TRADEMARK INFRINGEMENT

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TRADEMARK INFRINGEMENT

• ????

• WHAT IS IT?

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STANDARD OF PROTECTION ????
Likelihood of confusion in the minds of the
buying public as to the source of the product
???????? ????????
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WHAT CAUSES CONFUSION?

• DEGREE OF SIMILARITY ???
• APPEARANCE ??
• PRONUNCIATION ??
• INTENT OF THE INFRINGER ??
• MARKETING USE ????
• CARE REQUIRED TO DIFFERENTIATE??????

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FREE RIDING ???
???
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• ???????(????)

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TRADEMARK DILUTION????

• ????

• COMMERCIAL
• BLURRING

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• TIFFANY'S

• RESTAURANT

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?????????TRADEMARK DILUTION BY BLURRING

• ?Tiffanys??????????????????Tiffanys????????????
  ??????????????????????????TIFFANY???

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TRADEMARK DILUTION????

• ??

• ??

• TARNISHMENT

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TRADEMARK DILUTION BY TARNISHMENT??????

• Spaam?????????????????(Miss Piggy)???????????????
  SPAM??????Spaam????SPAM??????????????????????????
  (????????????????)

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NON-COMPETING GOODS?????
??????
??????
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• BUT, CAN YOU USE

• IBM

• Cola

• ??

• OR

• InterVideo

• ??

• ??

• FAMOUS MARKS

• ?

• OR, ARE THEY

• ????

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????

• CAMRY
• WinDVD

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?TOYOTA??????(everyday)
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????????? ??????
interVideo DEFEND TO THE DEATH
???? ??????
OTHERS SO-SO ?????????
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TM? R?