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Title: Awesome PowerPoint Background Template


1
??????
Welcome to e-business research
???????????????
2
?????????????
  • ?????????????
  • ???????????
  • ?????????????
  • ??????????????????????

3
??????????????
4
??????????????
  • ??????

????
????
????
????
?????? ????
?????? ????
?????? ????
?????? ????
????/????/????
??/??/??
??/??/??
??/??/??
?IT?????????
5
??????????????
  • ????,????-----??IT?????
  • (1) ??????
  • ????(Enterprise Computing) ???????????ERP
    ??(??????)?CRM ??(??????)?SCM ??(?????),??????,???
    ?,????/??,????,????,??????????????
  • ????????????????????????

6
??????????????
  • ??????,????????????
  • (1) J2EE???????
  • (2) ???????(?Oracle)
  • (3) ??UML????????
  • ?????????
  • (1) ????,???????

7
??????????????
  • ????,????-----??IT?????
  • (2) ???????
  • (3) ??????

8
??????????????
  • ??????????????????????
  • ????????????
  • ???????????
  • ????????????????????????

9
??????
  • ??????????
  • ??????
  • ?????????

10
?????????
  • ????
  • ??????????????????????????
  • ????????????????????????????????????? ?
  • ?????????,???????????????????????

11
?????????????????
  • ????
  • (1)?????????????????????????
  • (2)?????????????????????
  • ???????????????????????????????????????
    ????????????????????
  • (3)????????
  • ???????????(adoption of e-business)
  • ????????(e-business model)

12
?????????????????
  • ??????(e-marketing)
  • ??????????(e-business transformation)
  • ?????????(e-business strategy and implementation)
  • (4)??????(mobile e-business)
  • ??????????????????????????????????????
  • (5)????(e-government)
  • ??????????????????????????????????

13
?????????????????
  • ??????????????????????
  • ??????????????12?,????,??????(?135??)?
  • ????????????
  • Class participation -
    30
  •   Team project / Presentation - 30
  •   Final paper
    - 40

14
?????????????????
  • ????5?????,????
  • ??????????????
  • ??????????????
  • ??????????????

15
?????????
  • ????????,?????????,2005?9? ?(????)
  • Place to Space Migrating to eBusiness Models, P.
    Weill and M. Vitale, Harvard Busienss School
    Press, April 2001. (????)
  • e-business 2.0 roadmap for success, Ravi
    Kalakota and Marcia Robinson, Addison-Wesley,
    2001.
  • Electronic Commerce A Managerial Perspective,
    Efraim Turban, David King, Jae Lee, Prentice
    Hall, 2002.

16
?????????
  • Bill Gates, Business _at_ the Speed of Thought
    Succeeding in the Digital Economy (????),2000?
  • ??
  • http//www.emuch.net/bbs (?????)
  • http//www.amteam.org, (?????????????).
  • http//www.e-works.net.cn(????????????)
  • http//www.ccw.com.cn (?????,?????)
  • http//bbs.it.com.cn(IT????)

17
????
????? ???? ????
??
??
??
??(1)?? (2)??
(3)????? ?3?,??2000???

?? ??? ??? ???? ????
18
??????????
??????
??????
????
??????
????
?????
????? ????? ????? ?
????? ????? ??,?? ??? 1-1.5?
????? ?(??) 7-8??
????? ????? ????? 1??
19
????????
  • ?????,?????
  • ???????
  • ???????
  • ??????
  • ?????????

20
?1??????
  • ?????
  • ?????????????????
  • ????????????,????????,?????????????,?????????
  • ???????(common sense)????,?????????
  • ??-???study???research?
  • - ????????????(investigation)-??(inquiry)-??(disc
    ussion)???(thinking)-???????????(conclusion)

21
?????
22
?????
  • ?????
  • ????????????????
  • ???????
  • ???????????,?????
  • ???????????,??
  • ???????????????????
  • ??
  • ??
  • ????
  • ??
  • ???
  • ?????

23
?????
  • ????,??????
  • - ?????????????
  • - ??????????????

24
??????????
  • ??(Authority),?????
  • ??(Tradition),???(Institutionalized)
  • ??(Common Sense)
  • ????(Media Myths)
  • ????(Personal Experience)

25
  • ?????????
  • - ???? (overgeneralization)
  • - ????? (selective observation)
  • - ???? (premature closure)
  • - ???? (halo effect)

26
?????????????
  • ?????,???????????,??
  • ??????,??,
  • ????????,???????,
  • ????????????????,
  • ???????????????,
  • ???????????,??????,
  • ??????????,???????,

27
???????
  • ???????
  • ???????
  • - ???? (universalism)
  • - ???????? (organized skepticism)
  • - ???? (disinterestedness)
  • - ???? (communalism)
  • - ?? (honesty)

28
??????
  • ???????????
  • ????????????????
  • ???????????????????????????????
  • ????????,?????,?????

29
  • ????,????

30
?2????????
  • ???????????????????????????????????????????????
    ????

  • ????
  • Carl Hempel???????????????????????????????
  • A test of any theory or science is its ability
    to explain reality consistently
  • --------A.
    Alchian University Economics

31
?3????????
  • ???????
  • -??(Concept)
  • -??(Definition)
  • -??(Hypothesis)
  • -??(Theory)

32
???????
33
???????
1.Problem Perception/ problem definition
gt
1a.Problem representation/ model
2.Research design
3.Measurements
4.Data strategies/ Sampling
5.Data analysis/ interpretation
6.Research report/ recommendation
?????
34
?4?????
  • ????
  • - ??????
  • - ?????
  • - ?????
  • - ????
  • - ????
  • - ???
  • - ????
  • - ??????
  • ????
  • - ?????????
  • - ??????????
  • - ?????
  • - ????
  • - ????
  • - ???
  • - ????
  • - ?????

35
??????
  • ?????????(Lab experiment)?????(Filed
    experiment)?????(Field study)?????(Case
    study)?????(Survey)??????(Conceptual
    orientation)????(Illustrative)??????(Applied
    concepts)

36
??????
???? ???? ????
? ? ? ? ????? ????????,????????,??????????????
? ? ? ? ???? ??????????????,????????????
? ? ? ? ???? ???????,????????,?????????????????????
? ? ? ? ???? ????????????????????,?????????????,?????????????????,????????????????
? ? ? ? ???? ????????????,?????????????
? ? ? ? ???? ?????????????,?????
????? ????? ??????????????????
????? ??? ?????????????????
????? ????? ?????????,??????????
37
?5??????????
  • ??-?????????(introduction)
  • - ????
  • ??????-????????????(Review)
  • ??????(Research methodology/design, or research
    model)
  • ???????(analysis process of the research)
  • ??(discussion)
  • ??(conclusion)
  • ????(reference)

38
?????????????
  • Thomas S. Kuhn(??) ?????
  • The Structure of Scientific Revolutions

39
?????
  • ????
  • ???????

40
  • ????
  • ??????

41
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