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CANCER EPIDEMIOLOGY

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Title: CANCER EPIDEMIOLOGY


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COMMUNICATION SKILLSDr.hashim Rida Fida
  • 2011

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Objectives
  • What is communication skills
  • Communication theory
  • Communication types
  • Communication why
  • Communication and medicine
  • Do doctors need communication
  • communication training why? with whom? how?

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Objectives
  • Principles of effective communication
  • Communicate as a team
  • Communicate with peers
  • Doctor mission
  • Doctor-pt relationships
  • Communication and medical care
  • Barriers to effective communication
  • Lack of communication why

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Communication
  • Is the act by which information is shared between
    humans. Such encounters may cover
  • Desires
  • Needs
    Perceptions
    Knowledge

    Affective states.

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Communication/2
  • Communication is the process by which we relate
    and interact with other people.
  • It is a mutual process between 2 sides
    (Dialogue) not a one sided monologue.
  • It includes listening understanding with
    passion respect as well as expressing views
    ideas and passing information to others in a
    clear manner.

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Communication/3
  • Communication is natural process which may be
    intentional or unintentional.
  • It may involve conventional or non-conventional
    signals.
  • It may take linguistic or non-linguistic forms.
  • It may occur through spoken or other modes.

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COMMUNICATION THEORY
  • Communication is a learned skill or a series of
    learned skills which is based on 3 pillars
  • Accuracy
  • Efficiency
  • Supportiveness
  • all combine to contribute to effectiveness of
    communication

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COMMUNICATION THEORY/2
  • Experience is a poor teacher it needs
    observation with well intentioned, constructive,
    detailed and descriptive feedback plus rehearsal
    to effect change.
  • Communication is an art and like other arts it is
    a learned skill

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Communication Types
  • Verbal communication
  • open ended questions
  • Non verbal communication
  • Body language
  • Tone of voice
  • written

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Communication Why?
  • Communication is essential for all aspects of
    life.
  • Effective communication is the basis of mutual
    understanding trust.
  • Poor communication causes a lot of
    misunderstanding hinders work productivity.

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Communication Medicine
  • Historically the emphasis was on the biomedical
    model in medical training which places more value
    on technical proficiency than on communication
    skills.
  • Recently learning communication skills evidence
    based practice become the corner stones of modern
    medicine.

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Do doctors need communication?
  • Doctors need to learn essentials of good
    communication more than other professionals
    because patients are humans with sensitive needs.
  • Doctors can not practice medicine without
    effective communication skills.
  • Poor communication causes a lot of medico-legal
    and ethical problems.

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Communication Training why?
  • to acquire knowledge of the basic features of
    verbal and non-verbal communication.
  • to learn how to take a medical history from
    patients relatives.
  • to know about illness behavior, physician and
    patient roles, and relevant cultural beliefs.
  • to learn how to draw up a plan for an interview,
    open and close interviews, explain the purpose
    and summary.

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Communication Training why?/2
  • to know how to communicate with patients who have
    a learning disability.
  • to gain further experience of doctor-patient
    communication with different types of patient
    (e.g. male, female, different social and ethnic
    groups, school age children elderly people).
  • to learn the basic principles of clinical problem
    solving.

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Communication With whom?
  • Patients care-givers
  • Nurses auxiliary staff
  • Colleagues
  • Administrators
  • Evidence in court
  • Reporting research findings
  • Talking to the media
  • Public

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Communication How?
  • The medical interview is the usual communication
    encounter between the doctor and the patient.
  • It can be classified according to the purpose of
    the interview into 4 types
  • History taking
  • Breaking bad news
  • Consultations
  • Obtaining informed consent

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Effective communication
  • Ensures good working relationship
  • Increases patients satisfaction
  • Increases patients understanding of illness
    management
  • Improves patients compliance with treatment

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Principles of effective communication
  • Ensures an interaction rather than a direct
    transmission process (telling someone what to do
    or only listening is not enough).
  • Reduces uncertainty.
  • Demonstrates flexibility in relating to
    different individuals and contexts).

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Principles of effective communication
  • Requires planning and thinking in terms of
    outcomes.
  • Follows the helical model ( i.e. what I say
    influences what you say in a spiral fashion and
    coming back around the spiral of communication at
    a little different level each time is essential).
  • Shows empathy learn how to handle emotional
    outbreaks.

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COMMUNICATE AS A TEAM
  • patient
  • family
  • physician
  • other health care providers
  • psychologist
  • nurse
  • social worker
  • dietician

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Communication with peers
  • Mutual trust respect
  • Exchange information
  • Ask your seniors
  • Do your share of work
  • Communicate with patients in peers
  • Seminar workshops help in good communication

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Doctors Mission
  • Doctors primary goals are
  • To treat and cure where possible
  • To bring relief in suffering.
  • To help the patient cope with illness, disability
    and death.

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Doctor-Patient Relationship
  • The doctor-patient relationship is built on
  • Honesty
  • Confidentiality
  • Trust

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Communication Medical care
  • Good communication should be established on
    admission between clients, family and the
    treating multidisciplinary team.
  • Client family are encouraged to participate and
    verbalize in the ward round discussion about
  • Offered medical care treatment
  • Rehabilitation
  • Follow- up/re-admission plans
  • Doubts worries.

