Marjolijn Kamphuis, OKGO

1
(No Transcript)
2
Marjolijn Kamphuis, OKGO
3
(No Transcript)
4
(No Transcript)
5
(No Transcript)
6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9
Measuring content across platforms

• New tools to measure the heterogeneity of the
  digital audience and cross-platform cross-media
  consumption
• In real time.

10
Social intelligence? Available ? Valuable

• If youre making decisions purelybased on social
  media analysis
• dont.

Audience Size
Audience Size
Tweets
facebook fans
11
Geo Intelligence everything happens somewhere

• Most data has a spatial component, most of our
  devices are geo-connected
• Spatial context is key to analyze behaviour and
  intention
• The where is needed to analyse the what and
  understand the why
• Location, movement and taxonomy influence
  predictive analytical performance

home
too far
Buy flowers
Meet for a drink
Lunch
Gym
work
Meeting
12
(No Transcript)
13
(No Transcript)
14
(No Transcript)
15
(No Transcript)
16

• (Sales) effecten toerekenen aan media

ECONOMETRICS
17

• In 2020
• verdere digitalisering van (traditionele) media

• TV ? Connected TVs / Live TV via tablet /
  smartphone/ STB / RPD / VOD
• RADIO ? Digital Radio / Spotify / MyRadio.nl
• PRINT ? E-readers / tablet / apps / digitale
  replicas
• OOH ? Narrowcasting / smart displays
• IP enabled devices

Nieuwe terrein voor RTB Real Time
Bidding Circa 10 van online display wordt nu al
in NL via RTB ingekocht
18

• Meer info op
• www.mwg.nl