Communication

1
Communication

• Lecture 18

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Communication

• Overcoming Roadblocks or Barriers to Effective
  Communication

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Roadblocks

• Stereotyping
• Halo Effect
• Filtering
• Language
• Information Overload
• Conflicting Sources
• Lack of Listening
• Lack of _____________

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Stereotyping

• A simplification of someones qualities
• An individual is identified with a group or a
  category of people

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Stereotype Examples

• Jock
• Computer Geek
• Rah-Rah

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Halo Effect

• A single trait or incident biases someones
  opinion
• Can be positive or negative halo

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Halo Effect

• Wallet

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Halo Effect

• Parking space

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Filtering

• We tend to hear what we want to hear, and to see
  what we want to see

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Language

• Jargon
• Slang
• Vernacular
• Vernacular? Thats a doiby!

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Information Overload

• So much information coming in we cant get a
  clear reading of the message

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Conflicting Sources

• (Conflicting directives)

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(No Transcript)
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Lack of Listening

• Study conducted on college students in lecture
  hall

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At any given time

• 20 were thinking about ________
• 60 were daydreaming about other topics
• Only 20 were actually listening to speaker

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(No Transcript)
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Lack of ______________

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Lack of Feedback

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International Concerns

• Translation of words
• Customs
• Gestures

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General Motors

• Chevy Nova
• In South America, the name Nova is read as the
  Spanish no va
• GM changed the name of the car to Caribe

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Ford

• Ford Pinto
• Ford changed the name to Corcel in Brazil
• Pinto was Brazilian slang for

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Coca-Cola

• In Chinese Ke-kou-ke-la
• Bite the wax tadpole
• Female horse stuffed with wax

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Coca-Cola

• Ko-kou-ko-le
• Happiness in the mouth

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Pepsi-Cola

• Come Alive with the Pepsi Generation
• Chinese Pepsi will bring your ancestors back
  from the grave

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Schweppes Tonic Water

• In Italy, the name translated to
• Schweppes Toilet Water

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T-shirts about the Pope

• A t-shirt maker in Miami printed shirts for the
  Spanish market which promoted the Popes visit.
• I saw the Pope (el Papa)
• (la papa)
• I saw the potato

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United Kingdom

• Wheat
• Corn
• Corn
• Maize
• Undergraduate Studies
• Graduate Studies

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Gestures

• Olympics in Atlanta
• Dr. Joes PhD program

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Customs

• Speaking to Asian elders
• Offering food with the Canadian and the Arab
• Waving good-bye