1
SUCCESSFULLY DEVELOP WIN-WIN STRATEGY FOR
IMPROVING SERVICE SUPPORT LOGISTICS
??? ??.???? ??????? ????????????? V-SERVE
GROUP ??????????????????????????????????? ??????
26 ???????? 2555 ? ???????????? ???????
2
KEY ACHIEVEMENT UTILIZING WIN WIN STRATEGY TO
IMPROVE RELATIONSHIP IN VALUE CHAIN
3
????????????????????????? ????????????????????????
???????????????????????????????????????????-??????
?????????
4
Eliminate bottle neck in supply
chain ???????????????????????????????????????
Demand Pull System
Distribution Planning
Material Planning
Make to Order Production
Just in Time Delivery
Information Flow
Stockless Purchasing
Information Flow
Finished Goods
Eliminate Bottle Neck
Customers
Suppliers
Raw Material
Flow In Logistics Process
5
Logistics Element ???????????????????????
1
Goods Service Flow
2
7
Information Flow
Material Requirement Flow
3
6
Logistics Mean
Storage Flow
Fund Flow
Consumption Sources
Origin Sources
Place Flow
Time Flow
4
5
????? ???? ??????? (2007)
6
?????????????????????????????????????????????????
???????????????
Cost
Price
Competitive Price
Customers Requirement
???????????????????????????????????
????????????????
??????????????????????????????????????????????????
???
7
??????????????????????????????????????????????????
?? Supply Chain Management
?????????????????????????????????????????????????
?????????????????? ???????????????????????????????
???????????????????????????????????????????????
????????????? ??????? ??????????
????????????????????? , ??????????????
????????????????????? ????????????????????????????
?????????????????
8
Utilizing Supply Chain Strategy
?????????????????? ???????????????????????????????
??????????
Customers
Suppliers
Core Competitiveness
Logistics Flow
TANIT SORAT
9
Win-Win Strategy in Supply Chain?????????????????
??????????????????????????????????????????

• ???????????????????????? (Strategic Plan
  Direction)
• ??????????????????????? (Business Goal
  Management)
• ?????????????????????????????????????????
  (Performance Measurement)
• ?????????????????????????????????????? (Supply
  Chain Integration)
• ???????????????????????????????? (Team Work
  Communication)
• ?????????????????????????? (Best Practice
  Organization)
• ?????????? / ??????? ??????????? (Management must
  100 Pay Attention)

10
????????????????????? ????????????????????????????
?????? The Stockless Model to Minimize Stock
Level

1. Logistics Administration Cost
2. Non Productive Cost
3. Liability Cost
4. Damage / Loss / Claim Cost
5. Lost Customer Cost
6. Lost Opportunity Cost

Logistics Cost / GDP 14.50 Inventory Cost
44.07 Transport Cost 47.36
11
?????????????????????????????Eliminate Non -
Value Added Cost

1. LEAD Time Cost ????????????????????????????
2. Transport Cost ?????????????????
3. Inventory Cost ?????????????????????
4. Bottle Neck Flow Cost ??????????????????????????
   ????
5. Miscommunication Cost ??????????????????????????
   ?????
6. Non-Harmonized Standardize Cost
   ?????????????????????????????????????????????
7. Non-Risk Management ????????????????????????????
   ??????
8. Discontinued Delivery ??????????????????????????
   ???????????

12
Supply Chain Best Practice Implementation????????
????????????????????? Win-Win
Less transport costLess inventory cost
Cost Push
Origin Source
Last Customer
Regional / Global Supply Chain
Regional / Global Distribution
??????????????????????????????????Your cost My
cost our cost
13
How to Improve Relationships in Value
Chain?????????????????????????????????????????
VALUE CHAIN
14
Eliminate Buffer Stock by Integrated Chain
Relationship????????????-?????????????????
?????????????????????????????????????????????????
?????????
Integrated Chain Relationship
WIN - WIN TOTAL COST REDUCTION
15
JIT Best Practice under Local / Global Supply
Chain??????????????????????????????????? /
?????????????Delivery / Time Warrantee
16
Business Continuity Management in Whole Supply
Chain???????????????????????????????????????????
???????????????????????????
Original Sources
End Sources
Real Time Delivery
Inflow of Raw Material
Outflow of Finished goods
Business Continuity Management
Risk Management
Delivery under disaster case ????????????????????
????
Delivery under high risk factor
???????????????????????????????
Delivery under Government Rule Regulation
??????????????????????????????-?????????????
????? ???? ??????? (2007)
17
????????????????????????????????? Supply Chain
Network Desire
Buy
Sale
Manufacturer
Customers In Value Chain
Suppliers In Value Chain
Customers
Supplies
Logistics Service Provider
JIT Delivery
JIT Delivery
TANIT SORAT
18
LEAN Management Across Supply Chain
?????????????????????????????????????????????????
???????? ????????????? ??????????????????????????
??????????????????????????
Value Chain
Lean Pull Strategy
Marketing
Customers
Customers
Lean Production
Suppliers
Customers
Suppliers
VMI
Inhouse Logistics
Suppliers
Stockless / Timeless
19
Lean Production Key Achievement?????????????
???????????????????

