Web 2.0: Social Software Foundations and Implications

1
Web 2.0 Social Software Foundations and
Implications

• Kevin R. Guidry
• Indiana University

2
Agenda

• Part 1 Web 2.0
• Part 2 Social Network Sites
• Part 3 Technical Foundations and Examples

3
The Machine is Us/ing Us
4
Part 1 Web 2.0
5
Examples of Web 2.0

• Exercise For 2 minutes, silently list the best
  examples of Web 2.0 tools on a piece of scrap
  paper

6
Conceptions of Web 2.0
Source Thomas Milne, http//flickr.com/photos/tho
masmilne/275889463/
7
Conceptions of Web 2.0
Source hlb, http//flickr.com/photos/hlb/15348339
4/
8
Conceptions of Web 2.0
Source sensesmaybenumbed, http//flickr.com/photo
s/johannahobbs/452395359/
9
Properties of Web 2.0

• Exercise For 2 minutes, silently list the
  properties common to many of our identified Web
  2.0 tools. Write each property on a separate
  Post-It note.

10
Properties of Web 2.0

• Exercise For 3 minutes, silently place the
  properties into meaningful groups. Do this in
  groups.

11
Properties of Web 2.0

• Exercise For 2 minutes, continue placing the
  properties into meaningful groups and label those
  groups. You may now talk.

12
Properties of Web 2.0

• Tim OReillys definition of Web 2.0
• Web 2.0 is the business revolution in the
  computer industry caused by the move to the
  internet as platform, and an attempt to
  understand the rules for success on that new
  platform. Chief among those rules is this Build
  applications that harness network effects to get
  better the more people use them. (This is what
  I've elsewhere called harnessing collective
  intelligence.)

OReilly, T. (2006, Dec 10). Web 2.0 compact
definition Trying again. Retrieved October 8,
2008, from http//radar.oreilly.com/archives/2006/
12/web-20-compact-definition-tryi.html
13
Properties of Web 2.0

• Other Tim OReilly rules of Web 2.0
• The perpetual beta

OReilly, T. (2006, Dec 10). Web 2.0 compact
definition Trying again. Retrieved October 8,
2008, from http//radar.oreilly.com/archives/2006/
12/web-20-compact-definition-tryi.html
14
Properties of Web 2.0

• Other Tim OReilly rules of Web 2.0
• Small pieces loosely joined

OReilly, T. (2006, Dec 10). Web 2.0 compact
definition Trying again. Retrieved October 8,
2008, from http//radar.oreilly.com/archives/2006/
12/web-20-compact-definition-tryi.html
15
Properties of Web 2.0

• Other Tim OReilly rules of Web 2.0
• Software above the level of a single device

OReilly, T. (2006, Dec 10). Web 2.0 compact
definition Trying again. Retrieved October 8,
2008, from http//radar.oreilly.com/archives/2006/
12/web-20-compact-definition-tryi.html
16
Properties of Web 2.0

• Other Tim OReilly rules of Web 2.0
• The law of conservation of attractive profits

OReilly, T. (2006, Dec 10). Web 2.0 compact
definition Trying again. Retrieved October 8,
2008, from http//radar.oreilly.com/archives/2006/
12/web-20-compact-definition-tryi.html Images
http//en.wikipedia.org/wiki/ImageNetwork_effect.
png
17
Properties of Web 2.0

• Other Tim OReilly rules of Web 2.0
• Data is the Intel Inside

OReilly, T. (2006, Dec 10). Web 2.0 compact
definition Trying again. Retrieved October 8,
2008, from http//radar.oreilly.com/archives/2006/
12/web-20-compact-definition-tryi.html
18
Draw of Web 2.0

• Fighting Disinhibition
• You dont know me

Suler, J. (2004). The Online Disinhibition
Effect. Retrieved October 5, 2008, from
http//www-usr.rider.edu/suler/psycyber/disinhibi
t.html
19
Draw of Web 2.0

• Fighting Disinhibition
• You cant see me

Suler, J. (2004). The Online Disinhibition
Effect. Retrieved October 5, 2008, from
http//www-usr.rider.edu/suler/psycyber/disinhibi
t.html
20
Draw of Web 2.0

• Fighting Disinhibition
• See you later

Suler, J. (2004). The Online Disinhibition
Effect. Retrieved October 5, 2008, from
http//www-usr.rider.edu/suler/psycyber/disinhibi
t.html
21
Draw of Web 2.0

• Fighting Disinhibition
• Its all in my head

Suler, J. (2004). The Online Disinhibition
Effect. Retrieved October 5, 2008, from
http//www-usr.rider.edu/suler/psycyber/disinhibi
t.html
22
Draw of Web 2.0

• Fighting Disinhibition
• Its just a game

Suler, J. (2004). The Online Disinhibition
Effect. Retrieved October 5, 2008, from
http//www-usr.rider.edu/suler/psycyber/disinhibi
t.html
23
Draw of Web 2.0

