Agenda

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(No Transcript)
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Agenda
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PEPSICO BACKGROUND

• An international beverage, snack, and food
  company.
• Operation in many counties.
• North America
• Mexico
• United Kingdom and more.
• The chief executive of PepsiCo is Indra
  Krishnamurthy Nooyi

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CALBEE BACKGROUND

• A major Japanese snack food maker.
• Established in 1949
• Calbees snacks are hugely popular in Asia.
• Calbees headquarters is located in the
  Marunouchi Trust Tower Main in Tokyo.
• Yasuo Nakata is the CEO of Calbee.

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Motive of Partners
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Samples of Frito-Lay Japan
Caramel Macchiatto and Green tea Latte Crisp,
its also called Caffeine snacks.
Strawbeery Cheetos
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Whats for Stakeholders?

• Revenues
• Generates annual revenues for shareholders. Plus,
  Several qualities shared by both PepsiCo and
  Calbee lead to their mutual achievement

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Structure of Alliance

• In 2009
• PepsiCo and Calbee decided to join together and
  announced is strategic one where in both
  companies will jointly produce and sell a wide
  range of snack food products in Japan market.

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Type of alliance

• Strategic Alliances for Product Development
• Two companies will collaborate to develop their
  products by using advance technology in order to
  meet and satisfy consumers needs.
• Strategic Alliances for Distribution
• Both parties gain benefits, Calbee has good
  distribution channel that can bring products of
  PepsiCo which is Frito-Lays to sell in Japan
  market where PepsiCo cannot access alone.

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Problem and latest situation

• Government and regulations
• Trade commission
• When the companies want to form an alliance,
  there will be an agency set up by the national
  government to prevent from an unfair competition
  practices which might occur from the alliance of
  the two big companies.
• Current situation
• Both parties are still waiting for the government
  approval, and they cannot continue this alliance

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Key Success Factors
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Key Success Factors
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Lesson Learnt From Alliance

• Need to consider many factors before entering to
  a market, especially Japan market.

Government
Regulations
Trends
Environment
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Thank You