CONTEMPORARY IMAGE OF PROFESSIONAL NURSING

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CONTEMPORARY IMAGE OF PROFESSIONAL NURSING
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Core statement according toRoyal College of
Nursing 2003

• Nursing is the use of clinical judgment in the
  provision of care to enable people to improve,
  maintain, or recover health, to cope with health
  problems, and to achieve the best possible
  quality of life, whatever their disease or
  disability, until death.

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CollegialityStandard of ANA Scope and
Standards of Practice, 2004

• Be civil
• Be ethical
• Be honest
• Be the best
• Be consistent
• Be a communicator

• Be accountable
• Be collaborative
• Be forgiving
• Be current
• Be involved
• Be a model

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Nursing Shortage Current Scenario

• Average age of nursing graduate is 33
• Average age of RN is 44
• Average age of faculty is 50
• By 2015, 50 of RNs expected to retire
• From 2006, job opportunities increased by 21

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TRENDS IN NURSING

• The Grim Reality
• Trend1 Nursing Shortage
• Trend 2 Disparities in Healthcare
• Trend 3Skyrocketing Healthcare Cost
• Trend4 Nursing Values Challenged by Managed
  Care
• The Brighter Side
• Trend5 Expansion of employment opportunities
  for Nurses
• Trend 6 Nurses role have evolved
• Trend7 Nursing and Biomedical Research

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Cont

• Trend 8 Use of atomic energy for medical
  diagnosis and treatment
• Trend9 Use of more sophisticated equipment for
  diagnosis and therapy
• Trend 10 Technology Made Nurses Life Easier
• Trend11 Advent of Space Medicine
• Trend12 Nurses involvement/ impact on politics
  and health policy
• Trend 13 Consumerism in Healthcare
• Trend14 Emergence of Complimentary and
  Alternative Medicine
• Trend15 Web-based Nursing Degrees

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Four document nurses should possess and READ

• State Nurse Practice Act
• Nursings Social Policy Statement (ANA)
• The Code of Ethics for Nurses (ANA)
• Scope and Standards of Clinical Practice (area
  specific or ANA)

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Quality of Nursing Leadership

• Leaders are perceived as knowledgeable, strong,
  risk-takers who follow a meaningful philosophy
  that is made explicit in the day-to-day
  operations of the department convey a strong
  sense of advocacy providing staff with an overall
  positive sense of support
• The nursing director and managers are
  pivotal to the success of the organization
• The nursing director is critical to the
  development of a positive nursing situation

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Organizational Structure

• The director of nursing is at the executive
  level of the organization, reporting directly to
  the chief executive officer
• Decentralized departmental structures allow
  for a sense of control over the immediate work
  environment and strong nursing involvement in the
  committee structure across departments
• With regard to staffing, quality of the
  staff is as important as the quantity

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Management Style

• Participative management style characterized by
  involvement of staff at all levels
• Participation is sought, encouraged and
  valued nursing administration is both visible
  and accessible
• Communication is a two way process with
  active listening, direct staff input and ongoing
  information about what is happening within
  nursing and the broader organization

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Professional Models of CareQuality of Care

• The model of care gives the nurse the
  responsibility and related authority for patient
  care
• Nurses are accountable for their own
  practice and are coordinators of care
• The nurses believe themselves to be providing
  high quality of nursing care to their patients
• Directors of nursing and nursing management
  are viewed as responsible for developing the
  environment where such care can flourish

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Nurses as Teachers

• Nurses place a high value on education and
  teaching by nurses, not only their own personal
  and professional growth, but they value their
  roles as teachers
• Nurses derive much satisfaction from teaching
  and it is viewed as an energizing activity
• Teaching is seen as both an expectation in
  the profession and as an opportunity to practice
  as a professional

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Orientation, inservice, continuing education,
formal education and career development

• Magnet facilities have a high emphasis on
  personnel growth and development staff
  development starts w/orientation is a strong
  influence on retention, w/ the gradual
  introduction of work viewed as important
• Access to inservice continuing education
  related to the area of practice involved is
  essential multiple opportunities exist for
  clinical advancement that is advancement that is
  competency based w/specific requirements

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Believe in Nursing

• Valuing Nursing
• Only RNs should attend nursing staff meetings
• Identify yourself
• Protect the name of Nurse
• Insist on being addressed as a professional

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Creating a New Image

• Nurses value nursing and image it daily
• Nurses take themselves seriously and dress the
  part
• Nurses recognize the value of caring, health
  promotion, health teaching, and illness care
• Nurses believe in themselves and their colleagues

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THANK YOU