Benefits

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Benefits of the PCC
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Benefits of PCC Membership

• Topics
• Goal of the PCC Network
• Value of Mail
• PCC Programs Initiatives
• QA

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Benefits of PCC Membership

• Goal of the PCC Network
• A premier network for customer education and
  training, to facilitate growth for PCC members,
  their companies, and the Postal Service.

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• Postal Service commissions research to understand
  the market. Here is a sample of what we found .
  . .
• Promote the value of mail. Why is mail so
  important?
• Customers spend 30 minutes per day sorting,
  viewing and acting on mail
• 98 households bring in their mail daily
• 77 sort through their mail daily
• Customers use mail to
• Make choices
• Shop smarter
• Keep connections
• Manage bills and payments

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The Mail Moment

• There is a mail CEO
• Mail helps people make decisions
• Browsing for new consumption
• Managing the home
• Overseeing finances
• Mail is an opportunity for marketers because the
  Mail Moment is when shopping decisions take
  shape.

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• The Mailbox is the Gateway into the Home
• Collecting the mail is one of the most
  fundamental habits of home life
• First thing done when getting home at the end
  of the day
• In most homes, sorting the mail in the house is
  the very next thing done
• Collecting the mail is a moment of pleasure
• A time when the consumer is leaving behind the
  stress of work and enjoying home life
• Over half look forward to discover what is in
  their mail

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• The Mailbox is the Gateway into the Home
• Mail is not being replaced by the internet
• Consumers believe mail
• is better suited to reading
• allows consumers to read it where they like to
  spend their time
• is private, secure and personal

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Daily Media Exposure

• On any given day, the average customer will be
  exposed to 2,904 media messages, will pay
  attention to 52 and will positively remember 4.
• Think Customers, Not Campaigns, Four Best
  Practices in Relationship Marketing

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• Improving the Value of Mail
• Improving the value of mail is critical if we
  want to retain younger consumers in the mail
• Attitude About the Consumers Bond with Mail
• I really depend on mail and would be lost
  without it

Age of Consumer Total SamplePercent Top 2Boxes
60 years and over 62
50 - 59 years 52
40 - 49 years 52
Under 40 years 45
Base 1,500
Note top 2 box scores on 5 pointAgree/Disagree
scale
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Value of Mail
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Multi-Channel Direct Mail Study

• Direct Mail Boosts Online Commerce
• USPS conducted a follow-up study to 2004s
  Multi-Channel Retail research
• Direct mail continues to influence online
  consumer behavior

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Multi-Channel Direct Mail Study

• Catalogs drive sales for all household income
  groups
• Nearly 60 of online shoppers enjoy receiving
  catalogs
• 57 of online shoppers said even though they buy
  online, they would still like to have a catalog
  on-hand
• Catalogs are business builders
• Catalogs were found to discourage comparison
  shopping by more than 10
• Those with a catalog were more likely to shop
  for holiday gifts at the Web site than
  non-catalog recipients
• When shoppers receive catalogs, they buy more!
• Revenue is more than two times greater from
  sending catalogs compared to sending only online
  communication
• Average purchase is 88 with catalog vs. 69
  without a catalog

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Fulfillment

• Get your online customers to check out, rather
  than sign off
• Shipping has a bigger impact on buying than
  imagined
• Customersand small business owners alikewant
  a choice in shipping

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Fulfillment

• Online shoppers want more shipping choices
• 60 of consumers and 72 of business owners want
  to choose their shipper when making an online
  purchase
• Approximately 50 of consumers will choose USPS
  as their online shipper when given a choice
• Limiting shipping options can be very limiting
  to sales
• 43 of online buyers cancelled their order at
  checkout over the month the study was conducted
• The primary reason for cancellation was
  shipping was too expensive
• Online buyers go for shippers with easy returns
• Offering free shipping can boost your
  favorability among customers by 13
• Three quarters of online buyers would favor
  companies if prepaid returns were offered

