New Medscape - Investor Presentation

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Peter FrishaufSenior Advisor, Founder of
Medscape.com
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Mission

• The timely deliveryof clinical dataand current
  knowledgeto healthcare professionalsand
  consumers
• saving time
• saving money
• saving lives

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Our audiencePhysiciansand patients

• Physician decisions drive 85 of healthcare
  expenditures
• Consumers participation in health decisions is
  expanding
• Physician-patient relationship is the most highly
  trusted and valued

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Building an eHealthcare Leader
In the United States MedicaLogic pioneered and
leads the digital health record industry, with
more than 13 million digital patient records and
19 thousand clinical users.
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Building an eHealthcare Leader
In the United States MedicaLogic pioneered and
leads the digital health record industry, with
more than 13 million digital patient records and
19 thousand clinical users.
Medscape has been rated the 1 site among
physicians for 5 years running, with over 440,000
physicians, 1.2M allied health professionals, and
nearly 1M consumers. Approximately one-half of
these members are non-U.S.
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Building an eHealthcare Leader
In the United States MedicaLogic pioneered and
leads the digital health record industry, with
more than 13 million digital patient records and
19 thousand clinical users.
Medscape has been rated the 1 site among
physicians for 5 years running, with over 440,000
physicians, 1.2M allied health professionals, and
nearly 1M consumers. Approximately one-half of
these members are non-U.S.
CBS HealthWatch is rated by Yahoo! as the top
consumer health Web site, with 150M in media
support from the CBS partnership. This site is
also focused on a U.S. audience.
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Building an eHealthcare Leader
In the United States MedicaLogic pioneered and
leads the digital health record industry, with
more than 13 million digital patient records and
19 thousand clinical users.
Medscape has been rated the 1 site among
physicians for 5 years running, with over 440,000
physicians, 1.2M allied health professionals, and
nearly 1M consumers. Approximately one-half of
these members are non-U.S.
CBS HealthWatch is rated by Yahoo! as the top
consumer health Web site, with 150M in media
support from the CBS partnership. This site is
also focused on a U.S. audience.
Total eMed adds leadership in web-based medical
transcription.
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Integrated eHealthcare Strategy
Healthcare Partners
DigitalHealthRecord
Depth
Consumers
Physicians
Reach
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Integrated eHealthcare Strategy
Healthcare Partners
DigitalHealthRecord
Consumers
Physicians
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Personalized Platforms...all enabled by the
Digital Health Record
DigitalHealthRecord
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Physician Offerings
Healthcare Partners
Logician EMR
Practice Profiles - population-baseddecision
support
MedscapeChart Note
MedscapeTranscription
DigitalHealthRecord
MedscapeMobile
Medscape portal U.S. International
Consumers
Physicians
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Consumer Offerings
Healthcare Partners
Lifechart homemonitoring/mgmt U.S.
International
DigitalHealthRecord
AboutMyHealthpt-phys connect
CBS Healthwatchconsumer portal
Consumers
Physicians
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Healthcare Partnerships

Advertising
Sponsorship
U.S. International
eCommerce
Digital healthcarepartnerships
DigitalHealthRecord
Consumers
Physicians
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Sources of Revenue FY2000

• Advertising and sponsorship
• Pharmaceutical advertising
• CME sponsorship
• Portal sponsorship
• Subscriptions and eCommerce
• Logician ASP
• Medscape Transcription
• Medscape Chartnote
• Medscape Mobile
• Licenses and support
• Logician client-server

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Emerging Sources of Revenue FY2001 and Beyond

• Digital healthcare partnerships
• Disease management - reducing the cost of chronic
  diseases - self-insured employers, health plans
• Therapeutic partnerships - closing the treatment
  gap - pharmaceutical companies, employers, health
  plans
• Clinical research - accelerating recruitment and
  data collection - pharmaceutical companies and
  CROs
• eCommerce
• eLabs - delivering validated orders and results -
  laboratories
• eScripting - reducing medication errors -
  employers, pharmacies, PBMs
• eCME - required continuing education for
  professionals - physicians

