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G2 Moscow

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G2 Moscow * WPP WPP * * * * * * : WPP ... – PowerPoint PPT presentation

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Title: G2 Moscow


1
G2 Moscow
2
??????????
  • WPP ????????
  • G2 Worldwide. ???????? ????? ? ?????? ????????
    ????????
  • G2 Moscow ???????? ????? ? ?????? ????????
    ????????
  • G2 Moscow ????????? ? ??????, ????? ????????????
  • ???? ????? ????????
  • ??????? ???????? ??????????/ ?????????
    ??????????, ??????????????? ?? ???????/

3
WPP ????????
4
WPP ???????
  • Grey Worldwide ?????? ? ?????? ????????
    ?????????????? ???????? WPP Group
  • WPP ?????? ? ???? ?? ???????? ?????? ????????
    ???????????????? ?????
  • 70,000 ???????????, 1,400 ?????? ? 106 ??????? ??
    ????? ????
  • ?????? ????????? ???????? ????? 330 ???????? ??
    ?????? ??????-500 ? ????? 50 ???????? ??
    ?????? ??????-100
  • ?? ??????? ?????????? ? ???????????? ????????
    ???? ???????? ????????????? ?????????? ????? 13
    ??????????. 33 ????? ? FTSE 100, 8-?? ? FT Top
    UK ????? 13 ??????????, 8-?? ????? ??
    ????????????? ????? Top UK ???????? ?? ???????
    ?????????? ?????
  • ?????? ???????? ????????? ?????? ?????????
    ??????? ?????? ? ?????? ??????

5
WPP ???????
6
G2 ?????????? ???? ????????? ??????86 ?????
153 ?????? 465 ?????? 13,507 ???????????
??????, ??????? ?????? ? ?????? ??????? ??????? ??
???????? ???????? ???????? ???????? ???? ???????
?????????? ????? ?????? ??????? ????????? ???????
???????? ???? ?????? ??????? ???????? ??????? ????
?? ????????? ????? ?????? ????? ????? ?????????? ?
????????
??????? ????????? ???????? ?????? ???? ???????? ??
??? ???? ????????????? ?????????? ??????? ???
????????? ????????? ???????? ?????? ??????? ??????
??? ?????? ???? ?????? ???? ???????? ?
?????? ??? ??????? ?????????
????????- ????????????? ?-? ????????? ????????? ??
??? ??????? ????? ????????? ?????? ??????? ??????
?? ????? ???????? ???????? ????????? ???????? ????
? ????? ??? ????? ??????? ??????? ???????
??????? ??????? ?????????? ??????? ???????? ??????
?????????? ??????? ?????? ??????????
?????? ????????? ?????????? ???????? ?????
?????? ??????? ?????? ????????? ?????? ??????? ???
?????????????? ?????????? ????????? ????????
7
G2 Worldwide ???????? ????? ? ?????? ????????
????????
8
G2 Worldwide ???
??????? ?????????, ???????? ????? ????????
???????? ?????????? ???? , ????????? ?? ?????
???????????? ???????, ???????????? ??????
???????? ??????????? ????????????? ??????????
???????
9
???? ????
????????? ????? ????????? ??????? ?????? ????????
???????? ???? ???? ?????????? ????? ??????????? ??
??????? ???????
???????? ???? ?????? ?????? ????? ?????? ?????? ??
??? ????? ????????? ??????? ?????? ?????
??????? ?????? ?????????? ?????? ??? ??????? ???
???? ??? ????????? ????????
?????? ?????? ??????? Dhaka ???
???? ???????? ?????? ????? ?????? ???????? ??????
??? ???? ???? ????? ???????? ?????? ?????? ?????
?????? ?????? ????? ???? ??? ???? ?????? ????????
??? ?????
10
??? ?? ?????? ?????????? ??????????? ??????
?????? ????????? ???????? ? ?????? ??????????????
?????????? ?????? ????????? ?????????????
????????? ????????????? ?????????
11
? ??? ?? ???????????? ?? ????? ????
12
?????? ?? ?????????? ??????????????,
??????????????? ? ?????????? ??????????
  • ???? ???????? ????????
  • ??????????????? ?????????? ?????????
  • ?????????????? ?????????
  • ?????? ??????????
  • ???????? ????????? ???????
  • ???? ? ?????? ???? ??????
  • ?????????? ???????????????
  • ?????????? ?? ?????????

??????????????? ?????????? ?????????
?????????? ???????????????? ???????? ???
???????? ? ????? ?????
???????????? ? ????????????
???????? ? ??????
???? ?????? ? ?????????
????????????? ? ?????? ?????????
?????? ?????????
????? ????????
?????????? ????
13
G2 Moscow???????? ????? ? ???????? ???????
14
??? ???
  • G2 Worldwide ????????? ? 2000
  • G2 Moscow ????????? ? ??????? 2001
  • ????? 160 ??????????? ? G2 ? Moscow
  • ?????? ? ?????? WPP ? Grey Global Group
  • 65 ?????? ???????? ? ????, ??????? 3000
    ???????????

15
???????
  • 4-?? ?????????? ????????? ??????????? ? ???????
    ??????????, ?????? 2005.
  • G2 Moscow ??????, ????????? ????
  • Visa ???????, ?????? ????
  • Visa Olympic ????? - ??????, ??????
    ??????????? ?????? "
  • Visa Olympic ????? ???????, ??????
    ??????????? ??????
  • VisaFest ??????????? ???? ? ????????? ??????
    ??????????????? ????????
  • ?????????? ???????? 2005
  • KENT DIA ?????? ??????????????? ????????
  • ?????????? ???????? 2006, ?????????
  • ?????? ?????? ?????? ??????? Vogue AROMA
  • ?????? ????????????? ???????? Kent ???????
    ??????????? ?????????!
  • ?????? ????????? ?????????? ?????? ???????
    ???????? Kent
  • ?????????? ????????, ?????????
  • ????????? ?????????? ???????? Kent
  • ????????? ???????? ??????? 2007 - ?????????
  • Kent ???????

