Cultural Conflicts

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Cultural Conflicts Industrial Opportunity
when East meets West

• 
  - Represented by Mr Cheng Ge

Ambassador of Imperial College to Industries in
China

Rectors Ambassador of Imperial College London
Industrial Plenipotentiary Representative of
Imperial College London
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Cultural Conflicts
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Cultural Conflicts

• My personal experience as Personnel Director of a
  Young Enterprise
• Multicultural Team
• Different ways of thinking across broad spectrum
  of cultures
• Existence of difference between Oriental(Eastern)
  and Western
• Different historical backgrounds and cultural
  traditions
• Cross-border cultural communication exists in
  various forms
• Appears mainly in three ways in industry
• Humans and nature
• Individual and groups
• Business philosophy and management methods

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Oriental Enterprise Culture

•  Common ground Market Oriented
• Social responsibilities
• National identity
• Orientals
• Human beings are in accordance with Harmony
• (????)
• Kept for more than 2000 years
• Difficult to sever the umbilical cord of history
• Distinctive Oriental Enterprising cultures
• Seeking the same psychological stresses
• Centralized management system
• Recognition of the importance of the human spirit
• Advocate to form a warm and harmonious family
  atmosphere
• Emphasizing the organization's overall control
• Good at using vague and subtle managerial art

5
Western Enterprising culture

• Distinctive Western Enterprising Culture
• Emphasize results
• Pay attention to efficiency, quality, technology
  and other physical elements
• Encourage personal struggle, heroism and
  individualism
• Encourage innovative 
• Strong sense on rules

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Enterprising Culture Comparison

• Comparison for ways of thinking
• Oriental - comprehensive
• Western - analytical
• Example
• Major differences
• Collectivism vs individuation
• Interpersonal relationship vs scientific thought
• Ethical-based vs legislation based
• Correct guidance vs strict precautions
• Attitudes to working place

7
Chinese Industrial Definition Structure

• Different definition for industry
• Translation of Industry
• Industry in Chinese is much broader
• Ciscos example
• Three main different types of companies
• Localised foreign companies (LFC)
• State-Owned Utility (SOU)
• Private Owned Public limited company (POPLC)

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Comparison between LFC and SOU

• Comparison between LFC and SOU
• Many significant differences in many aspects
• Appreciated different values
• Particular aspect interview
• Smart, energetic and creative vs corporate
  loyalty, political progress
• Own thought vs obey superiors
• Friends vs children
• Expected different answers for same question

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Comparison between SOU and POPLC

• Comparison between SOU and POPLC
• Appreciated same value
• Different running philosophy
• Be responsible for other people vs be responsible
  for individual matters
• Responsible for high end vs responsible for both
  high and low end
• Single function-based position vs
  across-functional position
• Personal experiences
• State Grid of China Thermal Power Plant
  Bureaucratic hierarchy
• AREVA RD CTC Eager to learn cultures
• Wiscom System Ltd Co., Construct system to
  allow them to keep brilliant people for tomorrow

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Industrial Opportunity
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Industrial Opportunity

• Economic Power of China
• Second largest economy
• Restructuring of global economy
• International mergers and acquisitions
• Accelerated Urbanization
• Domestic consumer demands expansion
• Technology and industrialization
• Imperial College
• Long term sustainable relationship
• Highly beneficial
• Students enhance profile in Far East
• Involves in new technologies
• Valuable working experiences

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Why take Internship at China ?
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How is our qualification being weighted in China?

• Cultural and Education Section of British
  Embassys (in China) Survey
• 3,291 returnees participated
• over 40 ?? who graduated last year choose to
  go back to China
• 74 achieved employment within three months 
• 60 of the returnees has no work experience
• 35 of the returnees only have undergraduate
  qualification
• 41 of the returnees has been located in the
  3000-5000 salary range
• Students with work experiences were located in
  the 5000-8000 salary range
• Personal humble opinions
• Worth to have a 2-3 years working experiences in
  UK
• Then decides later

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UK Employment Climate

• Graduate unemployment reach highest point over a
  decade
• Graduate unemployment reached its highest level
  since 1995
• Graduate unemployment had risen faster - from
  10.6 to 20 - than unemployment for the UK as a
  whole (5.2 to a high of 7.9).
• Average starting salaries -- 25,000
• Exceptionally hostile jobs market
• Current average is 69 applicants for a job
• Only 28 applicants for a job in 2006
• PSW Cancellation
• Cancellation of Post Study Work Visa
• No longer have opportunity to find a job after
  graduation

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UK Employment Climate Continue

• Positive news
• Picture may be improving
• 8.9 annual increase in graduate jobs
• Further 3.8 increase for this year
• How to make ourselves outstanding?
• Great A-Level results Inflated
• 21 or above results Basic requirements
• Multi-cultural understanding
• Internship experiences

