Effective Networking

1
Making the Connection

• Effective Networking
• For
• Building your Business

2
Connectors

• Malcolm Gladwell- The Tipping Point
• Paul Revere vs William Dawes
• Some people are natural connectors
• The study of psychologist Stanley Milgram

3
Six Degrees of Separation

• We are less than 6 people away from who we want
  to meet.
• It is not who you know, it is who the connector
  knows
• How I sold.everything!

4
Milgrams findings

• Of the 24 letters that reached the correct
  person- came to their home- sixteen were
  delivered by the same person..
• In the end over half that were delivered to the
  correct recipient at either home or office were
  delivered by 3 people and followed similar
  patterns

5
Many Many Little Worlds
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How does orange 6 get a message to yellow 3? How
does red 2 get a message to blue 6
6
Making Connections

• Making connections begins long before you want to
  do business
• Learn about who people really are.
• Ask questions..
• Everyone can learn the art of making good
  connections- you just need to get to know lots of
  people

7
Who we connect with

• 88 of people connect with others who live in the
  same proximity as we do- proximity overpowers
  similarities
• Attitudes are important, however, we gravitate
  towards people who share similar activities
• We associate with the people who occupy the same
  small physical spaces we do!

8
Take the test

• Are you a connector??

9
Networking Groups

• There are clubs that exist for the sole purpose
  of giving and getting referrals
• Different styles of groups
• The cost in dollars and sense!

10
Other Arenas

• Networking is not limited from 9 5
• Other events
• Sports, hobbies, trade shows
• Over the fence

11
Networking On-line

• Websites
• Groups
• Chat rooms
• Web rings
• Directories

12
Why Network?

• People buy from people build relationships, as
  many as you can
• Become the go-to person
• You are able to see trends, needs, and develop
  sense of other business needs
• Develop a support group

13
Forming Alliances

• Forming alliances with similar businesses
  increases your success rates
• Increases your contact base
• Gives you spill-over business

14
Be the Link

• The more people you can link up with in different
  groups, the more valuable you become to all the
  groups
• Being the link, keeps you on everyones mind

15
You dont Network to Get Work!

• It really is all about building relationships
• You are in this to help others

16
It is all about what you give

• People remember when you give them business or
  refer a good client
• Linking people keeps you connected
• Givers do gain

17
Events Where to look

• News- local or business news
• Chambers of Commerce
• Web
• Trade shows, sports events volunteer
  opportunities- service groups