Presentation by:

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Instructional Design The Great Profession You
Never Heard Of!

• Presentation by
• Dr. Robert Reiser
• Distinguished University Teaching Professor
• Instructional Systems Program
• Associate Dean for Research
• College of Education
• Florida State University

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That was a Really Bad Course!
Think of a high school or college course you
previously took that you were unhappy with.    
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• Which of the following was the biggest problem
  with the course?
• The textbook was boring and/or hard to understand
• The instructor was boring and/or unorganized
• I didnt know what I was expected to learn
• The tests didnt cover what we discussed in class
• Something else (briefly describe it)
•  

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• Instructional designers design instructional
  materials so that these problems are eliminated!
• The textbook was boring and/or hard to understand
• The instructor was boring and/or unorganized
• I didnt know what I was expected to learn
• The tests didnt cover what we discussed in class
• Something else (briefly describe it)
•  
•  

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What Type of Work Instructional Designers Do?

• Instructional Designers design instructional
  materials and use various media (computers,
  Internet, DVDs, CDs, etc.) in order to
• - improve the quality of instruction
• - help people learn more
• - help people perform their jobs better
• How do instructional designers do this?
• people learn and perform better on their jobs

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Steps in Inst. Design Process Example
Identify the Problem Customers unhappy with Cable Co Service Reps
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Steps in Inst. Design Process Example
Identify the Problem Customers unhappy with Cable Co Service Reps
Identify the Cause Service Reps sound like they are reading a script
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Steps in Inst. Design Process Example
Identify the Problem Customers unhappy with Cable Co Service Reps
Identify the Cause Service Reps sound like they are reading a script
Design Potential Solution Create program to teach Reps good service methods
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Steps in Inst. Design Process Example
Identify the Problem Customers unhappy with Cable Co Service Reps
Identify the Cause Service Reps sound like they are reading a script
Design Potential Solution Create program to teach Reps good service methods
Conduct a Pilot Test Try program with a few Reps, see if they do a better job
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Steps in Inst. Design Process Example
Identify the Problem Customers unhappy with Cable Co Service Reps
Identify the Cause Service Reps sound like they are reading a script
Design Potential Solution Create program to teach Reps good service methods
Conduct a Pilot Test Try program with a few Reps, see if they do a better job
Revise Conduct 2nd Pilot Test Revise weak portions of program, try out again
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Who Do Instructional Designers Work For?

• people learn and perform better on their jobs

• Instructional Designers work for a variety of
  types
• of organizations
• Colleges and Universities
• FSU, TCC, Emory, Broward College, Nova
• Large Corporations
• IBM, ATT, Microsoft, GE
• Large and Small Consulting Firms
• Accenture, Iansiti Performance Group

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Who Do Instructional Designers Work For?

• Health Care Organizations
• U.S. Dept. of Health, Centers for Disease
  Control
• Government Agencies
• Federal (e.g., Treasury Department)
• State Agencies (Dept. of Highway and Safety)
• The Military (as civilian or military
  employees)
• Army, Navy, Coast Guard, Air Force

• people learn and perform better on their jobs

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What are some of the benefits of working asan
Instructional Designer?

• Good Job Opportunities
• Good Salaries
• Low Stress and High Job Satisfaction
• Good Job Locations

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Why Choose the FSU Instructional Systems
(Design) Program?

• Ranked 1 or 2 in the field
• Identified as best program for preparing students
  for careers in business/industry
• Faculty wrote the top two books in the field!!
• Get degree on campus or online!

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Instructional Systems Masters Degree
ProgramWhat Does It Take to Get a Degree?

• 36 credit hour program
• Typically completed in 3 semesters internship
• Internship is often with potential employers
• No thesis
• Final project prepare professional portfolio

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Instructional Systems Masters Degree
ProgramWhat Does it Take to be Admitted?

• Admissions requirements
• Bachelor's degree (in any area)
• 144 or higher on Quantitative GRE
• 153 or higher on Verbal GRE
• 3.0 GPA (last two years)
• Strong letters of recommendation
• Statement of purpose

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Instructional Systems Masters Degree
ProgramWhere Can You Get More Information?

• Contact Mary Kate McKee (644-8792)
• mmckee_at_campus.fsu.edu

• Visit Instructional Systems Website
• insys.fsu.edu