luncheon 1200 pm -
130 pm
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PROMOTIONAL CAMPAIGN LAUNCH
What are the NEXT STEPS?

• Integrate training standards with current
  curriculum
• Upgrade skills trades departments to meet the
  industry standards
• Incorporate feedback from parents, students,
  employers and educators for future development

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For more information call [phone] or visit
the web site www.toolsthatwork.ca