(PJJ) LEADERSHIP COMMUNICATION (KOM 3364)

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(PJJ) LEADERSHIP COMMUNICATION(KOM 3364)

• By
• Dr Zulhamri Abdullah (PhD, Cardiff, UK)
• Deputy Director, Centre of Co-curriculum
• Lecturer in Corporate Communication

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Knowing You, Knowing Me

• Academic

• Professional

• Exe. Cert. of Advanced Management Development
  (HARVARD, USA)
• PhD in Professionalisation of Corporate
  Communication (CARDIFF, UK)
• Master of Organizational Communication (UPM)
• BA in Communication (Public Relations) (UKM)

• Deputy Director,
• Centre of Cocurriculum
• Associate,
• Reputation Institute., NY, USA
• Member ,
• European Public Relations Education Research
  Association, GERMANY.
• Member,
• International Association of Corporate Marketing
  Studies, UNITED KINGDOM

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CONTACT DETAIL

• Consultation hours TUE 2.00-5.00PM (preferably
  by appointment)
• Room no B 029, Jab Kom, FBMK
• Room TP Pusat Kokurikulum (often here)
• TEL [phone] / 8525 HP 012-344 5876
• EMAIL zulhamri_at_fbmk.upm.edu.my
• WEBSITE www.fbmk.upm.edu.my/drzulhamri

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EVALUATION (PJJ)

• Assignment 1 20
• Assignment 2 30
• MID TERM EXAM 20
• FINAL EXAM 30
• Note Attendance is compulsory (80 requirement)

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EXAMINATION

• MID-TERM EXAM
• OBJECTIVE/SUBJECTIVE
• FINAL EXAM
• OBJECTIVE/SUBJECTIVE
• Recall questions multiple choices true false
• The question based on understanding, reasoning,
  application, and synthesis.
• General knowledge is strongly needed

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OBJEKTIF KURSUS

• 1. menerangkan konsep dan fungsi komunikasi
  kepemimpinan dalam sesebuah organisasi.
• 2. menerangkan kepentingan ciri-ciri komunikasi
  kepemimpinan dari segi penyeliaan, pelatihan, dan
  karisma.
• 3. menjustifikasikan strategi komunikasi
  kepemimpinan yang berkesan dalam organisasi.

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SINOPSIS

• Kursus ini membincangkan konsep, teori dan fungsi
  komunikasi kepemimpinan dalam organisasi gaya
  kepemimpinan kepemimpinan berkarisma 
  komunikasi pelatihan kepelbagaian organisasi
  teknologi komunikasi strategi komunikasi
  kepemimpinan dan cabaran dalam kepemimpinan.

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CONTENT OF COURSE

• 1. Concept, theory and functions of leadership
  communication
•  
• 2. Organizational theories a perspective of
  leadership
•  
• 3. Leadership styles
•  
• 4. Executive coaching
• 5. Leaders as change agents

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• 6. Managing leadership communication strategy
• 7. Building and Leading High-Performing Teams
• 8. Strategic Internal Communication
• 9. Strategic External Relations
•  
• 10. Emotional Intelligence Cultural Literacy
•  

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1 Concept, Theory and Functions of Leadership
Communication

• LC is the controlled, purposeful transfer of
  meaning by which leaders influence a single
  person, a group, an organisation, or a community.
• Core communication skills
• Analysing audiences
• Developing com strategy
• Capabilities business com
• Managerial communication skills
• Managing others one-to-one contact
• Emotional intelligence cultural literacy
• E.g. leading meetings managing teams
• Corporate communication skills
• Leading orga addressing a broader community
• More complex communicating with internal
  external stakeholders
• Leaders of change program vision development

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2 Organizational Theories A Perspective of
Leadership

• An organization is as a complex social unit
  designed to achieve a specific purpose.
• Three organizational theories
• Classical Theories of Organisation
• Focus on performance and outputs, not
  relationship
• Humanistic Theories of Organisation
• Relationships among workers have a major impact
  on the work accomplished in the organization.
• Integrative/system Theories of Organisation
• Dynamic - most corporations went through some
  changes technologies foreign competition
  economic recession.

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3 Leadership Styles

• Leadership style followers expect that how
  leaders should act or perform
• Varying styles
• The leaders personal characteristics
• The characteristics of followers
• The characteristics of the organisation
• Task goals
• External constraints affecting the organization
  the leaders

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4 Executive Coaching

• The coach is a trusted superior, and the person
  being coached is a trusted subordinate
• Effective leaders are good coaches
• CEO of Ford Motor Co. I see myself as a coach,
  and my job is to set the direction of the
  company, to make sure we have the right players
  and eliminate the politicking.
• Coaching is a way of enabling others to act and
  build on their strengths.
• Coach should be care enough about people to
  invest time in building personal relationship
  with them.

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5 Leaders As Change Agents

• Elements of change process
• Change is a multi-component process a series of
  stages
• Change is both perceptual and behavioural
  enacting a new way of thinking changing
  behavior
• Organisational change affects each individual in
  the multiple roles
• Change may be incremental or transformational
• Incremental minor improvement
• Transformational major changes
  multidimensional, multifunctional, radical,
  discontinuous change

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References
PHOTOCOPYING OF BOOKS IS RESTRICTED UNDER LAW

• Textbook
•  Barrett, Deborah J. (2006). Leadership
  communication. Boston McGraw-Hill Irwin.
• 2. Chemers, Martin M Ayman, Roya. (1993).
  Leadership theory and research Perspectives and
  directions. San Diego Academic Press, Inc.
• 3. Dubrin, Andrew. J. (2004). Leadership
  Research findings, practice and skills. New York
  Houghton Mifflin Co.
• 4. Hassan, Abdullah Mohd, Ainon. (1998).
  Komunikasi untuk pemimpin. Kuala Lumpur Utusan
  Publication.
• 5. Witherspoon, Patrick D. (1997). Communicating
  leadership An organisational perspective.
  Boston Allyn and Bacon.
• 6. Zulhamri Abdullah. (2008). International
  Corporate Communication. 2nd Edition. Singapore
  Pearson Prentice Hall.

