Mary Krakowiak, Digital Engagement Division

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• Mary Krakowiak, Digital Engagement Division
• mary.krakowiak_at_nara.gov
• Hilary Parkinson, Public Affairs Office
• hilary.parkinson_at_nara.gov
• National Archives and Records Administration

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Social Media at the National Archives

• Actively using Social Media since June 2009
• Mission of Preservation of Access
• In 2012
• More than 140 external projects on 18 platforms
• 33.2 million views through social media platforms
  in FY 2012
• 979 staff members involved as social media
  contributors in FY12
• 865 NARA staff and volunteers on
• internal wikis
• More than 79 internal projects on 3
• platforms, and 3,469 members on our
• Internal Collaboration Network

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http//www.archives.gov/social-media/pinterest.htm
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Pinterest Policies

• Comment and posting policy and privacy policy
  need to be linked to account page
• Interested content contributors will get the log
  in information from the Social Media Team
• Liking is encouraged, but only repin NARA content
• Only follow accounts that have similar missions
  to NARA- no personal accounts!
• Group boards same rules as following policy
• Be aware of the other pinners in group board
  (dont stay in a board that we dont want to be
  associated with)

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Best Practices

• Have fun and be creative, but remember that we
  are educated professionals (if u culd refrain,
  thatd b gr8 -))
• Engage with users when thoughtful comments are
  left on pins
• Follow Pinterests Pin-ettiquette
• http//about.pinterest.com/basics/etiquette
• Keep the social media team in the loop, and use
  our collaboration space

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