Fundraising Action Planning I

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Fundraising Action Planning I
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• presenter 1add your name and a fun fact
• Presenter 2 add your name and a fun fact

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Objectives

• Develop a customized fundraising plan that meets
  your youth programs needs
• Gain an in-depth understanding of major
  fundraising strategies that best fit your needs
• Acquire the tools to develop a fundraising plan

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• Whos ready to plan a fundraiser?

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Youth Fundraising 101 at a glance

• What do we already know?
• Major Gifts
• Individual giving
• Corporate, foundation, and government giving,
  including grants
• Scholarships

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Youth Fundraising 101 at a glance

• Event-based fundraising
• Carefully set goals and choose your fundraising
  plan
• Be creative
• Be enthusiastic confident when approaching
  donors and potential participants
• Raise money for something specific communicate
  this to donors
• Tell your story!
• Planning is key!

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Fundraising Plan

• Comprehensive document that
• Clearly spells out the overall fundraising
  picture of your organization / group
• Lays out action steps to raise money from a
  variety of sources
• States how much you need to raise, from what
  sources, and how you will do it
• Gives your fundraising efforts a direction and a
  clear process to follow

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Fundraising Plan Benefits

• Maximizes all resources, overlooks nothing
• Prioritizes opportunities, events and actions
• Adapts and takes advantage of new opportunities
• Avoids repeating the same old strategies or
  mistakes
• Delegate, monitor actions and secure funding

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• What you need to know before developing your
  fundraising plan?

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How to Come Up with a Fundraiser that Works for
YOUR Area?

• Think of a creative solution to a problem people
  in your community face
• Center your fundraising around activities people
  will already be doing and they will be more
  likely to participate in during an economic
  slowdown

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Group discussion

• Identify a couple of fundraisers that have been
  held in your community (at least 3-4)
• List some services specific to your chapter
• Identify a major need in your community, a group
  at risk, or a critical situation you want to
  address
• Identify what other non profit organizations are
  doing? The competition are they addressing
  the problem? How about their fundraising efforts?
  What are they successful at?
• Factor in all these aspects. Gain a better
  understanding of how you can address the need,
  secure funding and be successful?

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Your Fundraising Cause

• Why is your cause important? Why people should
  care?
• Be able to succinctly communicate WHY you are a
  Red Cross volunteer and why you got involved with
  this particular project
• Tell your story and paint the BIG PICTURE!

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Your Fundraising Cause

• Identifying your cause
• Be able to succinctly communicate what this
  specific project or service is and why it is
  needed
• What are you raising money for? Be specific.
• What other organizations provide the services
  youre raising money for?
• What are some of the downstream effects of not
  having this service?

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Your Fundraising Cause

• What makes you a credible organization / group?
• What are some past accomplishments of your youth
  program?
• How long has your youth program been in
  existence?
• How many members do you have?

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Elements of a Fundraising Plan

• Summary
• Brief identification and mission of your
  organization chapter and youth program
• The purpose and anticipated end result of this
  proposal
• The type and amount of support requested
• The total anticipated budget
• Other information you deem pertinent

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Elements of a Fundraising Plan

• I. Introduction
• The document should cover
• The purpose of your organization / youth program
• Key activities and services
• Target population
• Past major accomplishments

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Elements of a Fundraising Plan

• II. Fundraising Needs
• Where does your money currently go?
• What projects do you currently spend money on?

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Elements of a Fundraising Plan

• II. Fundraising Needs
• What additional service projects would you like
  to do this year and what are some of the costs
  involved with those projects?
• Consider the services the Red Crosss mission
  mandates
• How can you help your chapter fill in the gaps?
• What money/resources do you need to raise in
  order to help fill in the gaps and help provide
  that service?

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Elements of a Fundraising Plan

• II. Fundraising Needs
• Are there specific tools or items that would make
  your program more efficient?
• Would you like to consider raising the money to
  buy that item?
• Can you justify this expense and quantify the
  benefits that would come from the purchase?

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Elements of a Fundraising Plan

• II. Fundraising Needs
• Would you like to raise money for a specific Red
  Cross service as a project?
• Would your program benefit from an endowment?

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Elements of a Fundraising Plan

• III. Fundraising Resources
• What unique talents are represented in your youth
  program?
• Technology skills?
• Craft skills?
• Cooking skills?
• Especially a unique type of food
• Musical ability?

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Elements of a Fundraising Plan

• III. Fundraising Resources
• Identify your stakeholders
• A stakeholder is someone who has an interest in
  or is affected by a project
• Who are stakeholders in your Red Cross youth
  program?

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Possible Stakeholders
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Elements of a Fundraising Plan

• III. Fundraising Resources
• What other resources do you have?
• Time?
• Number of members?
• Ties to the school system?
• Current budget
• Your age!
• What resources are available through your
  chapter?
• Development office?

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• Thank you .
• See you tomorrow 830 am !