Getting Seen, Getting On Personal Image Branding for your Career Development

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Getting Seen, Getting OnPersonal Image Branding
for your Career Development

• Jean Sutcliffe

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Employed
Employable
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Getting what you want
Exposure 60
Appearance 30
Performance 10
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Branding
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Branding
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Your BrandAuthentic and Consistent
R E P U T A T I O N
YOUR BRAND
REACH
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Names

• Gordon Sumner
• Paul Hewson
• Reginald Kenneth Dwight
• Jessica Ellen Cornish
• Robyn Fenty

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Names

• Elizabeth Tschyrkow
• Elizabeth Cheer Co

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Identify your Talents
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Identify your Talents

• Reflect and identify 7 occasions that you recall
  high points or peak experiences. These are
  memories of times that gave you a great sense of
  pleasure or achievement. They are highly
  meaningful for you. Take them from different
  areas of your life, including your childhood,
  education, work and leisure pursuits.
• For each high point ask yourself
• Which talents was I using the most?
• How was I using them?

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Identify your Values

• Write down the names of the people you admire
  most.
• Include friends, neighbours, close or distant
  members of your family, world leaders, authors,
  artists, sports people, colleagues, fictional
  characters.
• Next to each name, write down the qualities for
  which you admire this person. You will see
  themes emerge. These qualities reflect your
  values.
• Write down your top 5 values.

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Brand Identity
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The Power of Archetypes

• The caregiver
• The creator
• The explorer
• The hero
• The innocent
• The jester
• The lover
• The magician
• The ordinary guy/girl
• The ruler
• The outlaw

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Your Contacts and Networks
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First Impressions
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Behavioural Changes
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Brand Summary

• Identify your talents
• Identify your values
• Identify your unique combination of skills and
  experience
• Decide which archetype you are going to evoke
  consistently
• Create your contact list
• Summarise what you do in 3 seconds
• Make sure that what you say and do evokes your
  main archetype
• Remain present

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Summary

• You already have a Brand.
• Its what people say about you when you are not
  in the room.
• Its not just who you know, its who knows you.
• Most people do not manage their brands YOU CAN!