• Drives to Reduce Costs ??????????????????
• Strives for Zero Defects ????????????????????????
  ????
• Drives to Reduce Inventory ??????????????
• Change for Greater Product Variety
  ?????????????????????????????
• Strives to Reduce Cycle Times ???????????????????
  ?
• Seeks to Eliminate Waste ????????????????????????
  ?
• Seeks Continuous Process Improvement
  ??????????????????????????
  ?????????????

20
Applying manufacturing line delivery for
successful stockless?????????????????????????????
??????? ?????????????????????????????????????????
???????
VMI Vendor Management Inventory
Supplier Sources
????? ???? ??????? (2007)
21
Manufacturing Line Delivery in Tier Supply
Chain????????????????????????????????
?????????????????????
?????
????/PVC
???????
?????
?????
?????/?????
????????????
???????????
?????
????/PVC
?????
???/????
?????????
????????????
????????????
?????
??????
???????
???????????
?????
????
??????
???????????
???????????
????????
????????????
??????????
?????
??????
???????
???????
????????
??????????
???????
??????
??????
22
Customers Service Best Practice??????????????????
?????????????????????????????????????????????????
????
23
The Priority of Service Requirement
????????????????????????????????????????
24
Improve Relationship in Supply Chain
Corridor?????????????????????????????????????????
??????????
25
???????????????????????????????????????????Logist
ics Strategy Key Achievement

• Supply Chain Collaboration ??????????????????????
• Economy of speed ??????????????????
• Short Lead Time Management ??????????????????????
  
• JIT Demand Responsiveness ????????????????????????
  ?????? ???????
• Reliability Trust ?????????????????????
• Total Cost Efficient ???????????????????????????
• Information Network ??????????????????????

26
?????????????????????????????????????????????

• Collaboration / Network
• ?????????????????????????
• Harmonized Standardize
• ??????????????????????????????
• Reliability
• ????????????????
• Lack of Win-Win Business
• ??????????????????????????????????
• Conflict of Interest
• ???????????????????????????
• (??????????????????????????)

27
???????????????????????????? ?????????????????????
?????????????????????Successfully Develop
Win-Win Strategy for Total Supply Chain

• ???????????????????????????????????????????????
  ????????????????????????????? ????????????????????
  ????????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ??????????????????????????

28
Building Competitiveness bySupply Chain Best
Practice

• ?????????????????????????????????????????????????
  ?????????????????? ???????????????????????????????
  ???????????????????????????????????????????????
  ????????????? ??????? ??????????
  ?????????????????????, ??????????????
  ??????????????????????????????????????????????????
  ????????????????

29
???????????????????????????????????????????Demand
Responsiveness
30
5Cs Operation
C

• Core Business ??????????????????????????

C
Customer Base ????????????????????????????
Collaboration ???????????????????????????
C
C
Cost Competency ???????????????????????
C
Competitiveness ????????????????????????????
?????????
31
????????????????????????????Goal Team
Integration

1. ??????????????????????????????????????????????????
   ? (Supply Chain)
2. ???????????????????????????????????????????? Lean
3. ???????????????????????????????? JIT
4. ???????????????????????????????? LSPs
   ??????????????? SMEs
5. ???????????????????????????????? (Goal Team)

32
Human Capital Logistics Key Achievement

• ???????????????????????????????????????????????
  ??????????????????????? ??????????????????????????
  ??????? ??????????????????????????????????????????
  ??????? ??????????????????????????????????????????
  ???????????????????? ????????????????????????

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