Strategy:

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Strategy
Contemporary Business Examples Benefitting from
PESTEL Analysis

• Wayne Smith, Ph.D.
• wayne.smith_at_csun.edu
• Department of Management

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PESTEL Analysis

• In general, PESTEL helps with understanding the
  external competitive landscape.
• Chief Assumption Adapting to the changing
  context of the marketplace drives success.
• Political
• Economic
• Sociological
• Technological
• Environmental
• Legal
• Alwaysrecall and apply ideas from your General
  Education classes in your strategic thinking

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Political
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Economic
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Sociological
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People -gt buses
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Technological
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People -gt buses
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Environmental
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Legal
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People -gt buses
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People -gt buses
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All and Interdependent
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Recent Examples

• Should Westfield include a hotel in its new
  Woodland Hills development?
• Should Walt Disney support the Boy Scouts?
• Should oil fracking be allowed within Los
  Angeles City limits?
• Should I move my football team to Los Angeles?