• Fighting Disinhibition
• Were equals

Suler, J. (2004). The Online Disinhibition
Effect. Retrieved October 5, 2008, from
http//www-usr.rider.edu/suler/psycyber/disinhibi
t.html
24
Part 2 Social Network Sites (SNSes)
25
Undergraduate Use of SNSes

• ECAR (N12,007)

Salaway, G., Caruso, J. B. (with Nelson, M.
R.). (2008). The ECAR study of undergraduate
students and information technology, 2007.
Retrieved October 12, 2008, from
http//connect.educause.edu/Library/ECAR/TheECARSt
udyofUndergradua/45075
26
Undergraduate Use of SNSes

• CIRP YFCY (N 31,500)

Higher Education Research Institute. (2007).
College freshmen and online social networking
sites(HERI research brief). Retrieved October 12,
2008, from http//www.gseis.ucla.edu/heri/PDFs/pub
s/briefs/brief-091107-SocialNetworking.pdf
27
Undergraduate Use of SNSes

• 2008 Profile of Today's College Student (N12,790)

NASPA. (2008). Technology use (Results from 2008
Profile of Todays College Student survey).
Retrieved October 12, 2008, from
http//www.naspa.org/200820technology20use.pdf
28
SNS Definition

• Exercise For 2 minutes, silently list the best
  examples of social network sites on a piece of
  scrap paper

29
SNS Definition

• Exercise For 3 minutes, collaborate with your
  group to identify common characteristics of the
  SNSes we just identified

30
SNS Definition

• Web-based services that allow individuals to
• Construct a public or semi-public profile within
  a bounded system
• Articulate a list of other users with whom they
  share a connection
• View and traverse their list of connections and
  those made by others within the system.

boyd, d. m., Ellison, N. B. (2007). Social
Network Sites Definition, history, and
scholarship. Journal of Computer-Mediated
Communication, 13(1). Retrieved October 5, 2008,
from http//jcmc.indiana.edu/vol13/issue1/boyd.ell
ison.html
31
Properties of SNSes
32
Properties of SNSes

• Persistence
• Searchability
• Replicability
• Invisible audiences

boyd, d. (2007). Why youth ? social network
sites The role of networked publics in teenage
social life. In Youth, Identity, and Digital
Media (D. Buckingham, ed.). Retrieved October 5,
2008, from http//www.mitpressjournals.org/toc/dma
l/-/6
33
Why Youths Use SNSes
34
Why Youths Use SNSes
35
Friendship and Relationships
Source carf, http//flickr.com/photos/beija-flor/
25095929/
36
Friendship and Relationships
Sources the other Martin Taylor,
http//flickr.com/photos/martintaylor/409644464/
Hamed Saber, http//flickr.com/photos/hamed/363297
882/ B Tal, http//flickr.com/photos/b-tal/26020
28012/
37
What Undergrads Do With SNSes

• The highest area for use on Facebook is staying
  connected to high school friends. One would
  expect more people using Facebook to connect to
  college peers however a very small percentage
  (21.1) are using it for this purpose.

Vanden Boogart, M. R. (2006). Uncovering the
social impacts of Facebook on a college campus.
Unpublished Master of Science Thesis, Kansas
State University, Manhattan, Kansas.
38
What Undergrads Do On Facebook
Bumgarner, B. A. (2007). You have been poked
Exploring the uses and gratifications of Facebook
among emerging adults. First Monday,
12(11). Photo carf, http//flickr.com/photos/beij
a-flor/25095929/
39
What Undergrads Do On Facebook
Bumgarner, B. A. (2007). You have been poked
Exploring the uses and gratifications of Facebook
among emerging adults. First Monday,
12(11). Photo Jill, http//flickr.com/photos/lij/
122525716/
40
What Undergrads Do On Facebook
Bumgarner, B. A. (2007). You have been poked
Exploring the uses and gratifications of Facebook
among emerging adults. First Monday,
12(11). Photo ASurroca, http//flickr.com/photos/
asurroca/51024419/
41
What Undergrads Do On Facebook
Bumgarner, B. A. (2007). You have been poked
Exploring the uses and gratifications of Facebook
among emerging adults. First Monday,
12(11). Photo Darwin Bell, http//flickr.com/phot
os/darwinbell/522032651/
42
What Undergrads Do On Facebook
Bumgarner, B. A. (2007). You have been poked
Exploring the uses and gratifications of Facebook
among emerging adults. First Monday,
12(11). Photo vidrio, http//flickr.com/photos/th
atrileygirl/12657073/
43
What Undergrads Do On Facebook
Bumgarner, B. A. (2007). You have been poked
Exploring the uses and gratifications of Facebook
among emerging adults. First Monday, 12(11).
44
Why Undergrads Do On Facebook
Bumgarner, B. A. (2007). You have been poked
Exploring the uses and gratifications of Facebook
among emerging adults. First Monday,
12(11). Photo dan taylor, http//flickr.com/photo
s/dantaylor/2044337954/
45
Why Undergrads Do On Facebook
Bumgarner, B. A. (2007). You have been poked
Exploring the uses and gratifications of Facebook
among emerging adults. First Monday,
12(11). Photo mjecker, http//flickr.com/photos/m
jecker/247922018/
46
Why Undergrads Do On Facebook
Bumgarner, B. A. (2007). You have been poked
Exploring the uses and gratifications of Facebook
among emerging adults. First Monday,
12(11). Photo mjasonprickett, http//flickr.com/p
hotos/mjasonprickett/83624085/
47
Why Undergrads Do On Facebook
Bumgarner, B. A. (2007). You have been poked
Exploring the uses and gratifications of Facebook
among emerging adults. First Monday,
12(11). Photo donjuanna, http//flickr.com/photos
/donjuanna/1345795150/
48
Why Undergrads Do On Facebook
Bumgarner, B. A. (2007). You have been poked
Exploring the uses and gratifications of Facebook
among emerging adults. First Monday,
12(11). Photo labnol, http//flickr.com/photos/am
it-agarwal/798831806/
49
Why Undergrads Do On Facebook
Bumgarner, B. A. (2007). You have been poked
Exploring the uses and gratifications of Facebook
among emerging adults. First Monday,
12(11). Photo stop.down, http//flickr.com/photos
/stopdown/1766847225/
50
Why Undergrads Do On Facebook
Bumgarner, B. A. (2007). You have been poked
Exploring the uses and gratifications of Facebook
among emerging adults. First Monday,
12(11). Photo Lizzie engeance,
http//flickr.com/photos/lizzievengeance/224021909
9/
51
Is Anyone Not Using SNSes?

