THE ON DEMAND OPPORTUNITY:

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THE ON DEMAND OPPORTUNITY VOD and ADVERTISING
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WHAT IS AD INSERTION?



Encoded analog or digital video
forms (commercials, news updates,
infomercials) inserted automatically and
selectively into a network streams in response
to cue signals transmitted by the network

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CONTENTS

1. Technology development left behind business
   models (digital revolution)

2. New basic standards HD, on-demand,
anywhere/anytime, ad-sponsored free entertainment
3. Virtual demand on free entertainment
(jaman.com, hulu.com, auteurs.com)
4. The encyclopedic exploitation of target
audience
5. Pairing films with audience brands
6. Brand adoption
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1. Technology development left behind business
models (digital revolution)

• HIGH BROADBAND INTERNET CONNECTION
• WIRELESS ACCESS FROM MANY DEVICES (Laptops,
  Phone, Games console, etc.)
• Dematerialization of content
• VIDEO ON DEMAND (Streaming / Downloading)
• IPTV
• HD CONTENTS

As time shifted content models are becoming
mainstream, advertisers network service
providers are searching for new Business Models.
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2. New basic standards HD, on-demand,
anywhere/anytime, ad-sponsored free entertainment

• NEW OFFER NEW DEMAND
• HD E-Cinema
• VOD PLATFORM
• ANYWHERE/ANYTIME FROM ANY DEVICES
• ON-DEMAND ADVERTISEMENT
• AD-SPONSORED FREE ENTERTAINMENT

New opportunities will emerge to monetize our
assets and create new revenue streams
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3. Virtual demand on free entertainment (j.com,
hulu .com, theauteurs.com

• New ad market arises powered by virtual demand
• How to make use and exploit this new
  opportunity?
• New business model is needed - with new partners
• Content and surface is granted by the
  distributor, target audience is organized by
  sponsor

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CINEMA Clubs, societies, gala screenings, QAs,
data base building, ads
MEDIUM Audience recruit
DISTRIBUTOR Content location supplier
VOD PLATFORM Ad sponsored free entertainment,
effective ads target customer, revenue sharing

• ADVANTAGES
• Data base building
• Mapping customers habit
• Ad revenue
• The more the brand is popular the bigger is the
  ad revenue
• Easy control of the target audience
• Free On Demand Great popularity
• 40 screens nationwide service

• ADVANTAGES
• Data base building
• Mapping customers habit
• Ad revenue
• The More the brand is popular the bigger is the
  ad revenue
• Easy control of the target audience
• Free On Demand Great popularity

• ADVANTAGES
• Cinemas run at better capacity use
• Popularity growth
• ADVANTAGES 4 THE AUDIENCE
• Better navigation
• Constant fresh offers, events
• On Demand Audience
• Being part of a community, friends
• Free entertainment as an option

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4. The encyclopedic exploitation of target
audience

• Navigation of the audience among the numerous
  contents
• Help the audience to find its club - reflecting
  the most of its demand
• Data base control
• Polls what the audience want to see?

TV advertisers say VOD could be even more
powerful if they could increase copy rotation and
ad measurement
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5. Pairing films with audience Brands

• Viewers clubs - in cinemas, DVD, internet
• Keep audience alert when new content of the
  brand shows up
• Releasing new films according to the audience's
  wish

• RELEVANCE
• Specific messages to one rather than to many
  based on personal profile data/behavioural data
• RELATIONSHIPS
• Media delivered via sophisticated multiple
  pathways
• I can avoid ads create a meaningful
  relationship dont lose the dialogue
• Relationships will become interactive
• INTERACTION
• Learn about my behaviour and engage me feed
  information back to the brand
• COMMUNITY
• Using communities to disseminate information
  ensures trust

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6. Brand adoption

• To adopt one genre / one segment of the market
• To map thoroughly the audience and their demand
• Ads can be delivered straight to the core
  audience
• New business models

Ad 1 OB tampons Content Sex the
city Ad 2 Dove cream
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6. Brand adoption
6. Brand adoption
Brands
Primary target audience
FILMS
Product to advertise
Right ad placement
Educated young people
Chocapic
Books

WILD EAST (Vadkelet)
Young action fans
Books
Wii
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Teens, classes
Washing powder
Miss sixty collection
Anime / manga
Cartoon fans

Miss sixty collection
Chocapic
World Cinema
Adutls, Educated young people

Washing powder
New Lexus