SUBTEXT

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SUBTEXT

• Presentation Assignment

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Presentation Assignment

• (1) ASSIGNMENT
• Give a 5-minute presentation on the subtext of
  TWO of the following
• a television program (show or news),
• commercial
• film (perhaps too long for this project)
• advertisement
• or music video.

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Presentation Assignment

• (1) ASSIGNMENT
• This activity is based on the exercise in your
  textbook.
• Consult Chapter 3, particularly the section
  entitled The Psychology of Argument, which
  begins on page 178.

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Presentation Assignment

• (2) SOURCES
• While most students use magazine advertisements
  for this assignment, you may also follow the
  links below
• YOUTUBE.COM
• ADVERTISEMENTS ONLINE
• AD ACCESS (Duke University)
• ALL POLITICAL ADS
• PHILIP MORRIS ADVERTISING
• LIBRARY of CONGRESSADVERTISING

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Presentation Assignment

• (3) WORKS CITED page
• On your Works Cited page, draft a proper MLA
  citation for your sources
• Author, Title, Source, Dates
• The complete URL (Web address)
• No other research is required
• this is strictly your insight

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Presentation Assignment

• (4) DESCRIPTION
• Describe your documents
• vivid description
• detailed summary and explanation
• Where
• In the Introduction
• Or in the second paragraph
• NO more than a single paragraph
• since the focus of your paper is the SUBTEXT

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Presentation Assignment

• (5) FIND the SUBTEXT
• See the process below
• Do not be afraid to go too far

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Presentation Assignment

• (6) CLASS PRESENTATION
• Bring in a copy of the advertisements to show to
  the class.
• hard copy
• electronic copy

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Presentation Assignment

• (7) For each item, submit to the instructor
• 1. a copy of the advertisement
• stapled to the back of
• 2. a typed document
• 1-1½ pages in length (per source)
• in essay format
• that reflects basically what you will say in your
  presentation
• (You may even read from it!)
• and include a Works Cited page

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Presentation Assignment

• (7) Submit to the instructor
• a typed document
• Headers and Title
• Introduction
• Description paragraph
• Subtexts (1 per paragraph)
• Conclusion
• Works Cited page

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Presentation Assignment

• REMEMBER
• This is NOT a speech class
• So you will NOT be graded on your
• public- speaking competency.