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DESCRIPTION OF ASSIGNMENTS

• Pelajar diminta membuat tugasan akademik mengenai
  Komunikasi Kepemimpinan berdasarkan deskripsi
  tajuk berikut
• Pilih SATU tajuk sahaja.
• Tajuk 1
• How to become a good leader? A communication
  perspective.
•  
• ATAU
•  
• Tajuk 2
• The importance of executive coaching Improving
  organisational excellence
•  
• ATAU
•  
• Tajuk 3
• Building and leading high-performing teams in a
  service corporation
•  
•  

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• Nota
•  
• Tugasan ini hendaklah dilakukan secara individu.
•  
• Setiap tugasan bertulis mestilah tidak lebih
  daripada 10 muka surat sahaja.
•  
• Tugasan yang dibuat mestilah mengandungi
  sekurang-kurangkannya 5 buku rujukan, artikel
  jurnal dan/atau rujukan yang berkaitan.
• Sila rujuk Piagam Tugasan di laman web
  pensyarah www.fbmk.upm.edu.my/drzulhamri bagi
  menyempurnakan tugasan yang cemerlang
•  

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DESCRIPTION OF ASSIGNMENTS

• TUGASAN 2 (30)
• Anda adalah seorang pegawai kanan yang sedang
  berkhidmat di Unit Strategi Komunikasi di
  sesebuah organisasi berorientasikan perkhidmatan.
  Anda diminta oleh majikan untuk menjayakan kempen
  keselamatan jalan raya.
• Sila jawab soalan-soalan berikut
• Apakah fungsi, peranan dan tugas seorang pemimpin
  dalam menjayakan kempen tersebut?
• Apakah gaya kepemimpinan yang perlu dipamerkan
  untuk menjayakan kempen tersebut?
• Berdasarkan teori kepemimpinan, bincang dan
  aplikasikan satu teori kepemimpinan bagi
  menjayakan kempen tersebut?

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• Nota
• Tugasan ini hendaklah dilakukan secara individu.
•  
• Setiap tugasan bertulis mestilah tidak lebih
  daripada 15 muka surat sahaja.
•  
• Tugasan yang dibuat mestilah mengandungi
  sekurang-kurangkannya 10 buku rujukan, artikel
  jurnal dan/atau rujukan yang berkaitan.
• Sila rujuk Piagam Tugasan di laman web
  pensyarah www.fbmk.upm.edu.my/drzulhamri bagi
  menyempurnakan tugasan yang cemerlang

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Keterangan Tugasan

• - Tugasan tersebut mestilah disediakan oleh
• pelajar dan perlu diserahkan pada waktu yang
  telah ditetapkan
•  
• Tugasan 1 Minggu 5
• Tugasan 2 Minggu 10
• - Markah akan ditolak bagi penghantaran tugasan
  yang lewat

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DESCRIPTION OF ASSIGNMENTS

• GROUP ASSIGNMENT SMALL GROUP PROJECT/SEMINAR
• A must have
• Academic writing technical text author/year
  (e.g. journal article) footnotes (optional)
• - References (APA system/equiv.) the more
  references you have, the more credible the text
  you produce. (Sources journal articles books
  etc)
• - 12 Times font double spacing A4 paper
  (refer to Piagam Projek).

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• Example
• In Malaysia and Singapore, communication
  campaigns have always been aligned with
  intercultural harmony (Sriramesh Vercic,
  2003).
• A case study by Cummings and DeSanto (2002)
  revealed that in the 1960s, the International
  Public Relations Group of Companies failed to
  convince their local and national clients in
  Asia, especially in Japan.
• Technical/science text NOT in short form bhs
  pasar story/cerpen
• Paraphrase the sentences NOT copy

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ASSIGNMENT MARKING SCHEME

• Assignments will be assessed based on four key
  criteria (COPS) as follows
•  
• Marking Criteria Marks
•  
• 1. Content 30
• 2. Organization 30
• 3. Presentation 20
• 4. Style 20
• Total 100

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ASSIGNMENT MARKING SCHEME(2)

• Content
• Well focused rigorous arguments/analysis
  outstanding knowledge of and use of evidences
  relevant
• supporting academic materials and real world
  examples and excellent use of direct quotations.
•  
• Organization
• Great mapping strategy guiding the readers a
  clear introduction including a thesis
• statement (main ideas/key points) a main body
  clearly divided into sections and
• excellent use of sub-headings and linking
  devices.
• Presentation
• Clearly presented with attention to detail of the
  conventions of the title page, bibliography,
  appendices,
• overall layout excellent referencing system
  excelent use of appropriate vocabulary and
  gramatical
• structures and able to demonstrate appropriate
  length with excellent spelling and punctuation.
•  
• Style
• Excellent attention paid to a particular style
  demonstrated throughout outstanding insights
  with high
• quality and innovation and overall consistency
  of the style addressed throughout.

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