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www.usps.com

• 24/7 access to the Postal Service
• One stop for all your mailing needs
• order free shipping supplies
• schedule a free pick-up
• pay for postage on-line with Click-n-Ship
• on-line mailing services
• look up a Zip code, put your mail on hold
• Save time and money visit www.usps.com

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Benefits of PCC Membership

• PCC Programs
• Education
• Communication
• Networking
• Resources Support
• National PCC Events
• Recognition Programs
• Mail Service Providers (MSP) Program

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PCC Education

• Educational Workshops
• Timely Content Rich
• Posted on National PCC Web site at
  www.usps.com/pcc
• PCC Postal Speakers Bureau
• Postal Service HQ Executives
• Postal Service HQ Officers
• PCC Industry Speakers Bureau
• Industry experts from a variety of backgrounds

• DVDs
• Distributed Quarterly
• 15 25 Minutes
• Key USPS Officers Executives

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PCC Education

• Professional Certificate Program
• Customized programs providing a certificate of
  completion
• Certification Training Programs
• Executive Mail Center Manager Program (EMCM)
• Comprehensive training for developing mail
  center management skills
• Five-day residency program at NCED
• Arranged in your city through local PCC

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PCC Education

• Certification Training Programs
• Mail Design Professional (MDP)
• Helps mailers design mail to be compatible
  with automated equipment
• Coaches mailers on how to achieve lower
  postage rates through automation

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PCC Education

• PCC Small Business
• Resource Guide
• Provides valuable information on USPS
  Products and Services
• Tailored for small and medium sized businesses

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PCC Communication

• Register _at_ www.usps.com/pcc
• Monthly Electronic Newsletter
• 15th of each month
• PCC, Postal Service, Mailing Industry
• Special editions with breaking news

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PCC Communication

• National PCC Web site
• Primary communication for
• all things PCC
• Intuitive and easy to navigate
• Five main headings
• About the PCC
• PCC Education
• Leadership Programs Best
• Practices
• Postal News Communications
• Mail Service Provider (MSP)
• Program

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PCC Networking

• Networking
• Connect with other small to medium size
  businesses
• Attend local PCC meetings and events
• Participate on the local PCC Executive Board
• Attend educational workshops
• Network with Postal Executives and
  Representatives
• Get your questions answered
• Better understand the mailing industry

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PCC Resources Support

• Resources Support
• PCC Advisory Committee (PCCAC)
• Postal Industry Representatives
• Interpret PCC Policies and Rules
• Oversee PCC Program
• Revised PCC Publication 286
• Sets forth the critical policies and rules of
  operation for the PCCs

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National PCC Events

• National Postal Forum Premier Spring Event
• Four day event with more than 140 educational
  workshops and networking opportunities
• Attended by PMG, Executives and Officers
• Expansive Vendor Hall
• Earn certificates by attending workshops,
  leadership
• tracks and symposiums
• www.npf.org
• National PCC Day Fall Industry Event
• 3rd Wednesday in September
• Nation-wide live broadcast with PMG and
  Executives
• Nationwide PCC Events
• Providing up-to-date USPS information,
  education and networking opportunities
• Recognition of top performing PCCs

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Recognition Programs

• Premier PCC Program
• Benchmark for PCC excellence
• Performance Levels Bronze, Silver and gold
• Leadership Awards
• Announced during National PCC Day Broadcast
• Seven award categories
• PCC Industry Member of the Year (1)
• PCC USPS Member of the Year (1)
• District Manager of the Year (1)
• PCC of the Year (1)
• PCC of the Year lt500K population Level 24 or
  below (1)
• Communication Program Excellence Award (3)
• Education Program Excellence Award (3)

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Mail Service Provider (MSP) Program

• Purpose
• Listed on usps.com with company contact
  information
• Connect customers to mail-related service
  providers
• Provides mail preparation and address list
  support
• Access to mail equipment and supplier contacts
• Companies can enroll as a local or national
  provider
• Opportunity to grow your business while helping
  other companies to grow their business
• Learn more and find an MSP visit
  www.usps.com/pcc

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Benefits of the PCC

• Join your local PCC today to benefit from
  educational, communication and networking
  opportunities to help you grow your business.

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Thank You!