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Benefits of taking Chinese Internship

• Broad picture
• Growing demand for electrical and electronic
  products
• Students perspective
• Get involved in advanced technology industries to
  a far greater level
• State Grid of China
• Huaneng Jinling Power Generation Plc
• Much useful experience
• Long-term benefits
• More competitive and ambitious
• Reduce the reversal cultural shock
• Build up a connection with China
• Enhance our chances to get a job anywhere in the
  world

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Partners
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AREVA CTC RD (Alstom CTC RD)

• Broad Views
• Over 90 Manufacturing and engineering sites
  worldwide, covers 4 main businesses Products,
  Systems, Automation, Service
• Strong Positions in key markets and fast-growing
  technologies includes network management, GIS,
  HVDC Disconnectors etc
• AREVA CTC (Alstom CTC) offers
• 2500RMB/Month
• Cover expenses for lunch
• 2-4 technical positions available (21 or above)
  in RD
• 3rd year students only

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Energy our core business
Fuel fabrication
Renewable energies
Reactors
Chemistry
Recycling MOX fuelfabrication
Mining
Used fuel treatment
Services
Transmission
OTHER SOURCESOF ELECTRIC POWER
Distribution
Front End Division
Reactors and ServicesDivision
Back End Division
Transmission DistributionDivision
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AREVA a recognized leader

• World leader in energy business
• No. 1 in the entire nuclear cycle
• One of the top three players in power
  transmission and distribution
• Mission of the Group
• Innovate to contribute to ever safer, cleaner and
  economicalCO2-free power generation and
  electricity transmissionand distribution
• 2008 sales Over 13.1B
• 75,000 employees

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PRODUCTS
SYSTEMS
AUTOMATION
SERVICE

• Network Consulting
• Erection Commissioning
• Maintenance Repair Retrofit
• Spare Parts
• Training and Expertise
• Customer Solutions
• Asset Care
• 40 service centers

• Turnkey Transmission Projects
• Turnkey Distribution Projects
• Power Electronics
• 29 sites in 26 countries

• HV Switchgear
• Power and Distribution Transformers
• Measurement Transformers
• MV Switchgear
• 54 sites in 25 countries

• Products
• Systems
• Support
• 3 competence centers
• 7 product assembly sites
• 18 engineering centers

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Complete TD solutions
Products
Circuit Breakers
Generator Circuit Breakers
Gas-Insulated Substations
Instrument Transformers
Power Transformers
Disconnectors
Primary Distribution
Secondary Distribution
Distribution Transformers
Systems
Substations
Power Electronics
Power Distribution
Automation
Automation Support
Automation Products
Automation Systems
Service
Maintenance Repair
Total Asset Care
Erection Commissioning
Retrofit
Spare Parts
Training Network Consulting
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Alstom Power Present in all markets
Gas
Coal
Oil
Hydro
Wind
Nuclear (Conventional ilot)
Biomass
Geothermy
Solar

• Technologies adapted to all major energy sources

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Transport Technologically leading products
Integrated control centres Global monitoring of
complex transport systems
ERTMS Revolution in  interoperable  drive
systems
AGV (350 km/h) Fourth generation very high speed
train
APS Tram powered from ground-level
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Alstom Group Key Figures

• Sales 19.7 billion (over 23.2 billion with
  Alstom Grid)
• 96,000 employees (with Alstom Grid)
• Over 150 industrial sites and RD centres
  worldwide
• Alstom is engaged in major infrastructure
  projects worldwide. It is listed on the French
  stock exchange and is part of the CAC40 index of
  top French companies.

31 March, 2010
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Alstom Grid Key Figures
New growth potential for the Group

• Among the Top 3 in electrical Transmission with a
  12.5 global market share
• 20,000 employees
• 3.5 billion sales in 2009
• Over 90 manufacturing and engineering sites
  worldwide
• 4 main businesses Products, Systems, Automation,
  Service
• Strong positions in key markets and fast-growing
• technologies (Network Management, GIS, HVDC,
  Disconnectors, Instrument Transformers)

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Carestream Health Ltd (Onex)

• Broad views
• Formerly known as the China Medical Group of
  Eastern Kodak company in Greater China
• Subsidiary company of Onex Ltd (Fortune 500)
• One of the worlds largest medical imaging and
  information technology company
• One of every two Computed Radiography was based
  on company technology
• 8,100 employees, over 150 Countries with more
  than 1,000 patents
• 90 of products in the global functioning of
  medical institutions
• Two major RD centres, one in America and the
  other in Shanghai
• Carestream Health Ltd offers
• 3 technical positions available (55 or above)
• 2400RMB/Month