16
G2 Moscow ????? ??? ?????? ??????? ????
17
???????? ???????
  • British American Tobacco
  • Dunhill
  • Kent
  • Yava Gold
  • Captain Black
  • Lucky Strike
  • Horeca Trade AOR
  • Coca-Cola
  • VISA International
  • PG
  • Gillette
  • Sara Lee

18
????????? ????????, ????? ???????????? ? ??????
19
??? ?? ??? ?????????
  • IDEAS THAT MAKE A DIFFERENCE
  • ????, ??????? ?????? ???
  • PERFECTLY EXECUTED
  • ? ???????? ??????????
  • ?????????? ? ?????????? ??????????,
    ????????????????? ????????? ? ??????, ?????? ?
    ?????????? ???????????? ????? ??? ??????
    ???????????? ? ???????? ??????????.

20
????, ??????? ?????? ???
  • ???? ?????? ???
    ???????? ??????????

????? ???? ??????????? ?????????
?????? ???????????? ?????? ????????? ????????/ ???
?????????? ?????? ????????? ?????
????????? ????????? CRM
????????? ???????????? ?????????? ?????? ???????
??????? ???????? ??????? ?????? ???????????
????/????????
??????? ???????? ? ??????? ???????????? ???? ??
????? ??????? ???????? ?????? ?????????? 3-?
??? ????????????? ?????????? ?????? ???????
??????? ? ????? ??????????? ????????????
21
G2 Moscow ???????? ??????
  • ?????????????? ???????????? ? DNA ??????
  • ???????? ?????? ? ?????????? ????????
  • ?????????????? TTL ????????
  • ???????? ??????????????? ????????????
  • ??????? (ATL BTL )
  • ?????? ?????????
  • ???????? ? ?????? ????????? ????????, ???????? ?
    ?????
  • ?????????? ????????????? ? POS
  • ??????????? ???????????
  • CRM, ???? ? ????????? ??????
  • ???????? ????????????? ?????????
  • ??????? ??? ????????? ???????, ?? ???????
    ???????????????? ??????????? ?? ???????
  • ?????????, ???????????? ?? ?????????? ??????
    ??????
  • ???????? ?????????

22
??? ?? ????? ???????? ??????
  • ? ??? ???? ?????? ??????? ?????? ? ?????????
  • ????????? ??? ????????? ??? ????????? ???
    ???????
  • ?????????? ??????? ???? ??????????
    ?????? ???????????
  • ??????? ????????? ???????
    ?TL-????????? ???????

????????????? TTL ???????
????????? ??? ????? 360 º ???????
????????? ??? ????? 360 º ???????
23
??? ?? ?????????
  • ?????? ????? ???????? ??????????
  • ?????????? ? ?????????? ??????? ??????
  • ONE 2 ONE HORECA
    PR
  • ???????? ?????????? ??????? ??? ?????????
    ????????????-?????????

24
??????? ?????? ??????? G2
???? ???????? ??????????? ????????
??? ?????? ?????? ?-? ???
????? ???????? ?????????? ?-?
????????? ??????????? ?????????? ?-?
???? ?????????? ?-? ??????-?????
????? ????????? ?-? ????????
??????? ?????? ??????? ?????????????,
??????????????, ?????????? ?????????? gt
???????????? ????????? ??????? ??? ???????,
????????? ????? ?????????, ??????????
??????????? ???????????
25
?????????? ??????? ???????
??????? ??????? ?????????
????? ??????? ????? ??????
???????? ??? ???????????? ?????? ???????
?????? ?????? ??????-?????
????? ??????? ???
???? ???????-??????? PR ????????
????? ????????? Horeca ????????
??????? ??? ?-? ?? ?????? ? ????????
?????????? ??????? ??????? ???????????? ??????,
??????????, ???????, ????????????
????????????? gt ???????????? ??????????? ?????
?????????, ?????????? ???????, ?????? ?? ???????
??????
26
6 ?????? ?????? G2 Moscow
  1. ?? ???????????? ????????? ? ??????, ??????? ?????
    ????????????? ?????????????????? ????
    ???????????? ?? ???? ??????? (TTL), ??? ???
    ??????????? ????? ???????????? ????????? ??????
    ?????????
  2. ?? ????????????? ????????????? ?????????? ??????
    , ????? ???? ?? ????. ?? ??????? ???? ??????
    ??????????? ?????? ?????, ????? ???? ???????????
    ????????? ????????
  3. ?? ???????? ??????? ??????? ???????????????
    ????????????
  4. ?? ??? ???????? ??????? ??????????? ?????????,
    ?????? ??????? ? ?????? ???
  5. G2 ????????? ?? ?????? ????????? ?????? ?????? ?
    ??????
  6. ????? ? ??????? ????? ???????? ??????? ?
    ???????? ????? ??????

27
????? ???????? ?????????
28
???? ????? ????????
  • Group M ????? ????????
  • Mediaedgecia
  • MediaCom
  • Maxus
  • MindShare
  • ???????????? ? ?????? ???? ?????? ?? ?????
    ?????????????, ????????????, ?????? (????????
    ?????????? ???????) ? ??????.

29
  • ???????!
  • www.g2moscow.ru
  • ????, ??????? ?????? ???!
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