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Communication Medical care
  • Proper information to clients and family
    regarding services available and how they can
    utilize them.
  • Information should be made available on
  • Health Education/ Counseling Psychiatry.
  • Endocrine, Metabolic, Neurology nephrology.
  • Cardiology, Respiratory, GIT hematology.
  • Nutrition, Immunization ambulatory care.
  • Infections infection control.
  • Clinical pharmacy therapeutics.
  • Hygiene and Safety.

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  • What are the Barriers to effective communication?

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Barriers to effective communication
  • Personal attitudes
  • Language
  • Time management
  • Working environment
  • Ignorance
  • Human failings (tiredness, stress)
  • Inconsistency in providing information

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Lack of communication why?
  • Clinicians focus often on relieving patients'
    bodily pain, less often on their emotional
    distress, seldom on their suffering.
  • Some of them view suffering as beyond their
    professional responsibilities.
  • If clinicians feel unable to, or simply do not
    want to, address the powerful issue of patient
    suffering, it is appropriate to refer the patient
    to another professional on the healthcare team
    who is more comfortable in this area.

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The Art of Consultation
  • giving the correct amount and type of information
    to each individual patient.
  • Providing explanations that the patient can
    remember and understand which relate to the
    patients illness framework.
  • Using an interactive approach to ensure a shared
    understanding of the problem with the patient.
  • Involving the patient and collaborative planning
    increase the patients commitment and adherence
    to plans made.
  • Continuing to build a relationship and provide a
    supportive attitude.

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Initiating the Consultation
  • Establishing a supportive environment.
  • Developing an awareness of the patients
    emotional state.
  • Identifying as far as possible all the problems
    or issues that the patient has come to discuss.
  • Establishing an agreed agenda or plan for the
    consultation.
  • Enabling the patient to become part of a
    collaborative process.

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Closing the interview
  • Confirming the established plan of care.
  • Clarifying next steps for both doctor and
    patient.
  • Establishing contingency plans.
  • Maximizing patient adherence and health outcomes.
  • Making efficient use of time in the consultation.
  • Continuing to allow the patient to feel part of a
    collaborative process and to build the
    doctor-patient relationship for the future.

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Questions to ask yourself after each consultation
  • Was I curious?
  • Do I know significantly more about this person as
    a human being than before they came through the
    door?
  • Did I listen?
  • Did I make an acceptable working diagnosis?
  • Did I explore their beliefs?

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Questions to ask yourself after each
consultation/2
  • Did I use their beliefs when I started
    explaining?
  • Did I share options for investigations or
    treatment?
  • Did I share in decision-making?
  • Did I make some attempt to see that my patient
    understood?
  • Did I develop the relationship?  

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Doctors-Patients Relationship
  • Developing rapport to enable the patient to feel
    understood, valued and supported.
  • Encouraging an environment that maximizes
    accurate and efficient information gathering,
    planning and explanation.
  • Enabling supportive counseling as an end in
    itself.

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Doctors-Patients Relationship/2
  • Involving the patient so that he/she understands
    and is comfortable with the process of the
    consultation.
  • Increasing both the physicians and the patients
    satisfaction with the consultation.
  • Developing and maintaining a continuing
    relationship of trust respect over time.

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Dealing with emotional Patients
  • Get patients attention lower your voice, move
    so they must turn in your direction.
  • encourage them to sit down but let them control
    their emotions.
  • Listen not just to the patients needs, but also
    for underlying issues/concerns and unexpressed
    expectations.

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Dealing with emotional Patients/2
  • The use of uh- huh and um has been shown to
    help patients settle down on their own. Feels
    like a lot of time, but really isnt.
  • Avoid arguments, use disarming statements.
  • Consider rolling with the resistance and agreeing
    with the patient if possible.
  • Take a step back from the demand and ask probing
    questions to find underlying concerns. This may
    change a rant into a conversation.

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Dealing with emotional Patients/3
  • Dont assume things, ask to find out
  • Dont get emotionally involved, keep your
    professional attitude.
  • Dont give false reassuring comments.
  • Say no in a tactful manner to the patients
    unrealistic wishes demands.

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Difficult patient
The term difficult patient refers to a group of
patients with whom a physician may have trouble
forming a normal therapeutic relationship.
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Breaking Bad News
  • clinicians are responsible for delivering bad
    news, this skill is rarely taught in medical
    schools, clinicians are generally poor at
    itbreaking bad news is one of a physicians most
    difficult duties.
  • medical education typically offers little formal
    preparation for this task.

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THE PAST AND THE PRESENT
  • Hippocrates advised concealing most things from
    the patient.
  • Older physicians, who trained duringthe 1950s
    and 60s, were taught to "protect" patients from
    disheartening news.

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BREAKING BAD NEWS/2
  • any news that drastically and negatively alters
    the patients view of his or her future.
  • it results in a cognitive, behavioral, or
    emotional deficit in the person.
  • receiving the news that persists for some time
    after the news is received.

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Message to take home
  • Communication between the client, family and
    heath team play a vital role in the compliance
    to outpatient clinic visits and in-patient care
    programs.
  • Good communication is essential for proper
    doctor-patient relationship and help avoids
    problems of misunderstanding.
  • Effective communication is the key to success in
    professional career.

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  • Thank you
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