Users, Content

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Users, Content Accessibility
ITU Workshop on Making Media Accessible to
allThe options and the economics (Geneva,
Switzerland, 24 (p.m.) 25 October 2013)

• Peter Olaf LOOMS
• Chairman, ITU-T FG AVA
• polooms_at_gmail.com

Geneva, Switzerland, 25 October 2013
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What this talk is about

• Content, including user-generated content (UGC)
• Crowd-sourcing
• Non-traditional models for making AV content
  accessible

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1. What do we mean by content?
TV-programs
Access Services Meta-content
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Who produces the content?
TV-programs
User Access Services Meta-content
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Who produces the content?Non-traditional (UGC)
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Who produces the content?Traditional Supply Chain
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Who produces the content?Traditional Supply Chain
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promos
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Who produces the content?Non-traditional access
services

• Who makes the subtitles?
• Who distributes the subtitles?
• Who pays for production distribution?
• Who assesses accessibility?

Production of access services
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Who produces the content?Non-traditional access
services
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Case 1 Users make subtitles
Source http//www.bbc.co.uk/news/technology-23252
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Case 1 Issues and Take-aways

• Intellectual property rights and accessibility
• WIPO Conference made progress for fair-use
  provisions for e-books for screen readers (visual
  impairments)
• No general fair-use provisions for
  accessibility and other audiences (both
  individuals with functional impairments and
  inter-lingual communication)
• Get stakeholder buy-in!

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Case 2 Subtitles on Ted Talks
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Case 2 Subtitles on Ted Talks
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Case 2 Subtitles on Ted Talks
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Case 2 Subtitles on Ted Talks
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Case 2 Issues and Take-aways

• Operating costs - subtitles
• TED TALKS shows that it can be done for multiple
  languages
• A mix of traditional models for production and
  non-traditional (TED TALK users contribute and
  evaluate the subtitles and transcripts)
• Virtuous Circle - success breeds success!

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Case 3 Crowd-sourcing Media Accessibility -
EIII
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Case 3 Crowd-sourcingCost-effective
accessibility tests?
Developer watching video of usability test
Source http//justincaseyouwerewondering.com/wp-
content/uploads/2012/01/UsabilityTest.png
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Case 3 Crowd-sourcing Media Accessibility - EIII
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Case 3 Crowd-sourcing Media Accessibility -
EIII

• Objectives - the main objectives of the
  crowd-sourcing workpackage
• a methodology for the user testing of
  e-accessibility for web and for audio-visual
  media.
• a framework to enable user testing of
  accessibility and usability of the web and
  audiovisual media using crowd-sourcing.
• At national level, analyse additional needs for
  evaluations to find ways to do this with user
  testing using crowd-sourcing.

Geneva, Switzerland, 25 October 2013
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Case 3 Crowd-sourcing Media Accessibility -
EIII

• Issues
• How do we ensure that crowd-sourcing for user
  testing is inclusive?

Pieter Bruegel (1568) The Parable of the Blind
Geneva, Switzerland, 25 October 2013
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Case 3 Crowd-sourcing Media Accessibility -
EIII

• Issues
• How do we ensure that the results of Web checks
  and AV media evaluations make a difference?
• Metrics of accessibility
• Building awareness end-to-end from those
  commissioning content to those who use it
• Change management!

Geneva, Switzerland, 25 October 2013
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Case 3 Issues and Take-aways

• Access service optimization
• Crowd-sourcing - a good case using both
  ideological and economic arguments
• Check that the voices of those excluded are also
  heard (triangulation with other assessment
  methods like simulators, user tests)
• Change management make sure that we learn from
  our mistakes!

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Thank you for listening

• Contact details
• FG AVA website
• http//www.itu.int/en/ITU-T/focusgroups/ava/Pages/
  default.aspx
• FG AVA secretariat
• Alexandra Gaspari
• tsbfgava_at_itu.int
• Chairman
• Peter Olaf Looms
• Ellesvinget 25
• DK-2950 Vedbæk
• DENMARK
• E polooms_at_gmail.com
• M 45 51 56 75 46
• Skype pol-denmark
• WeChat peterolaflooms

InternationalTelecommunicationUnion
Barrier-Free Digital Television 25 May 2011
European Commission