Title: Speaking Faculty Speak
1Speaking Faculty Speak Abandoning Library Lingo
- Marketing Information Literacy to Faculty
- Michelle S. Millet
- Trinity University
2About You
- First things first I need to know my audience
3Overview
- Marketing
- Libraries Information Literacy
- Lingo
- Faculty/Campus Culture
- Personal Plan
4Marketing?
- analyzing the needs of customers, designing
products and processes to meet those needs, and
communicating the availability of these to the
customer. Dictionary of Business and
Management
5Why do we need to market a library?
- The academic library sits squarely at the center
of the knowledge revolution. We librarians need
to get our minds around this massive fact. Our
position is one of our central assets.
Robert L. Houbeck Jr., 2002.
6Marketing info lit?
- Relevance
- Problem solving
- Keeper of knowledge!
7A Campus Issue
- Marketing information literacy transforms it from
a library issue to a campus issue
8Library Lingo
9Lingo Examples
- ILL
- OPAC
- ACRL
- ALA
- Database
- Approval Plan
- UL/AUL
- AACR2
10Information Literacy Library Lingo
- Information Literacy what does this mean?
- Activity 2
11Librarian/Faculty Partnerships
- If we wish the library to function more
effectively in the collegewe must direct our
efforts toward the curriculum, working through
faculty. - Patricia Knapp, 1958
12Some Faculty Attitudes Towards Librarians
- Emphasis on service role
- Professionals, not equals
- Unaware of amount of teaching
- Substantial involvement ¼
- Ivey, R.T. (1994). Teaching faculty perceptions
of academic librarians at Memphis State
University. College Research Libraries 55
69-82.
13What are your perceptions?
14Understanding Faculty Culture
- Meet them on their turf
- Read what they read
- Speak like they speak
- Solve their problems
- Reinforce your efforts
15Multiple Visions
- Personal Vision
- Librarys Vision
- Be able to communicate both of these!
16Learn The Teaching Facultys Vision
- What is their vision of information literacy?
- Activity 5.
17Dominant Faculty Discourses
- Pedagogy as
- Disciplinary Integrity
- Disciplinary Expertise
- Academy Freedom
- Self-Motivated Learning
- Activity 6.
- Immersion 2004, University of Washington
18Back to Marketing
- Be able to tell your story
- Without lingo if necessary
- What has been your impact?
- Talking points
- Student Success
- Deal with the tough questions problems
- Activity 7.
19Outreach
- IN and OUT of the building
- Physical advertising
- Mental (back to problems!)
- Advertising Rule Seven Times
- Activity 8.
20100 Ways to Reach Your Faculty
- Terri L. Holtz, University of Louisville,
American Library Association Conference (2002) - Activity 9.
21Success Stories
- So and So did it
- What do you mean, we dont have it?
- Youre rightthese papers are crap
22Questions?
23Michelle S. MilletInformation Literacy
CoordinatorElizabeth Huth Coates LibraryTrinity
UniversityOne Trinity PlaceSan Antonio, TX
78212-7200michelle.millet_at_trinity.edu