VISION

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VISION

• Vision defining mission in long run?
• Ability to predict
• See opportunities, problems

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Wayne Gretzky
The trick is skating to where the pucks
going to be, not where it is.
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St. Louis Post Dispatch, April 27, 1995
Boorum Pease, a 94-year old company that makes
three-ring binders, is closing because its
products have been made obsolete by
computerization. The firm said Thursday it would
close its factory and office complex within ten
months, eliminating 106 jobs. Besides making
vinyl three-ring binders and recordkeeping books,
Boorum also makes columnar accounting ledgers.
The company said its products have become almost
obsolete because records now are kept on
computers. Demand has been slipping for years.

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Vision statements
Microsoft, 1975 A computer on every desk and
in every home. Microsoft, 1999 Empower
people through great software anytime, anyplace
and on any device. Wall Street Journal, July
23, 1999, p. A3.
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VISION
MISSION
?
STRATEGIC PLANNING
STRATEGIC THINKING