Air Tran Airways

1
Air Tran Airways

• Group A1
• Rick Duerr, Rhonda Dyer, and Kristina Brown

2
Company Introduction

• Operates over 600 flights a day to over 40
  destinations
• More than 6,700 employees
• Airline hub is Atlantas Hartsfield
• Second largest carrier
• Worlds largest operator of the Boeing 717
• Operates Americas youngest all-Boeing fleet
• Recently added Boeing 737-700 aircraft

www.airtran.com
3
5 Year Sales Trends
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5 Year Profit Trends
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5 Year Operating Margin
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5 Year Net Margin
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5 Year ROE
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5 Year ROA
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Operating Expenses
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Air Trans Strengths

• Profitable for 7 years in a row
• Cost-effective operating model
• Young fleet and low cost flights
• Competitive passenger load factor
• Decreased distribution costs on CASM basis-
  direct online booking
• Effective marketing
• Low-fare airline for business travelers
• Personal and corporate travel rewards

www.airtran.com
11
Air Trans Challenges

• Increasing fare competition
• Increasing fuel costs
• Limited coverage in the U.S.

www.airtran.com
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Questions?
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References

• www.airtran.com
• www.mergentonline.com