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????ONEX???????
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3.8B
??????????????? 737, 747, 767, 777 and 787
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Who We Are Product Portfolios
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7 Sales Regions Rev261Mio Employee800(250) 2
Factories 1 RD Centre 1 TIC 1 GSSC
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Company Strategy
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Carestream Solution
???IT?????,??Total Care Solution
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Nanjing Automation Research Institute

• Broad View
• Key comprehensive scientific research institute
  affiliated to the State Grid Corporation of China
• Developing most advanced international level in
  many fields
• Strong fields include relay protection, power
  system stability analysis and control, power
  market technical support systems, power metering
  and billing systems, environmental monitoring
• A top 100 company in China
• NARI offers
• 2-3 technical positions available in RD
• Chinese applicant only

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Wiscom System Co., Ltd

• Broad View
• One of the top 50 biggest enterprises in the
  Chinese software industry
• 3 main business Automation of power systems,
  intelligent building, intelligent traffic,
  photovoltaic and winder power generation
• Renewable energy based power plant construction
  in Bulgaria, Indonesia, India, Pakistan and
  Brazil etc
• Cisco Global Gold Partner since 1996
• Wiscom offers
• 3-4 technical positions available in RD
• 500-1000RMB/Month
• Provide free accommodation

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Awards

• State Electric Power Automation Industrial-based
  Key Enterprise
• State Key Software Enterprise
• New and High-tech Enterprise in state Torch
  Plan
• One of the top 100 biggest enterprises in the
  Chinese software industry
• State Computer Information Integrated
• System A1 Enterprise

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International Projects

• 4MW photovoltaic power plant in Beta Park,
  Bulgaria
• 3350MW coal fired power plant and 220kV booster
  station in Port of Princess, Indonesia
• 4135MW project for Baku Power Station, India
• 1300MW project for Chashma nuclear power plant,
  Pakistan
• 4300MW project for Guangning power plant, Vietnam

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International Cooperation Strategic Partners

• Canergy International Inc.
• Polar Photovoltaic co. Ltd.
• Wiscom-wholly owned subsidiary,in
  PasadeInternational na city, California, USA

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Huaneng Jinling Power Generation Ltd

• Broad View
• Subsidiary of the Huaneng Group Company (
  Fortune top 500)
• A large capacity of 2840MW
• Unique features (including gas turbine as well as
  coal turbines)
• Two units of 390MW capacity combined with
  gas-steam cycled generating technology (fuelled
  with natural gas)
• Two 1030MW Ultra-supercritical coal-fired
  generating units
• Huaneng Jinling Power Generation Ltd offers
• 2-3 technical positions available
• Free accommodation at the company dormitory
• Chinese applicants only

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Others

• Cisco
• A major conglomerate company (Fortune 500) that
  produces a variety of excellent consumer
  electronics
• Exceptional communications technology services
  and networking systems for a wide variety of
  customers
• Did not make any formal guarantees to offer a
  certain number of internships to Imperial college
  students, instead they promised to give Imperial
  College students prior consideration
• 191RMB/Day
• Chinese applicants only
• IBM
• Students can apply Internship through IBM Online
  application system
• Beijing-based technical Internship
• Further information will be announced in later
  March

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Challenge of Chinese Internships
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Challenges

• Internship Program Challenge
• Three major types of internship demand requiring
  different skills
• Internships that offered by AREVA, Carestream and
  Wiscom will need longer time to develop a
  selection process
• Internships offered by Huaneng and NARI will need
  to choose an appropriate topics.
• Students challenge
• Companies expectation
• Proficient in English
• We inhabit a very enclosed society
• with sheltered system

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What to expect

• My personal experience at AREVA
• Smart Metering research under an CEng
  supervision
• Produce a comprehensive technical report
• Provide an English-based technical presentation
  at RD centre
• Other positions

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How to research other companies
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How to research

• Networking
• No better time than now
• Solid network will serve you well for years to
  come
• My personal tips
• Always exchange contact information and follow up
• Start and maintain a database
• Keep in touch with any appropriate news
• Technical Press
• CV and Personal Statement
• Get CV ready!

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Conclusion

• Culture differences exist between Oriental and
  Western
• Multicultural is Challenging but could be
  converted as our unique advantages
• This advantages provides us industrial
  opportunity under China current economic growth
  conditions
• This opportunity enabled us to act as a mediator
  between different cultures so to promote out
  international understanding
• Ultimately allows us to be more competitive and
  ambitious
• Final sentence
• Hearing without seeing though learned, is false
  seeing without knowing though memorized, is
  mistaken knowing without practicing, though
  profound, is confusing. 
• (?????,?????????,?????????,????)

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Thank you ????????!More information
atwww2.ee.ic.ac.uk/cheng.ge07/or
contactcheng.ge07_at_imperial .ac.uk