Title: Cape Town, South Africa
1Overview of the Global Alliance Trends
- Cape Town, South Africa
- April 2005
-
2Global Economy Saw Growth in 2004
- Global economy saw robust expansion in the past
year - Estimate is that global economy grew 5 in 2004
and the forecast for 2005 is for 4.3 - Inflation appears to be a growing concern for
some countries - China takes measures to slow down growth for fear
of inflation - Despite multiple U.S. Fed lending rate increases,
inflation still seen as a threat - Energy cost increases are a continuing concern
- Impacting consumer confidence
- Unemployment still remains a concern in many
parts of the world - Geo-political environment still a threat to
global growth - Terrorist act or significant military action
would negatively impact current positive trend in
growth - Significant halt in oil production could
ultimately increase fuel cost to 80/bl
3 Economic Expansion Seen in All Regions
Real GDP Growth and Forecasts
Source IMF (September 2004)
4Global Industry
5Global Airline Industry
- International traffic for 2004 surpassed 2000
levels - Likely to record a 5 increase for the year
- 2004 ended on a more positive note
- Traffic has surpassed levels seen in 2001 but
pressure on yields have resulted in challenging
revenue environment - Asia Europe show positive results
- U.S. losses continue to absorb industry
profitability - Major swing element is price of fuel now hovering
around 55/bl - Chinas increased demand for fuel calls for
greater production capacity - OPEC target price and production policy unclear
- Cold winter in America puts pressure on supplies
and prices - Other significant challenges remain the
unforeseen events - Geopolitical concerns (instability of various
nations and terrorism threats) - Continuous warnings of an Asian flu at a pandemic
level threat
6Global Aviation Outlook
- IATA I worldwide traffic in 2004 increased 15.3
- Not optimistic on profits for 2005
- Any anticipated earnings to be wiped out by high
fuel costs - International traffic forecast to grow 7.2 in
2005 and 6.0 in 2006 - Skies to become more congested
- Recovery in Europe and the US will not be as
robust as the rest of the world - Near-breakeven results elevated by the strongly
profitable low-cost carrier segment - European industry to continue consolidation
- LCCs are moving into Asia-Pacific but increased
demand can withstand the near term capacity
growth
7Global Alliances
8 Airlines Continue to Focus on What Alliances
can Provide
- Given state of the industry, airlines first
priority is their own operations - Alliance can enhance operations through revenue
and cost sharing - Depressed revenue environment forces management
to consider all available sources of revenue - LCCs driving down yields with increased capacity
and low fares - Cost savings and enhanced revenues have become
the main objective of alliance members - Alliances considered to provide cost-saving
benefits of a merger without the risks and
regulatory hurdles - Network expansion opportunities are explored
- The many partnership changes show how partners
are thinking - Alliances aim for growth regions in China, Russia
and India - Management s believe that passenger loyalty
toward alliance will help preserve market share - Enhanced by alliance expansion
- Remains to be seen as passengers loyalty seems
to gravitate to lowest fares
9Dependence on Global Alliances Continues As
Membership Seek New Revenue Opportunities
2003 World Share of Scheduled Traffic
Unaligned share was 28.5 last year
SkyTeam
Unaligned Increased since last year due to
tremendous traffic growth in Asia-Pacific
Middle East markets
Oneworld
Star Alliance
Alliances battle to gain members in Asia-Pacific
and Middle East as traffic in those regions are
growing faster than anyplace else and almost all
carriers are not formally attached to a specific
alliance
Source Airline Business, July 2004
10Today's Major Global Systems Members
And then there were three
11Alliance Members
- SkyTeam
- AeroMexico
- Air France
- Alitalia
- Continental
- CSA Czech
- Delta Air Lines
- Korean Air Lines
- KLM
- Northwest
- Malev
- Aeroflot
- China Southern
- Air Europa
- oneworld
- Aer Lingus
- American Airlines
- British Airways
- Cathay Pacific
- Finnair
- Iberia
- LAN Chile
