Money Making Models

1
Money Making Models

• Brokerage ??????????????????????????????????-?????
  ??
• Advertising ????????????????????????????
• Merchant ?????????????????????????????-???????
  ??????/??????
• Manufacturer (Direct) ????????????? internet
  ???????????
• Community ??????????????????????????????????-?????
  ???????????
• Infrastructure ???????????????????????????????????
  ???????

Rappa, M. 2001. DigitalEnterprise.org/models
2
???????? e-Commerce ?????? Brokerage
Website ??????????????????????????????????????????
?????????????????????????? ???? ?????????
????????? ???????? ?????????????-??????
???????????????????????????????????????????
???????

1. e-MarketPlace Foodmarketexchange.com
2. Auction Broker e-Bay.com
3. Transaction Broker PayPal.com
4. Virtual Mall ChoiceMall.com

3
??????????? e-Commerce ??? e-Marketplace
????????/???????????????????????????? ??????
?????? ???????????? online ???????????????????????
???????????????????????????????????
???????????????????? B2B e-Marketplace
??????????????????????????????????????????????????
?????????????????????????? ?????????????????
????????? (multiple suppliers) ???????????????????
???????????????????????? (multiple buyers)
?????????????? Foodmarketexchange.com /
Thailand.com

4
??????????? e-Commerce ??? Auction Broker
Website ??????????????????????????????????????????
??? (????????????????????????) ???????????????????
??????????????????? ??????????????????????????????
????????????????????????????????????????????????
?????????????? e-Bay.com

5
??????????? e-Commerce ??? Transaction Broker
website ??????????????????????????
??????????????????????????????????????????????????
? website ????????????????????????? website
??????????????????????????????????????????????????
????????????????????????????????????
?????????????? PayPal.com ??? Escrow.com
6
??????????? e-Commerce ??? Virtual Mall
??????? hosts online merchants ???????????????????
??????????????????????????????????????
????????????? ???????????????????? ????????????
??????????????????????????????????????????????????
???????? Mall ??? website ????????????????????????
??????????????? ?????????????????
?????????????????????????????????? ??????????????
ChoiceMall.com, ShoppingThai.com
7
???????? e-Commerce ?????? Advertising
Website ???????????????????????????????
?????????????????? ???????????????????????? ????
free email, chat, forums, text link, banner,
bubble ads ??????? ???????????????????????????????
?? website ??? ????? traffic ?????????????????????
????????????????

1. Portal yahoo.com
2. Personalized portal MyYahoo!
3. Classifieds Match.com
4. Query-based paid placement Google.com

??????????????????????????????????????????????????
????????????????????????????????????????
????????????????????????????? ????????????????????
?????????????????????????????????????????? ???
Yahoo! ??????????????? (Portal Site)
???????????????????????? ????????????????????????
??? ??????????????????????????????????????????????
???? ???????????????????????????????????????? ???
GreaterGood ??????????????????????????????????????
??????????????????????????????????
??????????????????????????????????
8
??????????? e-Commerce ??? Portal
??????????????????????????????????????????????????
??? ???????????????? Search Engines
??????????????????????????????????????????????????
??????? ???????????????????????????
???????????????????????????? banner ads
?????????????????? ????????????????? ????????
?????? Yahoo.com
9
??????????? e-Commerce ??? Personalized Portal
???? website ?????????????????????????????????????
????????? ????????????????????????????????????????
??????????????????????????????????????????????????
? ???????????????????? ?????????????? MyYahoo!
10
??????????? e-Commerce ??? Classified
???? website ?????????????????????????????????????
???????????????????? ??????????????????????????
???????????????????????????????????
?????????????? Monster.com ???? Match.com
11
??????????? e-Commerce ??? Query-Based Paid
Placement
???? website ???????????????????????????? ????
??? link ?????????????????????????????????????
website ??????? banner ???? text link
???????????????????????? keyword
?????????????????????? ?????????????? Google.com,
Overture.com
12
???????? e-Commerce ?????? Merchant
Website ?????????????-?????? ?????????????????????
?????? ??????????????????????????????????
????????????????? ???? ?????????

1. Virtual Merchant (e-Tailer) amazon.com
2. Click and Mortar bn.com (Barnes Noble
3. Catalog Merchant Landsend.com
4. Bit Vendor jimmysoftware.com

??????????????????????????????????????????-???????
?????????????????????????????????
??????????????????????????????????????????????????
?????????? ??????????????????????????????????????
??????????????????????????????????????????????????
??????????????????????????????????????????????????
???? Click-and-Mortar ????????????????????????????
????????????????????????????????
13
??????????? e-Commerce ??? Virtual Merchant
???????????????????? "e-tailer" ???? website
?????????????? website ???????????????????????????
????? ??????????????????????????????
?????????????? Amazon.com
14
??????????? e-Commerce ??? Click Mortar
??????????????????????????????????????????????????
???????? (brick-and-mortar) ?????????????????????
??????????????????????? website
??????????????????????????????????????????????????
???? ?????????????? Barnesandnoble.com
15
??????????? e-Commerce ??? Catalog Merchant
????????????????????? catalog ????? website
??????????????????????????????????????? ????
???????? ?????? ?????? ???? e-mail ?????? web
ordering ?????????????? Landsend.com
16
??????????? e-Commerce ??? Bit Vendor
??????????????????????????????????????????????????
??????????????????????????????? ????????????
?????????? ???????????????????????????????????????
??????????? ???? ?????????????????????????????????
????????????????????? download ??????? ????
jimmysoftware.com
17
???????? e-Commerce ?????? Manufacturer

1. Direct B2B
2. Direct B2C

??????????????????????????????????????????????????
?????????????????????????????????????????????
(?????????????) ??????????????????????????????????
??????? ???????????????????????????????
???????????????????????????????????
????????????????????????-????????????????????????
18
???????? e-Commerce ?????? B2B

B2B e-commerce is associated with systems and
processes that support the flow of information
between organizations as it occurs in
procurement manufacturing research and
development and sales and distribution of
goods, information and services.

??? IT ?????????????????????????-?????????????
??????????????????????, ???????????????????? 3
????, ????????????, e-mail ??? internet
???????????????????? ????????????
?????????????????????????? online
???????????????????????????????????????????
????????????????????????????? ????????????????????
???????? ???????? ?????? ?????????????????????????
? ????????
19
???????? e-Commerce ?????? B2C
????????? Supply Chain ???????
?????????
?????????????
???????????
????????? Supply Chain ???????
???????
???????
website
20
???????? e-Commerce ?????? Community
Website ??????????????????????????????????????????
??????????????????????????????????????????????????
?????????????????????????? ???? site
?????????????????? ?????????????????????????
????????? ?????????????????????????????????
???????
Redhat / CNN.com / Experts.com Weekendhobby.com

21
???????? e-Commerce ?????? Infrastructure
Website ????????????????????? e-Commerce ????
??????????????? ?????????????? online
????????????????? digital ????????????????????????
????????????? ?????????????????????
??????????????????????????????????????????????????
???????????? (C-to-C Payment) ????????????????????
???? (P-to-P Payment)
??????????????????????????????????????????????????
????????????????? E-Commerce ?????? ????????
???????????????????????????? ?????????????????
E-Commerce ??? ???????????????????????????????????
? ??????? ?????????????????? E-Commerce
????????????????????????????????????????????
??????????????????????????????????????????????????
?????????? ???????????????????????????????????????
???????????