?????? NTT DoCoMo

1
?????? NTT DoCoMo
Corporate Marketing Headquarters (CMH)
2
Corporate Marketing Headquarters (CMH)

• ?????????????????????????????????? ?????? NTT
  DoCoMo ? ??????????? ?????????????
• ????????????????????????????????????????????????
  ???????????????? ????????????? ???????????????????
  ?????????????????????????????? (Knowledge
  Management KM) ??????????? ?????????????????????
  ??????????????? Mobile Office

3
(No Transcript)
4
Mobile Office

• ????????? Mr. Kunio Ushioda
• ?????????????????????? SECI Model
  ?????????????????Prof. Nonaka and Dr.Takeuchi ,
  Hitotsubashi University

5
SECI Model
SECI Model ??????????????????Dr.NONAKA Lkujiro
??????????????????? ??????????????????????????????
??????? ??????????????????????????
6
SECI Model
7
SECI Model

• Socialization ???????????????????????????????
  Tacit ???????????????????????? ?????????????
  ?????? ??????????? ???????????????????
• Externalization ??????????????????????? Tacit
  ?????????????? ????????????????????????????
  ???? ?????????????????????? Tacit
  ?????????????????????? Explicit
• Combination ??????????????????????? Explicit
  ????????????????????????????????? ?????????
  ??????????????????????????????????
• Internalization ?????????????????????????
  Explicit ??????????? Tacit ???????????????????????
  ????? ????????? ? ????????

8
??????Knowledge Management (KM) ????????? Mobile
office

• ???????????????????????????????? ???? ??? ????
  ????????????
• Tacit Knowledge (????)
• Explicit Knowledge (????)

9
??????Knowledge Management (KM) ????????? Mobile
office
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Knowledge Spiral

• ????????????????????????????????????? 2 ???
  ????????????????????????????????? ???? Prof.
  Nonaka ???????? ????????????????????
  ????????????? (Knowledge Spiral)

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Knowledge Spiral

• ?????????????????????? ???????? ????????????????
• ???????????????? ???????????????????????
• ?????????????????? ?????? Ushioda
  ??????????????????? Mobile Office

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Mobile Office

• concept
• Creation by Cross Culture ????????????????????
  ???????????????? ????????????????????????????
  ??????????????????????????????????????????????????
  ??????????? ??????????????????????????????
  ?????????????

13
Mobile office (layout)

• ?????? (layout) ???Mobile office
  ????????????????????????????????? Ushioda
  ?????????? ???????????????????????????????????????
  ???????????????????? ????????????? ?????
  ?????????????????????????? ???????????????????????
  ???????? ?????????????????????????????????????
  ??????????????????? ???????????????????????

14
????????? Mobile Office
15
????????????????????????????????????????????? 4
??????????

• 1. Base Zone
• 2. Creative Zone
• 3. Concentration Zone
• 4. Refresh Zone

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Base Zone
17

• Creative Zone

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Concentration Zone
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Refresh Zone
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?????????????? (Homepages) ?????????????????????
4 ????

• ???? My Home
• ???? My Study
• ???? Second House
• ???? Resort House

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?????????????? Mobile Office

1. ??????????????????????????????????????????????????
   ?????? ????????????????????????????????
2. ????????????????????????????? ????????????????????
   ????????????????????????????????????? ??????????
   ???????????????????
3. ????????????????????????????????????????????
   ???????????????????????????????????? (Paperless
   office) ??????????????????????????????????????????
   ???

22
?????????????? Mobile Office

• 4. ?????????????????????? (KM) ???????????????????
  ???? ?????????????????????- ????????????????????
  (Knowledge Exchange)- ???????????????????????????
  ?????? (Individual Knowledge)-
  ???????????????????? (Knowledge Sharing)-
  ???????????????????????? (Knowledge Creation)

23
?????????????? Mobile Office

• 5. ??????????????????????????????
  ??????????????????????????????????????????
  ?????????????????????????????????????
• 6. ??????????????????? ????????
  ??????????????????????????????????
  ?????????????????? ???????????????????????????????
  ??
• 7. ?????????? (gap) ??????????????????????

24
?????????????????????????

• Umemoto, Katsuhiro. Managing Existing
  Knowledge is not Enough Knowledg Management
  Theory and Practice in Japan Available From
  http//www.jaist.ac.jp/ks/labs/umemoto/km_e.html
  
• Nonaka, Lkujiro and Takeuchi, Hirotaka. 1995
  The Knowledge Creating Company How Japanese
  Companies Create the Dymanics of Innovation. New
  York Oxford University Press.
• Ushioda, Kunio. 2004 Aiming for the Mobile
  Frontier. Paper Presented at NTT DoCoM Company
  (headquarter) , Japan, 19 November.
• http//www.moe.go.th/main2/mobile_office/mobileo
  ffice_index.htm