TYLENOL STORY REACTIONS

1
TYLENOL STORY REACTIONS

• PUBLIC REACTION
• MEDIA REACTION
• COMPETITORS REACTION
• COMPANY IMPACT
• WITHDRAWAL OF PRODUCT
• CORRECTIVE ACTIONS
• LIABILITY SUITS
• TUMBLING STOCKS

2
COMPETITORS REACTION

• DATRIL
• Look for extra-strength Datril in its tamper
  proof package
• ANACIN
• Like Tylenol, Anacin-3 is aspirin-free

3
JJ RESPONSE(Tylenol crisis)

• Quick reaction
• Early withdrawal
• Toll-free telephone number
• Rapid and frequent communication with health care
  community
• Open Public Relations Policy