- Qantas
Star Alliance
- Adria Airways
- Air Canada
- Air New Zealand
- All Nippon
- Asiana
- Austrian Air Group
- Blue1
- bmi british midland
- Croatia
- LOT Polish
- Lufthansa
SAS Singapore Airlines Spanair TAP Air
Portugal Thai Airways United Airlines US
Airways Varig South African Air China
12Star Alliance
Source OAG data February 2005
Includes South African Airways
13oneworld Alliance
Source OAG data February 2005
14SkyTeam Alliance
Source OAG data, February 2005
Includes prospective members Aeroflot, Malev,
China Southern
15Alliance Update
16SkyTeam Experiences Strong Growth
- SkyTeam boosted to a close second vs. Star
Alliance - The smallest of the 3 alliances in 2002, now its
competing for top spot - KLM, Northwest and Continental became members in
September - Make up 43 of 2003 alliance RPKs
- Closest to enlisting a Chinese partner
- China Southern, Chinas largest airline, has
signed membership agreement - Breaking into Russia
- Aeroflot, countrys biggest international and
domestic carrier signs MOU - Malev and Air Europa seeking associate membership
- Members expecting delivery of more than 160
aircraft over next 5 years - Airlines which have orders and will accept
aircraft are AeroMexico, Air France, Continental,
CSA Czech, KLM, Korean Air and Northwest
17SkyTeam is Looking for Group Benefits
- Purchasing power of large group used to negotiate
with suppliers at SkyTeam airports in Latin
America - AeroMexico, Delta, Air France and Alitalia worked
together to negotiate ground handling contracts
at five airports resulting in a 40 overall cost
reduction - Secured more competitive rates for fuel
- SkyTeam has expressed interest in other joint
initiatives and has not ruled out coordinated
purchasing - Interline ticketing across all carriers to be
implemented by end of 2005 - Alliance has developed transatlantic network
revenue-sharing program - Estimates a revenue increase of 100M for first
year members
18Star Alliance Remains Largest Alliance
- Star Alliance edges out SkyTeam as largest
alliance in 2003 - Portugals leading airline, TAP Air Portugal,
joins alliance - Network grows as Star begins adding regional
airlines - Blue1, Croatia Airlines and Adria Airways
- Future members
- Swiss to join as a result of merger with
Lufthansa - South African Airways to become member in 2005
- Air China membership is also expected in 2005
- Regions targeted for additional alliance growth
include China, Middle East and Eastern Europe - High growth areas to provide benefits to alliance
19Star Members Capitalize on Alliance for Cost
Savings
- Star Alliance to establish mini-hub at Paris CDG
- Will allow all Star Alliance members to be
located in Terminal 1 - Effort designed to offer an alternative to
SkyTeam hub at CDG - Technology cost structure is focus
- Aman Khan appointed VP of Information Technology
- Launched global interline e-ticket product in
December - Roll-out to be completed by August 2005
- Star Alliance increases initiative to create
joint commercial ventures - Decided to move ahead with a complete analysis
and comparison of the B787 and the A350 for
alliance members - Several airlines may delay potential orders while
waiting for study results - Formally established a joint company in 2004 to
buy jet fuel more cheaply - Signed 5 year corporate agreement with Chevron
USA to improve travel management and
substantially reduce its annual travel bill - Expanding on current ad-hoc practices of joint
purchases at various airports
20Oneworld Expected to Expand as well
- Oneworld looking for partners offering expansion
opportunities - Finds prospective Mexican partner, Mexicana
- Continues to woo Japan Air Lines
- Launches website for its Japanese customers
- Looks for a potential China airline partner
- Will not rule out the addition of a low cost
carrier - Route network grew 5 in 2004
- Aggressively targeting French business travel
market for growth - Offering Alliance fares with greater flexibility
and schedule options - Alliance revenues rise by a third in 2004 to
600M - Amost two-thirds considered incremental
revenue-money that would not have been earned had
it not been for oneworld - The only alliance whose members earned a combined
profit in 2004 - Oneworld 1.5B profit
- Star 2.2B loss
