Call to Action

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Call to Action?

• Are you making the

By Abigail Schulz
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Online Fundraising Giving

• Why?

• What?

How?

• Convenient
• Easy
• Real-time

• Church Tithing
• Missionaries
• Nonprofits
• Pet Rescue
• Human Rights
• And more
• Individual
• Adoption Fundraising
• Scholarships
• And more

• Register
• Promote
• Watch your fund grow!

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What is a call to action?

• A call to action is what your organization would
  like the individual to do for them. In most cases
  your call to action is to donate. Everything
  else, such as your content, should revolve around
  this. You show pictures and videos of what your
  nonprofit is doing, because you want people to
  donate and see the impact of their donation.
• Ask yourself, are the people that come across my
  content understanding that I want a donation? Am
  I making the process of donating easy?
• In other words, is your Call to Action clear?

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What we will cover

• Combat Website Fatigue
• Marketing Materials
• Social Media Effectiveness
• Email Fundraising

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• Before starting, you will need
• Register on Continue to Give
• Facebook Nonprofit/Company page Admin
• Website Admin
• Contact List

• Action precedes funding. Planning precedes
  action.Unknown

Lets begin.
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Website Fatigue

• Dont let donors suffer

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Website Fatigue

• What is it?

• an emotional state of frustration and/or
  physical state of exhaustion resulting from
  extended navigation of a website in search of
  theDONATE badge.
• (and yes, it is called a badge but you may know
  it as a link, button, form, or menu item. We
  lump them together and use the term Badget and
  Widget if you prefer.)

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Website Fatigue

• How to Battle it

• Ask yourself, how many clicks does it take to
  locate your DONATE badge?
• Donate badge should be on home page, site page
  specific to the event/cause, or both.
• Make it VA (Visible and Accessible

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Donate button on home page. Great!
Donor taken to second page. Confusing.
Donor arrives at org page on CTG.
3 Clicks
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Donate button on home page. Great!
Donor taken directly to donation form (badge).
1 Click Better!
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Marketing Materials

• Update your

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Marketing Materials

• This refers to

• Brochures
• Bulletins
• Posters
• Newsletters
• Mailers
• Website
• Videos
• (printed digital materials)

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Marketing Materials

• Text QR Codes for Mobile Giving

• Locate your project page
• Copy QR Text Codes
• Paste into collateral
• Include brief giving request
• Publish Circulate

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Social Media

• Are you being effective with

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Social Media Effectiveness

• Facebook Nonprofit page
• Twitter
• Google
• Blog
• LinkedIn Showcase page
• How to choose?

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Social Media Management

• Regular posts
• Pictures
• Videos
• Project Status
• Set Reminders
• Keep Donors Engaged

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Social Media Management

• Tools

• HootSuite
• Spout Social
• Tailwind
• Social Oomph
• Tweet Deck
• https//www.lifewire.com/social-media-apps-for-man
  aging-everything-3486302

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Email Campaigns

• Making the most with

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Email Campaigns

• Good to know

• Tools

• Be aware of SPAM laws
• Avoid Blacklist
• Include Opt Out
• Dont over inundate
• Include limited hyperlinks

• Mail Chimp (free to 500)
• Mad Mimi
• iContact
• Many more
• https//www.ftc.gov/tips-advice/business-center/gu
  idance/can-spam-act-compliance-guide-business

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Email Fundraising

• Tell the story and connect on a personal level.
• Explain how there donation helps.
• Dont forget to ask for the recurring donation.
• Offer a way for them to obtain more info about
  the project/organization.
• Include link to DONATE!
• Thank them!

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Events

• Prepare for

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Events

• Kiosk App Station
• Separate Project for Event Tickets
• EventBrite auth.net
• Google Forms for Registration
• Project set instructions on our blog
• https//issuu.com/continuetogive123/docs/designate
  ddonationsforonlinegiving.

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Events

• Giving Kiosk

• Download the Giving App FREE (iOS Android)
• Search Continue to Give Kiosk
• For regular events, use a Kiosk station

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Events

• Using Google Forms

• Choose a template
• Make Event Live
• Track Registrations
• Event Payments with Continue to Give Badge
• See blog for further info
• https//www.continuetogive.com/blog/Event-Registra
  tion-Google-Forms.html

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Summary

• Register on Continue to Give
• Plan your campaign tasks
• Put Donate badge in place
• Update Marketing Collateral
• Implement Social Media
• Setup Email Campaigns
• Use Event Tools

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Contact Us

• Website
• www.continuetogive.com
• Email
• customerservice_at_continuetogive.com
• Phone
• 800-684-0550

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The End

• Thank you for attending. This presentation will
  be made available through Continue to Gives
  social media accounts onFacebook, LinkedIn,
  Twitter, Google, and Tumblr.