• Neither gender, ethnicity, nor income appeared
  to relate to propensity to join Facebook. Older
  students, and those who have been at school
  longer are significantly less likely to be on
  Facebook, probably reflecting an effect of the
  recency which with the MSU Facebook community
  began.

Ellison, N., Steinfield, C., Lampe, C. (2006).
Spatially bounded online social networks and
social capital The role of Facebook. Dresden,
Germany Annual Conference of the International
Communication Association.
52
Is Anyone Not Using SNSes?

• SES matters

Hargittai, E. (2007). Whose space? Differences
among users and non-users of social network
sites. Journal of Computer-Mediated
Communication, 13(1). Retrieved October 5, 2008,
from http//jcmc.indiana.edu/vol13/issue1/hargitta
i.html
53
Part 3 Technical Foundation and Examples
54
Technical Foundation of Web 2.0

• Tim OReilly rules of Web 2.0
• The perpetual beta

OReilly, T. (2006, Dec 10). Web 2.0 compact
definition Trying again. Retrieved October 8,
2008, from http//radar.oreilly.com/archives/2006/
12/web-20-compact-definition-tryi.html
55
Technical Foundation of Web 2.0

• Other Tim OReilly rules of Web 2.0
• Small pieces loosely joined

OReilly, T. (2006, Dec 10). Web 2.0 compact
definition Trying again. Retrieved October 8,
2008, from http//radar.oreilly.com/archives/2006/
12/web-20-compact-definition-tryi.html
56
Technical Foundation of Web 2.0

• Other Tim OReilly rules of Web 2.0
• Software above the level of a single device

OReilly, T. (2006, Dec 10). Web 2.0 compact
definition Trying again. Retrieved October 8,
2008, from http//radar.oreilly.com/archives/2006/
12/web-20-compact-definition-tryi.html
57
Technical Foundation of Web 2.0

• Other Tim OReilly rules of Web 2.0
• The law of conservation of attractive profits

OReilly, T. (2006, Dec 10). Web 2.0 compact
definition Trying again. Retrieved October 8,
2008, from http//radar.oreilly.com/archives/2006/
12/web-20-compact-definition-tryi.html
58
Technical Foundation of Web 2.0

• Other Tim OReilly rules of Web 2.0
• Data is the Intel Inside

OReilly, T. (2006, Dec 10). Web 2.0 compact
definition Trying again. Retrieved October 8,
2008, from http//radar.oreilly.com/archives/2006/
12/web-20-compact-definition-tryi.html
59
Technical Foundation of Web 2.0
Source CraftyGoat, http//flickr.com/photos/craft
ygoat/2758072270/
60
Implementation of Web 2.0
Source http//aaweb.gallaudet.edu/Bobs_Vlog/2008-
09-23_Gallaudets_Future.html
61
Implementation of Web 2.0
Source http//wiki.case.edu/Main_Page
62
Implementation of Web 2.0
Source http//oregonstate.edu/webprojects/wiki/os
u/index.php/OSU_Computer_Helpdesk
63
Implementation of Web 2.0
Source http//resnetsymposium.org/wiki/index.php/
ResNet_Testimonials
64
Implementation of Web 2.0
Source http//connect.educause.edu/
65
Implementation of Web 2.0
Source http//www.netvibes.com/weschDigital_Ethn
ography
66
Implementation of Web 2.0

• Your examples?

67
Summary
68
Summary

• Lets watch The Machine is Us/ing Us again,
  this time with a critical eye

69
Summary

• No agreement on Web 2.0 or social software
• Many powerful uses closely tied to fundamental
  human actions
• Glue is good

70
El Fin

• Kevin R. Guidry
• kguidry_at_indiana.edu
• http//mistakengoal.com