Target Audience

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Target Audience
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Abduction

• Our target audience for Abduction was males
  aged 16 -25 interested in crime and thriller
  dramas. This meant we could apply more advanced
  conventions to our drama, as with an older
  audience, comes a more mature mind. It was
  because of this that we could add intellectual
  substance to our radio drama. We met the needs of
  our target audience by giving them excitement
  (What did George do that imprisoned Michael?) and
  uncertainty (Who was shot at the end, if
  anyone?). These are just a few things that our
  target audience would want in a drama. I think
  the only problems we would have had with
  regulation would have been the light swearing,
  the violent content and the police car sirens.
  This would place our radio drama at a certificate
  close to our target audience.

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Pembroke Gardens

• Our main target audience consisted of Women, aged
  35-55, C1C2DE, who would generally listen to
  Radio 7 (Radio 4extra). The choice of T.A.
  influenced the development of the script writing,
  the content and the timing that it aired. We
  decided that we wanted mass appeal and deal with
  an important issue that needs a raising of
  awareness, yet in a way that would still be able
  to be played before the watershed graphic and
  real, yet not too full-on. In some respects our
  radio drama episode would be a poor example of
  the overall series as it was the finale of an
  ongoing plot arc, not every episode would be like
  that our aim was to present something that would
  be able to aired at a time when the audience
  would be on their way home from work, and much as
  with television soaps, provide a sense of
  escapism to help them wind down and detach from a
  busy day. The main regulation issue we would have
  faced was due to the time of air, some of the
  language that was used may be deemed
  inappropriate had it been taken out of context,
  i.e. the use of slut. The narrative may also
  have been seen as being too raw to air before
  watershed or on the BBC.

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Lisa West Music magazine

• My aim was to target a section of the market that
  had not already been targeted by a music
  magazine. Therefore I came up with the genre
  underground alternative. This is a genre that has
  not been included in any music magazines before
  so it was a challenge. However, the conventions I
  used in my magazine met my audiences wants as it
  was extremely bright and colourful and fun to
  read, which reflects this type of genre. I did a
  survey to see what kind of people would read my
  magazine and my results were mainly both males
  and females aged 17-25. This is exactly the
  audience I was aiming for.

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Lorraines music magazine
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POSSESSION

• Our target audience was teenagers between the
  age of sixteen and nineteen. They influenced the
  writing of our drama because we originally wanted
  to do a straight up horror story. But to appeal
  to our target audience more, we added in elements
  of teen dramas and more social situations. It
  worked well combined with the horror elements. We
  met our audiences needs by providing a drama that
  entertained with the horror elements but also a
  drama that they could easily relate to. This was
  our attempt at appealing to our target audience
  on two levels.

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Jack Parker Music MagazineCover/Contents/Feature

• My target audience was of the same age as the
  radio drama I was a part of. This is because I
  found it easier to appeal to my own age group. At
  the same time as appealing to a specific age
  group however, I had to appeal to a certain
  musical taste within said age group.