LES

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LES COPAQUEtmPRODUCTION SDN BHD (LCPSB)

• Prepared by
• Norikhti Faqriah bt Azime (2008319497)
• Nur Jihan Mohd Fadzil (2009425582)

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COMPANY PROFILE

• COMPANY MANAGING DIRECTOR
• Burhanuddin Md Radzi
• COMPANY NAME
• Les' Copaque Production Sdn Bhd
• COMPANY ADDRESS
• Les' Copaque Production Sdn. Bhd. No. 1, Jalan
  Boling Padang G13/G,
• Section 13, 40100, Shah Alam, Selangor.
• DATE OF ESTABLISHMENT December 2005
• CORE BUSINESS
• Producing high quality 3D animation i.e. animated
  featured film, animated series and public
  services announcement projects with local images
  but has global appeal.

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COMPANY STRUCTURE
Training Center
Merchandising
Restaurant

• LCP ANIMATION TRAINING CENTRE Sdn. Bhd.
• A 100 wholly owned subsidiary of LCPSB.
• Incorporated in February 2008
• To provide professional training for graduates or
  individuals.
• Interested to expand their career in the Film
  Animation Industry.

• LC MERCHANDISING
• A 100 wholly owned subsidiary of LCPSB.
• Handle the production of merchandises.
• Manage the licensees in manufacturing the
  merchandises.
• Distributing a bigger range of original Upin
  Ipin products.

GENGS CORNER - A family restaurant with the
theme from your beloved characters Upin Ipin
and from Gang The Adventure Begins.
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BUSINESS MODEL
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BUSINESS MODEL
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ENGAGEMENT WITH AGENCIES GOVT

• AGENCIES
• MDeC To market our animation domestically
  globally i.e. brought LCPSB to International Film
  Festival in Cannes, France in 2009
• MIMOS Provide facilities of rendering for their
  1st film
• GOVERNMENT SUPPORT
• MOSTI Financial support from E-Content fund of
  RM 1 mil
• Malaysian Ministry Of Culture, Arts And
  Tourism-Financial support totaling RM200k for
  promotion as part of Visit Malaysia Year
  Campaign in 2008
• TV9,RTM As a media platform to promote
  animation product for general viewer.

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IT APPLICATIONS

• Use graphics and animation applications.
• Main software for 3D software Autodesk Maya.
• Supporting graphics and editing software
• Adobe After Effects
• Adobe Premiere
• Adobe Photoshop
• Adobe Auditions
• A few more minor programs

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SUCCESS STORIES

• FINANCIAL
• Return on Investmentonly after 3 years
  establishment as it took 2 years (2006-2008)
  mainly to complete the animation and for RD
  purposes.
• The movie Gang The Adventure Begins had a
  turnover of RM 6.3 million in the Malaysia box
  office-among the highest ranked movie in
  best-ticket selling
• The movie Gang The Adventure Begins recorded a
  profit of RM5 million.
• MARKET PENETRATION
• Upin Ipin the series have successfully
  penetrated Indonesia Turkey market.
• Gang The Adventure Begins has started screened
  at 2000 cinemas in India and been translated into
  Hindi language.
• Since 2009, Upin Ipin the series (Season 3 and
  onwards) have successfully aired at the Disney
  Channel Asia.

Country Channel From Remarks
Malaysia TV9 Sept 2007 Season 1 onwards
Indonesia TVRI TPI Sept 2007 Sept 2008 Season 1 only Season 2 onwards
Turkey Hilal TV Sept 2008 Season 1 2
8 Asia countries Disney Channel Nov 2009 Season 3 onwards
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SUCCESS STORIES

• AWARDS
• The first 3D animation film released in
  Malaysia, Malaysia Book of Records
• Gang The Adventure Begins Best Editing, MSC
  Malaysia Kre8tif
• Gang The Adventure Begins Best Music/Score,
  MSC Malaysia Kre8tif
• Gang The Adventure Begins Jury Special Award,
  MSC Malaysia Kre8tif
• CONTRIBUTIONS TO SMEs
• As a role model for other SME companies due to
  its effective strategic planning in producing 3D
  animation.
• Created business opportunities to retailers and
  distributors through merchandising.
• Organized more talks to attract new generation to
  explore and have better exposure in animation
  industry.

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SUCCESS STORIES

• CRITICAL SUCCESS FACTORS
• In-depth RD which encompassing all aspects
  including strategy, production and marketing.
• High concentration on the Human Capital
  Development through hands on training to all
  staff
• The MD of LCPSB, En Burhanuddin has a broad
  experience in business where he has been working
  with Petronas Carigali Sdn Bhd since 1981 and
  successfully made a turnover of RM130 million
  from RM10 million.
• More focus on quality of plot story to ensure it
  is able to convey good message to the viewers
  especially to children.

Key impediments Key impediments
2006-2008 Difficult to get sponsors in the initial stage. Limited capital to produce animation film. High risk in marketing the end products. 2009 till present Products imitation by small retailers-CD and merchandises
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COMPANY DIRECTION

• SHORT-TERM PLAN
• To continue and produce more animation series for
  Upin Ipin TV9 (Malaysia) and TPI (Indonesia).
• To produce the sequel movie for Gang The
  Adventure Begins
• LONG-TERM PLAN
• To produce new concept of animation series.
• To build a strategic alliance with other
  companies outside Malaysia.
• MOVING FORWARD
• To become the best animation company in Asia.
• To create more animation products which could
  compete at International level
• To widen the companys horizon by developing more
  talents and specialists in animation.
• To invest in more sophisticated equipments for
  better film-making quality

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LESSONS LEARNT

• In overall, we managed to gain some insights on
  how IT applications can contribute to the
  animation industry.
• Besides, we were also able to explore and have a
  better understanding on the business model of the
  first local producer which has successfully being
  recognized internationally.
• To examine the companys strategy in order to
  sustain in the industry with regard to the
  short-term plan and the long-term plan.
• Focus on the sources of revenue as well as the
  diversification of the income for the company to
  stay competitive among the competitors within the
  industry.
• Last but not least, we were also able to
  determine the critical success factors, key
  achievements as well as the key impediments being
  faced by LCPSB.

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Thank you