1
Skills for Life at LBS

• Getting Active Support from Senior Managers and
  Stakeholders

2
Senior Buy-In

• Head of HR
• Opportunity to speak to CMT
• Business case made clear project brief
  presented
• Requested CMT sign off on
• CMT SfL Champion (IiP Champion)
• Public Commitment event
• Funding
• Bigger strategic issues e.g. community cohesion
  Leitch Review

3
Public Image

• GO Award
• CE sign off Strategy Action Plan
• Public event invite all Strategic Directors
• Photographer etc
• Met with Political Assistants from both parties
• Personal invitations to Members
• Draft speeches/briefs for CE and Leader

4
Public Image contd

• GO Award Event
• IDeA
• Display
• Unions and ULRs
• SfL Test
• Publicity internal and external good for
  members.
• External bodies e.g. London Councils
• Funding!!

5
Internal Marketing

• Cross-Council Steering Group
• Include Operational Managers selected by
  Service Managers
• Individual meetings with Service Managers to
  explain project
• Briefings to HR teams

6
Internal Marketing

• SfL Launch event
• Supervisors briefings from Provider (inc. SfL
  Assessment breakfast!)
• Staff briefings breakfast

7
Personal contact

• Use Steering Group members for personal contact
  with operational managers.
• Use ULRs for personal contact with staff.
• Union-Officer meetings
• Speak to managers and ascertain issues,
  sensitivities, concerns.
• e.g. Training/briefing venues Do NOT use Waste
  Depot!

8
Influence Policy

• Senior staff on steering group can access and
  influence corporate policy.
• SfL in Sutton Plan, Corporate OD Business Plan
  etc.
• Raise profile of SfL in Equality Diversity/HR
  policies keeps people talking!
• Unions keep SfL on agenda

9
Communication

• Keep Steering Group informed.
• Use email, telephone, meetings.
• Posters etc only go so far.
• Feed info to CE via SfL Champion.
• Invite Leader and PAs to events even if he
  cant attend.
• Brief PAs on achievements.
• Sneak in to see CE to discuss his specific role
  at events!

10
SfL Programme

• Design any training to meet operational needs
  e.g. time of day (Waste)
• Tailor training for operational issues e.g.
  employability (Care Homes)
• Ensure that programme picks up added extras
  e.g. ICT, Dyslexia etc.
• Keeps managers on-side and supportive.
• Be clear about what programme will not/cannot do.