- SkyTeam 7B loss
21Oneworld Also Seeking Joint Purchasing and IT
Efficiencies
- Iberia President and Executive Chairman Fernando
Conte appointed to serve as Chairman of oneworld
Governing Board - First alliance to complete roll-out of interline
electronic ticketing across entire network - Could potentially cut costs 60m annually
- Carriers are aligning their policies and
processes to promote cooperation and the ability
to share best practices - Develop common specifications for engineering and
maintenance activities - Reduced costs to be recognized through plans for
centralized purchasing - Joint aircraft purchasing
- Cooperation with spare parts storage
- Partners have saved 300M through joint
purchasing during the first three years of
cooperation
22Even Smaller Carriers and LCCs are Forming
Alliances
- Starlet Alliance includes LCCs owned by Star
Alliance Partners - Centralwings LOT Polish
- bmibaby - bmi
- Germanwings Eurowings, 49 owned by Lufthansa
- Agreements include sales and marketing
cooperation - Germania Express (Gexx) and Deutche BA plan to
merge - Will create the 3rd largest airline carrier in
Germany - Specifics of the deal are not available
- Air Wales marketing agreement allows it to
operate flights under bmibabys code
23There are Two Significant Cargo Alliances
- WOW
- Lufthansa
- Japan Airlines
- Singapore Airlines
- SAS
- Sky Team Cargo Alliance
- AeroMexico
- Air France
- Alitalia
- CSA
- Delta Air Logistics
- Korean Air
24Cargo Carriers Look for Benefits in Alliances
- SkyTeam Cargo offers the largest global cargo
network - Carried 21.1B freight ton kilometers throughout
the world in 2003 - Efficiencies offered by the alliance include
- Efficient regional trucking network in U.S.,
Europe, and Asia - 72 of freight through common SkyTeam cities are
processed through integrated warehouse operations
or by common ground handlers - Enhances the convenience, reliability and
benefits for customers - WOW provides service by the largest airfreight
carriers - Carried 19.3B freight ton kilometers in 2003
- Alliances would benefit from a storefront
concept vs. current situation - Right now customers must deal with individual
carriers for service - SkyTeam Cargo currently working toward this
strategy - Debate on need to join into an alliance
relationships - Currently the alliances have not impacted market
share positively - No real perceived benefits
- American Airlines places no value on them as it
can form side relationships with alliance members
as well as other airlines
25Alliances Key Focus Will Be Cost Management
- Airlines will continue to rely on alliances
- Airlines will continue to seek alignment with
strong partners while concentrating on regional
coverage emphasis on Asia and the Middle East - Focus on cost containment and revenue enhancement
- Alliance activity picking up strength as carriers
strive to provide regional diversity and seek
cost efficiencies - Continued effort to encourage unaligned carriers
to join, particularly in Asia - SkyTeam opting for a second tier membership to
maintain the current information management
structure - Star incorporating regional airline partners
- Financial instability may continue to result in
re-alignments/defections/mergers - Alliance oversight structures becoming somewhat
becoming formalized but no real effort being seen
in that direction - Structure is needed to oversee revenue
enhancement and cost containment efficiencies - Managements still unwilling to concede
decision-making
26Global Alliance Concerns
- Airline managements beginning to focus more on
what alliances can provide - Revenue enhancement
- Cost efficiencies
- Network expansion
- More aggressive pursuit of non-aligned members,
particularly in Asia and Middle East - Organizational structures mostly in place
- Will facilitate implementation of various
programs - First step towards centralization another word
for consolidation? - Industry stabilization will require
- Stabilized fuel costs
- Decreased capacity to counter continuing yield
decline - Consolidation
- Alliances going forward will be focusing on
achieving some form of consolidation - Regulatory limits
- Financial constraints
- Labor laws
- We need to focus on how these changes will affect
all our pilot groups
27Questions