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Medscape PortalEditorial Quality
Depth, scope and credibility are unsurpassed
Best of the Web, Forbes Interactive Money
Guide, Fall 1999 MEDSCAPE, www.medscape.com
By doctors for doctors, though the site claims to
have 500,000 non-physician readers. Depth, scope
and credibility are unsurpassed. Medicinal
Gold Mine on Web, The New York Times, August
31, 1999 Times placed Medscape at the top of its
list of seven authoritative and trusted sites
deemed the Medicinal Gold Mine on Web. These
Web sites on health rely on peer-reviewed
information and reports published in reputable
medical journals. Todays Cybercraze is Any
Web Site Devoted to Health or Maladies, The
Wall Street Journal, June 10, 1999 Medscape.com
A serious medical site, medscape.com offers
original, peer-reviewed reports as well as
journal articles organized by medical specialty.
George D. Lundberg, MDMedscape Editor in Chief,
Medscape member since 1996, former Editor of
JAMA for 17 years
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Medscape Portal Exploding Membership Growth
Over 2.4 million registered members worldwide
2,400,000

• Physicians 440,000
• Allied Health Professionals 1,200,000
• Consumers 850,000

SourceMedscape Registration Database June 30,
1999
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Medscape Portal Current Global Picture

• Today we have 2.4 million registered members
• Everyday we have 2,500 new non-U.S. members
• Everyday we have 4,500 total new members
• Everyday we get 800k to 1 million pageviews

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Medscape PortalSpecialties
Cardiology Critical/Intensive Care DiabetesEndocr
inology Gastroenterology HIV / AIDS Infectious
Diseases Internal Medicine NeurologyNeurosurgery
Oncology Orthopedics Pediatrics Primary
Care Psychiatry Mental Health Respiratory
Care Rheumatology Surgery Transplantation Urology
Womens Health Managed Care Molecular
Medicine Pharmacology Today on Medscape Med
Office Managers MedStudents Nurses Pharmacists CBS
.Healthwatch
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Medscape Portal International Opportunities

• Medscape is averaging more than 1,200 new
  international members per day.
• Medscape has over 5 years of experience producing
  unique Internet education programs targeted at
  physicians across a wide range of specialties.
• Most Trusted Online Health Content Brand George
  Lundberg, MD call to action leads to endorsement
  of new ehealth codes of ethics on the Internet

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Medscape PortalInternational Conference Coverage

• Written by staff of renowned thought leaders and
  experts
• Covers 30 unique medical specialty areas
• Comprehensive summaries integrate the
  presentations, posters, interviews and
  discussions to discuss impact of clinical
  treatment
• Scope, depth, and analysis of summaries
  differentiate Medscapes program from conference
  news reports
• CME-accredited

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Medscape PortalInternational Conference Coverage
this year...

• 186 Domestic and International Conferences and
  Events in Year 2000
• Translated conference summaries available on two
  international Medscape sites
• Japan
• Italy
• Sites to open by March 2001
• Europe UK, France, Germany, Sweden
• Latin America Brazil, Argentina, Chile
• Asia Hong Kong, Taiwan, Australia
• Middle East and South Africa

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Medscape Portal International Partnerships
Medscape Italia
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Medscape Portal International Partnerships
Medscape Japan
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Globally...
2,500 Non-US Members Join Every Day
Western Europe 280,000 ? 44.5
Asia (incl. India) 126,000? 38
Latin America 100,000? 45
Africa 22,700 ? 49
Oceania 77,000? 45
Source Medscape Registration Database Current
Membership as of 8/07/00 and increase from 01/00
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In Summary

• The Digital Health Record (not the electronic
  insurance claim)used at the point of caredrives
  physician-patient decisions that control 85 of
  health care activities
• Reachdepth combining the broad reach of our
  web portals440,000 physicians, 2.4M total
  registered userswith the depth of our clinical
  applications
• Complete range of physician devices and
  applicationsfrom no behavioral change required,
  to dramatic practice reengineering and cost
  reduction
• Ultimate value the ability to create knowledge
  from the rich clinical database that improves
  healthcare

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For more information contact
Peter Frishaufpfrishauf_at_medscapeinc.com 1 212
760-3199 Lara Vulvu_at_medscapeinc.com 1 212
760-3249 Sue Gibsonsgibson_at_medscapeinc.com 1
212 760-3180