Awesome PowerPoint Background Template

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Welcome to e-business research
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???Atomic e-Business Models

• Session 4 ?????????
• Case Study
• Taobao and Ebay ? Facebook
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• ??????????????????????????????????????????????
• ???????????????????????????

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Session 4 ?????????

• Case Study Taobao and Ebay
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• ???????????????????????????

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????( Informediary )??????????????????????

O

Seller 1
Buyer 1


Intermediary
i
Advertiser



Buyer 2
i
Seller 2

O
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• ????????,????????????
• ????????????(Make a market by concentrating
  information)?

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• ??????(Clickthroughs)?????

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Session 4 ?????????

• Case Study Facebook
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????( Virtual Community )???????????????????????
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Member1
Virtual Community
i
Supplier1
Member2

i

Supplier2
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???? ????

• ???????????????(Build a community of member
  around a common interests)
• ???????????????(Capture increasing returns as
  community grows)
• Network effect

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Capture increasing returns as community grows
overview of the dynamics of increasing return
Content Attractivness
Transaction offerings
Capture Increasing returns in community
Member Loyalty
Member profiles
Assumption content generated by members is a key
source of content attractiveness and content
attractiveness in turn drives members to join
and stay in a virtual community
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Session 4 ?????????

• Case Study Taobao and Ebay ? Facebook
• ????
• ??????????????????????????????????????????????
• ???????????????????????????

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Customers
Suppliers
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Customers
Suppliers
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Huang Lihua, Fudan U
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Huang Lihua, Fudan U
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PART ? ???????????

• ???????????
• 1. Combination of e-Business Model
• 2. Forming the e-Business Initiative design
• 3. E-Business Implementation

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??????,???????????????????????????
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Amazon e-Business Model
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(www)
Direct to Customer
Books buyers
(www)
Virtual Community
www,Tele
Affiliates????
Contend Provider
Intermediary(Auction, Search agent)
www
Visitors
IT????
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Industry and competitive analysis
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?????

• Taobao and Ebay ? Facebook??
• ?????????????????

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QUESTIONS ANSWER