THE BSC CCG ENGAGEMENT JOURNEY

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THE BSC CCG ENGAGEMENT JOURNEY
JENNI NORTHCOTE, PARTNERSHIPS MANAGER
JENNI.NORTHCOTE_at_NHS.NET
_at_JENNINORTHCOTE _at_BSC_CCG
Best care, Best place, Best time
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OUR JOURNEY
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WHO ARE BIRMINGHAM SOUTH CENTRAL CCG

• Membership organisation 47 member practices
• Clinical leadership
• Public engagement patient, service user,
  citizens
• Collaborative culture building strong
  partnerships
• Intelligent plans quality, integration, and
  compassion
• Working to reduce health inequalities

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ABOUT BSC CCG

• There are 47 GP practices in BSC
• We lead commission the contracts of
• Birmingham Childrens Hospital
• Birmingham Womens Hospital
• Birmingham Healthcare Community Trust
• Our budget this year is 276m
• Our priorities are
• Mental Health
• Children and Families
• Improving Primary Care
• Long Term Conditions
• In public health terms, the BSC
• geography is a microcosm of

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A DIVERSE CITY WITH SIGNIFICANT HEALTH
INEQUALITIES
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CREATING A NARRATIVE FOR CHANGE
We attended the Creating a compelling narrative
workshop. It aimed to support us to form a story
or narrative about our aims. The theory of
narrative paradigm states that all meaningful
communication is a form of storytelling. People
experience and comprehend life as a series of
ongoing narratives, each with their own
conflicts, characters, beginnings, middles, and
ends. This theory is important because it
can be applied to the aspirations and aims of
organisations. If we want to significantly
improve the health and wellbeing of people in
Birmingham, we must engage THROUGH A SHARED
NARRATIVE CONNECT TO THEIR STORY
We talked about our narrative in a post-Francis
report NHS. This report has many implications,
but perhaps chief among them is the need to
listen.
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THE BSC CCG ENGAGEMENT STRATEGY
PARTICIPATE

• The PLEDGE represents our principles of
  engagement
• It was developed with patient representatives and
  members of BSC
• It underpins our work plan and frames our
  approach to engagement

LISTEN
ENGAGE
DELIVER
GROW
EMBED
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DEVELOPING THE PLEDGE
The PLEDGE outlines the principles of our
engagement and was developed following the
narrative workshop.
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GETTING THE BOARD ON-BOARD
As a new organisation, the Governing Body of BSC
sets aside time for development and learning. We
ran a session on engagement sharing our
ambitions, progress so far and what meaningful
engagement looks like.
We bought the voice of the patient in to the
board room through social media . It was
challenging but helped the Governing Body to
understand that people want to engage and care
passionately about the NHS.
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THE NHS LISTENS
We held an event called NHS listens as a
preliminary engagement activity to connect with
our population, find how what individuals and
communities were feeling about the NHS reforms
locally and to introduce the PLEDGE.
Citizens told us they wanted CCGs to be connected
to their communities. everyones voice to be
heard including those traditionally marginalised
by the NHS. NHS listens gave us the mandate to
create the Big
Social Conversation.
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POLITICAL CAMPAIGNS THEORY
Principle Rationale
Get to the grassroots The message from our NHS listening event was go where people are
Have a clear message Our message is listening, hence The Big Conversation
Use activism Our capacity must match our aspiration, volunteers are essential
Understand your audience Use data and intelligence to inform your engagement
Be creative Find engaging ways to generate conversations.
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THE BIG SOCIAL CONVERSATION
The Big Social Conversation is our engagement
approach
Every social interaction is an opportunity to
create a connection, every connection is an
opportunity for a conversation every
conversation holds insight

• The aspiration
• 250,000 conversations
• No more hard to reach communities
• Go to where people are
• Use partners who have credibility in the
• community
• Matrix of techniques to create engagement
  opportunities for everyone
• Maintain momentum and impact through
• relationship

Were a pilot site for the wider Call to Action
work of NHS England.
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LAUNCHING THE BIG SOCIAL CONVERSATION
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CONNECTING WITH OUR COMMUNITIES
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CONNVERSATIONS, CONNECTIONS THE COMMISSIONING
CYCLE

• Were recruiting Patient Ambassadors and
  developing a Stakeholder Council
• Offering a patient voice and perspective to feed
  into CCG decision making
• Supporting CCGs engagement work helping the CCG
  to connect with PPGs neighbourhood and local
  community groups to maximise patient involvement
  and patient voice.
• Acting as a conduit for feeding information into
  the CCG and out to the local
• population.
• Actively promote the Big Social Conversation to
  individuals, organisations, community
• groups, faith groups etc.
• Actively encourage individual members of the
  public, organisations, community
• groups, faith groups etc to connect with us
  (CRM).
• Promoting involvement in local consultations
  (Partnership)
• Contributing to BSC digital media presence, e.g.
  through twitter, face book blogs

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THE PARTNERSHIP TEAM
Jenni Northcote Lead Partnership Manager NHS
Birmingham South Central CCG 0121 255 0862 /
0754677071 jenni.northcote_at_nhs.net   Amos
Mallard Partnership Facilitator NHS Birmingham
South Central CCG 0121 255 0840
a.mallard_at_nhs.net Lamara Aldred Communications
Engagement Specialist (Embedded
CSU) Commissioning Support Unit 0121 612 3803 /
0785 020 9579 lamara.aldred_at_nhs.net Hamira
Sultan Registrar in Public Health Hamira.sultan_at_
nhs.net