Africa Leadership Academy

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Africa Leadership Academy
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The Concept
African Leadership Academy a private high
school (ages 12-18) with the aim of preparing a
multi-national student body for university study
at the worlds best colleges and universities.
Ultimately, we see graduates from this school
ascending to become prominent business and
political leaders across the African continent,
enhancing the reputation of the school, and
driving increased demand for the school

• Key elements of our offering
•  
• Strong college preparation program
• In-depth relationships with admissions offices at
  worlds top colleges and universities
• Leadership development program
• Entrepreneurial Development Program
• Extensive use of technology
• Diverse Student Body
• Location in Cape Town, South Africa

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Environmental trends-Africa
Strong demand for high-quality, intl secondary
education
Source World Bank/IFC, UNESCO, Team research
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University Preparatory System

• Academic Preparation
• Rigorous academic preparation for entry into top
  universities around the world
• International Baccalaureate program
• Guidance Counseling
• Test preparation
• Assistance with college applications and essays

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Relationships with Universities

• Knowledge bank of national and foreign college
  application processes
• Build Relationships with university admissions
  offices
• Host college information nights and tours
• Publications

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Leadership Development Program

• African Leadership Academy will have a 5-Star
  Leadership Development Program. The 5 points on
  the star include
• Speaker Series Program We will invite well-known
  leaders from the public, social, and private
  sectors in Africa to speak to our students.
• Public Service Projects In order to graduate
  every student will be expected to complete a
  public service project that demonstrates
  leadership, entrepreneurial thinking, and a
  meaningful contribution to the community.
• French/English Languages The school will have a
  strong emphasis on mastery of both French and
  English so that students are well prepared to
  play leadership roles in countries throughout
  Africa.
• History Program The goal is to engage students
  in what will be a life-long commitment to
  improving the quality of life in Africa by
  understanding the mistakes of the past.
• Alumni Program The program will also maintain an
  on-going relationship with students after they
  leave for universities, to ensure that they
  receive the support they need.

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Entrepreneurial Development Program

• This program aims to inspire our students to
  become entrepreneurs while creating a revenue
  cycle that begins at the school and extends into
  the alumni network.
• Business and Entrepreneurial Classes
• Annual Senior Class Business Plan competition
  with a cash award.
• Student-run entrepreneurial ventures (e.g.
  bookstore, restaurants, and projects like plays,
  musical performances.)

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State of the Art Technology

• Internet and intranet to support internal and
  external communication  
• School Website, Local Area and Wireless Network
• Technology-enhanced classrooms
• Online classes and videoconferencing that will
  allow students to interact with their peers and
  leaders around the world
• Multimedia Language Labs
• Science laboratories
• Communication Labs that support media creation
  (newspaper, yearbook, radio programs, television,
  video)
• Design Studios (graphic design, architectural
  computer-assisted drawing, machine shop, software
  compilation.)

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Market Size
Preliminary

• Top Down Estimate
• Assuming 200,000 families in Africa earn
  gt80,000/yr, and they send 1 child (out of 4)
  to private school, our high end market size
  estimate
• 2 billion

• Bottom Up Estimate
• Given that 30,000 students are currently
  enrolled in high-end private schools and assuming
  a waitlist factor of 2 , our bottom end market
  size estimate
• 600 million

0.1 of all families in Africa Assumed
cut-off point for affording a 10,000/yr
school Source Websites of various private
schools, team estimates
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Growth Characteristics
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Competitive Landscape
Elite Private Schools American Schools Public Schools
Limited Supply Focus on British and French education Systems Few with Formal Guidance Counseling System Strong focus on American nationals Academic preparation for American and International universities Limited number offer a competitive college preparatory program Unfamiliar with foreign universities admissions policies Under-funded
Ghana International School British Education System 50 Countries represented 1120 Students American School in Zambia International Baccalaureate Prince Edward School, Nigeria British Education System Govt funded boys school 1200 Students
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Primary Customer

• Secondary School-Aged Children
• Goal Student Representation from all 52
  countries in Africa
• Parents Primary Decision Makers

Kenya
Nigeria Ghana Ivory Coast
Botswana South Africa
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Student Body Composition
Market Segment Percentage of Students Number of Students Source of Fees Anticipated Annual Revenue
Wealthy Africans 60 600 Self 6 million
Wealthy Africans Living Abroad 5-10 50-100 Self .5- 1 million
Employees of Multi-National Companies 10 100 Company 1 million
Diplomats Living in South Africa 5 50 Government .5 million
Low Socio-Economic Status Africans 15-20 150-200 Donors 1.5-2 million
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Secondary Customer

• Colleges and Universities
• Academically well-prepared students
• Low representation of African nationals in US
  universities
• One-stop shop for top African talent

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Market Research Plan
Target
Time Line

Area of Work
Jan. 23
Jan. 30
Feb. 6
Feb. 13
Feb. 20
Feb. 27
Mar. 5
5 20 3

• Create Interview Tool
• Conduct Expert Interviews
• Current and former principals of private African
  schools
• Former teacher in 3 private African schools
• Conduct Secondary Research
• Size of market
• Competition
• Demand from Universities
• Assess Customer Demand
• Prospective parents in South Africa,
• Assess Donor Demand
• Rockeller Foundation
• Carnegie Foundation
• IFC

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Economics of ALA
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Risks and Plan to Mitigate
Risk..
Plan..

• Recruit principal and initial teachers from most
  prestigious schools in Africa
• Aggressive marketing to differentiate school from
  competitors
• Location of school in South Africa will minimize
  regulatory risk
• Leverage network of contacts within
  development-minded
• Highlight schools long-term impact on economic
  development

• Parents will be reluctant to enroll their
  children in a new school that lacks a reputation
• Parents will not value special elements of
  schools curriculum
• Regulatory risk (e.g. caps on fees)
• Venture will unable to raise sufficient funding
• Backlash against for-profit school